Business Plan for Bright Coffee House

This document is a business plan for Bright Coffee House, a new cafe in London. It includes information about the mission, vision, objectives, unique selling proposition (USP), market analysis, marketing plan, management teams, and financial resources of the cafe.

ENTREPRENEURSH
IP

TABLE OF CONTENT
PART B: BUSINESS PLAN.................................................................................................................2
INTRODUCTION.................................................................................................................................2
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8
PART B: BUSINESS PLAN
INTRODUCTION
Business plan can be understood as an integral functional operation for enabling the
construction of outlining with the detailed resources which will be potentially used and
leveraged with strong determinants for larger success. The formulation of business plan will

enable leaders and owners to functionally operate various structural steps which will be
highly beneficial for gaining strong optimum targets within the new business management.
Bright coffee house is new cafe which is starting its business operations into London with
large high quality products, beverages and eateries for providing customers comfortable
experience. The business plan will enable enterprise to successfully plan its functional
structure among the various marketing segments which will further add to gain higher outputs
and revenue scale profits (Cojocaru, 2019).
Mission
Bright Coffee house has the mission of bringing forward high quality standards and
functional attributes by serving people with best quality products, quick services and expand
its reach through digital marketing platforms. The mission is undertaken with the high focus
towards bringing best quality resources, deliver the customers best premium coffee products
and eateries with high comfortable stay.
Vision
The vision of Bright coffee house is to establish itself as the best cafe house by
technically being efficient market leader, functionally be innovative with the changing
preferences and market demands. The organisation posses clear vision in leading the coffee
market and restraint chain among market share composition, serve with high creative
benchmarks and focus for productive delivery of products.
Business objectives of Bright coffee house are as follows:
 To maintain high upgraded food quality standards among consumers, provide services using
the latest trends and market analysis for gaining strong position.
 To ensures customers gain best experience with high comfort and entertainment among all
facilities with best premium market factors (Conrad,Chan and Miller, 2019).
 To build innovation and creativity in the funnel of company management, keep committed
trained staff members and enable strong marketing, promotion tools with best resources for
gaining large market share.
USP
USP is considered to be essential part of company business framework onto which the
marketers and business planners can actively contribute in gaining strong position among

customers market share. USP works as an important asset for company in delivering best
products to the customers and in occupying high goodwill and stronger profit revenues
through structured business plan (Garcia and FCAP,2018).
Quality assurance: The quality of raw materials, coffee beans which are used in the final
products within Bright Coffee house cafe will be highly fresh and sourced from the best
organic farms. The quality standards offered to customers will be strongly factored for
higher optimum goodwill attainment and for providing best services to customers who come
in for experiencing comfortable experience.
Location is the key factor: The location of Bright coffee house is strong factor onto which
company will be focusing for high convenience of customers, and the location being at
middle for city will enable in providing strong availability factor.
Best facilities: The Bright coffee house uses best resources and infrastructure for presenting
the customers high quality comfortable stay while they come in the cafe, with customised
products menu available and free wi-fi access being best factors. The aroma and positive
vibes with which staff present services to customers has been one of the biggest strength in
attaining large goodwill factors.
Market analysis
Swot is an effective tool for analysis of internal factors through which The Bright Coffee
house can gain knowledge on various aspects of company business framework.
Strengths:  Best ingredients with high quality assurance among
products.
 Calm and comfortable ambiance at cafe for providing
customers best experience (Grindsted, 2018).
 Modern infrastructure, wall designs and high quality
factors of being in the central location of London.
Weaknesses:  High prices from other coffee cafes and restraints in the
same location, which may divert customers.
 High competition from external forces and market areas
in coffee cafes industry with varying customer’s
preferences.
Opportunities:  Expansion into new market areas, locations with more
convenience factors to attract young age population.

 Bringing in more talented young staff members and team
employees with trained efficiency to offer bests services
to customers.
Threats:  Presence of high competition among marketers and cafe
markets with new innovative launches and technology
usage.
 Demand highly changing among coffee drinkers to
innovate the products, which impacts pricing decisions on
long term.
 There is also threat of increasing raw material prices
which also impact the prices of outputs highly.
Marketing plan strategy
STP are the most important tools of marketing and the base onto which Bright coffee
house can bring forward best marketing strategies among customers market share, potentially
train forward the staff members to target new segments of customers. Bright coffee house
need to plan the STP tools to leverage the best services and technically bring forward best
elements of marketing and promotion through digital media usage.
 Segmenting: The Bright house cafe will segment its customers market share fro gaining
strong composition of customers, enable well constructed promotional services and
provide best quality products to cater huge opportunity among marketers
 Targeting: Bright house cafe will be targeting all age group customers and potential
marketing segments for gaining huge working opportunity to target effectively with best
promotional ideas.
 Positioning: This phase is highly important for occupying the best optimum place fort itself
among other company brands or cafes, provide customers with best output services for
enabling them higher goodwill and strong financial revenue profits attainment (Kahn and
Baum, 2020).
4ps of marketing

 Place: Bright coffee house tends to place itself in the coming years among various best
locations for higher customer market share composition, gaining best facilities and
resources to market out the gaol among new segments of customers.
 Product: The marketing factors will highly focus towards designing of product quality
factors and best quality of fresh ingredients enable to serve premium services. Innovation
is the main tool through which larger product development will be enabled.
 Price: Bright house coffee products are highly reasonable in strategically deciding its price
range of various products, beverages and be cost effective in all marketing technology
factors for higher promotional business avenues.
 Promotion: Bright coffee houses will pertain to use best promotional services and advanced
tools of marketing through social media optimisation, high quality creativity development
along with relative synergy of high optimisation factor for more higher promotional
business avenues.
Management teams hiring
Bright house cafe plans to hire best management skilled employees, team members and staff
specialists who are experienced of working in cafe and posses interpersonal and
employability skills to build high ethical working scenario. The management teams will be
hired on the basis of their interview which will be highly focused to get optimum functional
targets, turn cost effective inputs into best outputs for gaining larger working profits and
revenue among customers.
Marketing strategies
 Online digital marketing tools: Bright coffee house shall be using digital marketing tools and
online platforms for establishing higher marketing avenues into expanded customers share.
Innovative marketing strategies will enable in catering large customers through online
presence with various pages and online websites where company can present out its services
and products portfolio effectively (König, Gudd, and Baltes, 2017).
Financial resources
 The major financial funds of bright coffee house lies from bank loans and investors payments
among which angel investors are the most optimum target onto which company can highly
relate to for gaining strong services at products. Angel investors are highly important

investors for company who also posses high advantage to take key role in best decisions and
functionally be present for providing cost effective structure.
 Break even analysis is an important tool through which company can gain knowledge on
which Bright coffee house will be covering its initial cost of manufacturing and investments.
The company through breakeven analysis is expected to achieve within 2 years of time
period during the business development plan.
 Cash flow Predictions will be enabling company to observe financial positions by evaluating
incoming profits, range of inputs which are operating within fixed period a. Additional cash
flow tends to generate possible ways through which higher generation of income and profit
is funnelled into company services.
CONCLUSION
The report concludes the various parameters of business plan onto which Bright
coffee house can effectively build its structure and be always technically efficient in
bringing forward the best standards to serve customers. Business plan has concluded
various paradigms, innovative marketing parameters and functional operations which
needs to be integrated within company to bring forward best ingredients and fresh products
for customers.

Investors
Coffee
growers
Marketers
Production
Marketing
Packaging
and
designing
plants
Fast coffee
shop
Quality
products
Social media
relationships
Home and
office clients
Supermarket
retail chains
Malls
Shop rent, human resources and
infrastructure costing
Per item shop purchase factors

REFRENCES
Books and journals
Cojocaru, M., 2019. The Economic Argumentation of Business Plans for Agricultural
Enterprises. Sustainable development.
Conrad, M., Chan, V. and Miller, L., 2019. Writing Business Plans for a Life Science Startup
or Clinical Program. Academic Entrepreneurship for Medical and Health
Scientists. 1(2). p.2.
Garcia, C. and FCAP, M., 2018. Strategies for integrating digital pathology into your
business plans and workflow.
Grindsted, T. S., 2018. Regional planning, sustainability goals and the mitch-match between
educational practice and climate, energy and business plans. Journal of
Cleaner Production. 171. pp.1681-1690.
Kahn, M. J. and Baum, N., 2020. Entrepreneurship and Formulating Business Plans. In The
Business Basics of Building and Managing a Healthcare Practice (pp. 37-41).
Springer, Cham.
König, M., Gudd, G., and Baltes, G., 2017, June. Business model validity in early-stage
technology ventures' business plans testing agreement between text and
reality. In 2017 International Conference on Engineering, Technology and
Innovation (ICE/ITMC) (pp. 930-937). IEEE.