Entrepreneurship: Analysis of Quick Step Courier Services

This essay discusses the analysis of Quick Step Courier Services, including market analysis, unique selling proposition, competitors, operational plan, and marketing mix.

Entrepreneurship

Executive summary
According to the report it can be evaluated that every business organisation plays and
important role with concerned to to achieving their success and maintaining a long-term
sustainability into the marketplace. it is important for every organisation to develop our business
plan so that they can determine their operations into an effective manner which will be helpful
for them to gain profitability while adopting a specific strategies in order to deal with the trading
mechanism. The assignment is been discussed about the analysis of market and the competitors
so that the company can determine their unique support proposition which can be used by them
in order to defeat the competitors. There are several risk contingency plan which can be analyse
by the organisation as it is important for them to overcome with the issues in future. The
assignment Evan discussed about the sales and marketing strategies which can be used by the
organisation in order to promote their goods and services into the competitive market.
Lastly, several sources of funds and leaderships and management styles are discussed which can
be used by the chosen organisation.

Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Main body........................................................................................................................................4
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Entrepreneurship refers to the creation for extraction of values which is developed by the
entrepreneur as it takes service beyond what is normally encountered in stating a business. It can
be also says that it is a process of designing, launching and running a new business into the
competitive market it can be similar to a small business or as with respect to the capacity and
willingness in order to develop organise and manage of venture of business along with any of its
risk in order to generate revenue from such innovation (Yulita, Nugroho and Astuti, 2018). The
essay report is been discussed about a parcel delivery company named as quick step courier
services. The assignment is discussed about the business details with respect to its location and
analysis of market. The description of products and services which are offered by the company.
Unique selling proposition and competitors analysis is also discussed. The operational plan with
respect to the daily activities and the risk and contingency plan so that the company can
overcome with the issues faced by them. The marketing mix also discusses in order to promote
their goods and services into the competitive market. There are several sources of funds which
can be adopted by the organisation in order to promote their goods and services. Lastly, the
assignment is discussed about various management styles which can be adopted by organisation
in order to manage team so that they together attain the common goal of company.
Main body
Quick step courier services are the company which is dealing in a parcel delivery
organisation. The main objective of company is to provide the products from one place to
another. With respect to the pandemic situation due to covid-19 there are several opportunities
which can be availed by the organisation as in this situation everyone wants to get a delivery of
their goods as a contactless delivery so that the customers can take proper precautions with
respect to the virus. The headquarter of the quickstep courier services will be located in London
and the organisation will provide their services in the United Kingdom which includes England,
Scotland, Wales and Northern Ireland. With respect to the opportunities the company can expand
their business in European Union but for this the companies required higher capital as it will be
not possible to provide there quick services of courier into such territory.

It is important for the organisation to analyse and define the five competitive factors
which helps them to shape every industry in order to determine their weaknesses and strengths.
This can be done with the help of porter's five forces model which is used in order to determine
the corporate strategy as the model can be applied to any segment of the economy in order to
understand the level of competition which is present in to competitive market so that the
company can enhance their long-term profitability (Galli, 2019). The first factor of the five
forces is refers to the number of competitors which are available in the competitive market and
their ability to undercut a company. There are large numbers of competitors which are present in
the competitive market so it is important for the quick step courier services to determine the
competitors and also provide better offers in order to deal on lower prices of their services so that
it will be easy for them to attract the customers towards their services. Another factor is refers to
a potential of new entrants into the same industry as it can be also says that when any new
companies coming into the same competitive market while providing a same products and
services then it will be difficult for the chosen organisation to defeat the competitor and analyse
their strategies (Abu-Rahma and Jaleel, 2019). Industry with strong barriers to entry is ideal for
existing companies within the same industry since it will be difficult for the competitors to
charge higher prices and negotiate in the better terms. The next factor under the five forces
model is to address how it the suppliers can drive up the cost of inputs is. This can be affected by
the number of suppliers who are providing the goods and services to the company and the unique
manner in which they are providing. It also includes how much it would cost a company to
switch to another supplier. It can be also says that the supplier has more power and can drive up
imports cost and push for others advantages and trade (Shi and et. al., 2020). One of the factors is
also discussed about the powers of customers which is affecting of how many buyers a company
has and how significant role of each customer is playing in order to attain the common goal of
the organisation. A smaller and more powerful client base means that each customer has a power
tour negotiate for lower prices and have a right to get better deals. Lastly, the threat of substitute
which can be used by the organisation in order to provide their goods and services as it can be
when it possesses a threat from the competitors who are providing same services into the
competitive market. It is important for the organisation to produce goods and services in such a
manner so that there will be no close substitution this one have a more power in the hands of
organisation in respect to increase their price and lock in favorable terms (Eckhardt, Ciuchta and

Carpenter, 2018). It is important for every organisation to determine the market in which there
going to deal so that it will be easy for me quick step courier services to analyse their strategies
which helps them to attend their objective into an effective manner.
Quick step courier services deals in tracking of packages from starting to finish point.
The company is providing a satisfaction guarantee of delivery the parcel and refunds their money
if there is any loss to their parcel (Colbert, 2020). The organisation is also providing in
confirmation and proof of their services on every delivery of their parcel. This helps the
customers to track their parcel. The company is also providing regular messages with respect to
their track of the parcel so that the customers can allocate the location of their parcel and their
expected time is also mentioned in the message. The organisation used to take parcel with
respect to the medical and other essential products as in the pandemic situation it is important for
the company to provide the essential things from one place to another (Cristofolini and Thies,
2019). The company also used to take every type of parcel and can deliver at around the United
Kingdom.
Unique selling proposition means the unique benefits which can be exhibited by the
organisation with respect to their products and services all the brands that enables it to stand out
of the pool off competitors (Hon, 2019). It is important for every organisation to become a
unique so that it helps them to develop positive brand image in order to attract the customers
towards the organisation. The proposition must be strong enough so that they can move to the
masses which help them to attract the new and potential customers towards the organisation
which can be used in order to increase their sales (Jackson, 2019). This can be resulted in
enhancement of profitability from the competitive market. The quick step courier service used to
provide I unique manner of delivering their parcels to the assigned person and it is also providing
and track on the parcel which helps the customers to track the parcels location. It is important for
every organisation to determine the competitors and their strategies so that the company can
provide better services as compared to the rival companies. Connect2go is the competitor of
chosen organisation. It is the most famous company into the United Kingdom which provides a
quick simple and cost-effective ways to transport the items around the United Kingdom. The
company has innovated and online booking system which helps the customers to save their time
and money and also used in order to ensure their shipment is professionally managed and

monitors from collection of parcel to the delivery of such item. The pay-as-you-go transport
solution is also adopted by the organisation as it helps them to become a most cost effective and
flexible solution for the customers in order to transport their items safely from one place to
another. The company has their own vehicles and drivers which use to collect and deliver the
products at assigned places.
Operational plan helps the company to determine the manner in which they can execute
their day to day activities in order to achieve their objective with the help of appropriate
strategies. it helps the organisation to determine a team or department which contributes them to
reach to their goals into an effective manner. It helps in determining outline of the daily task
which are required by a company in order to run its business into the competitive market
(Chapman, 2019). The quick step courier services used to determine an operational plan so that
each manager and each employee know their specific obligations as well as how they have to
execute their work within a specified period of time. It is important for every organisation to map
out their day-to-day tasks so that they can ensure a clear pathway and obtain their operational
goals into an effective manner. There are several steps often developing off successful
operational business plan which helps the company to determine their strategic planning so that
they can easily focus on their goals and choose our right plan instead of using indicators and
other things.
It can also says that every business organisation have some risk which can be faced by
the quick step courier services. The company can face the issue related to the late deliveries of
their problems. The recipient doesn't want to wait longer than they need to for their delivery and
this hampers the brand image of the organisation. In order to avoid this company can take
sufficient time from take sufficient time from the customers so that they can deliver the parcel
within the time limit all the company can also develop their delivering strategy which helps them
to provide fast delivery (Burov and Agüero, 2019). The goods delivered is an unacceptable
conditions. This means the person with was delivered is not sent in to the original condition of
the product is broken or unfit for the purpose for which it was send. In order to avoid these types
of situation it is important for the organisation to hire appropriate delivery manners so that they
can provide safely packaging parcel. Then there will be nothing too damaged or lost during the
delivery. It is important for the organisation to determine the competitive pricing there is nobody

wants to pay over the odds for the services that they are not receiving so it is important for the
organisation to find the right balance between the affordable and widely expensive prices. It is
important for the chosen organisation to determine the pricing of the competitors so that they can
find the right balance between the two extremes (Berawi and et. al., 2020). It is important to
avoid the pain too much for a service which was not even used by the organisation and the
customers will feel like they are wasting their money. Another issue which can be faced by the
organisation is that they have a poor Customer services this resulted in the Rude and unfriendly
and unhelpful Customer services that resulted in the customers do not want to experience their
courier services again and the life and resulted in shifting of customers towards the other
organisation. With respect to this issue the companies can developers strong customer service
desk so that they can easily resolve the issues faced by their customers and helps them in order to
track their parcel. This helps the organisation to determine the requirements of their customers so
that they can provide better and satisfactory services to them and this can be resulted in
enhancement of their sales and building a positive brand image of the organisation in competitive
market. it is important for the chosen organisation to determine the risk which are present in the
competitive market so that they can analyse the strategies in order to overcome with the issues
faced by the competitors into the existing market so that the company can survive for a longer
period of time. This can be useful in order to manage the risk into an effective manner.
Marketing mix refers to the set of actions or tactics which can be used by the organisation
in order to promote their products and services into the competitive market. The marketing mix
model has typically deals with 7 Ps which are discussed as follows: the first P refers to the price
it is is the value which is taken by the organisation in order to provide their services and products
to their target customers. It is totally dependent upon the cost of production segmented target and
ability of the customers in order to pay with respect to the supply and demand of the Other direct
and indirect factors. For this P companies use to determine the pricing strategies which can be
used by them in order to differentiate and enhance their needs of the organisation and to the
competitive market. Another P is referred as products which mean the actual item which is being
sold by the organisation. The quick step courier services used to deliver their services into an
effective manner so that the customers can avail there services. Places refers to the point of sale
where the organisation is providing their services with respect to the Geographic area. with
respect to the chosen organisation the main objective of firm is to deliver parcel from one place

to another. Another P refers to promotion which means all the activities undertaken by the
organisation in order to promote their goods and services into the competitive market. It is
important for every organisation to determine the promotion techniques so that they can
encourage the customers in order to avail their services from the market. these activities includes
advertising, word-of-mouth, press reports, incentives, commissions and other awards which can
be used by business organisation in order to encourage the customers to avail their services from
market. The company can also use digital marketing strategies in order to promote their goods
and services and to the competitive market platform can also used in order to take feedback from
their customers with respect to their services which are provided by them. People is the another P
of marketing mix which is referred about the workforce who are working in order to achieve
common goal of the organisation. it is important for the chosen organisation to provide better
services to their workforce so that they can feel satisfactory with respect to their job role in to the
business organisation. Process is the another factor of marketing mix which is discussed about
the ways which can be used by the organisation in order to achieve their ultimate targets while
providing their services to the targeted audience (Kibbe, 2019). Last factor of marketing mix is
physical evidence which refers to the physical existence of the organisation so that the customers
have a belief of the company. This helps them to develop a good brand image into the
competitive marketplace. This can be used by the company in order to take competitive
advantage from potential clients. It is important for every business organisation to make up their
business plan so that they can handle the company into the right direction and it will be easy for
them to get success from the competitive market.
There are several sources of funds which can be used by the organisation in order to raise
their funds but with context to the chosen organisation the company can raise their funds with the
help of crowdfunding (Piñeiro-Chousa and et. al., 2020). It is the practice of funding a project on
mental by raising a small amount of money from the large number of people from the
competitive market. It can be done with the help of internet services at it is the form of Crowd
Sourcing and alternative Finance. It is constructive similar with the mail order subscription as it
refers to internet mediate registries. This is the modern crowdfunding model which is used by the
organisation in order to initiate their project that proposes the idea and requires the funds which
can be raised from the individuals or a group of people who used to support the ideas in order to
launch an innovative idea into competitive market.

There are several types of leadership styles which can be adopted by the company.
Participative leadership style is the rooted and democratic theory as it helps the organisation to
involve their team members while taking the decision into the firm with respect to their
operations (Dees, 2018). This is used by the company in order to motivate their team members
and resulted in better outcomes from them. this leadership style used by the leaders in order to
encourage the team members so that they can apply their skills and knowledge into the
operations of the organisation which helps them to achieve their set targets within a specified
period of time.
Conclusion
It can be concluded from the above report that it is important for every business
organisation to determine their business with respect to their location and which they are going
to provide their goods and services and their targeted audience. The company must determine
the competitive market and analyse the competitors so that it will be easy for them to develop
their unique system in order to defeat the competitors with resulted and sustainable growth in to
the competitive market. The operational plan is also used by the companies in order to determine
their day to day activities. It is important for every business organisation to analyse the risk and
condition so that they can resolve the upcoming hurdles in their operations. The company can
also determine the marketing strategies which help them to enhance their sale and there are
several sources of funds which can be used by the organisation in order to raise their capital so
that they can easily perform their operations. Lastly, the assignment is discussed about the
management of the team members so there is several leadership and management styles which
are discussed in the report but the chosen organisation can adopt a participative leadership styles
which can be used by them in order to motivate the team members.

References
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