Business Plan for Bright Coffee House

ENTREPRENEURSH
IP

TABLE OF CONTENT
PART B: BUSINESS PLAN.................................................................................................................2
INTRODUCTION.................................................................................................................................2
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8
PART B: BUSINESS PLAN
INTRODUCTION
Business plan can be understood as an integral functional operation for enabling the
construction of outlining with the detailed resources which will be potentially used and
leveraged with strong determinants for larger success. The formulation of business plan will

enable leaders and owners to functionally operate various structural steps which will be
highly beneficial for gaining strong optimum targets within the new business management.
Bright coffee house is new cafe which is starting its business operations into London with
large high quality products, beverages and eateries for providing customers comfortable
experience. The business plan will enable enterprise to successfully plan its functional
structure among the various marketing segments which will further add to gain higher outputs
and revenue scale profits (Cojocaru, 2019).
Mission
Bright Coffee house has the mission of bringing forward high quality standards and
functional attributes by serving people with best quality products, quick services and expand
its reach through digital marketing platforms. The mission is undertaken with the high focus
towards bringing best quality resources, deliver the customers best premium coffee products
and eateries with high comfortable stay.
Vision
The vision of Bright coffee house is to establish itself as the best cafe house by
technically being efficient market leader, functionally be innovative with the changing
preferences and market demands. The organisation posses clear vision in leading the coffee
market and restraint chain among market share composition, serve with high creative
benchmarks and focus for productive delivery of products.
Business objectives of Bright coffee house are as follows:
 To maintain high upgraded food quality standards among consumers, provide services using
the latest trends and market analysis for gaining strong position.
 To ensures customers gain best experience with high comfort and entertainment among all
facilities with best premium market factors (Conrad,Chan and Miller, 2019).
 To build innovation and creativity in the funnel of company management, keep committed
trained staff members and enable strong marketing, promotion tools with best resources for
gaining large market share.
USP
USP is considered to be essential part of company business framework onto which the
marketers and business planners can actively contribute in gaining strong position among