Entrepreneurship: Personality Traits of Steve Jobs

Running Head: ENTREPRENEURSHIP
ENTREPRENEURSHIP
Name of the Student
Name of the University
Author Note

ENTREPRENEURSHIP1
An entrepreneur is an individual who has taken the maximum amount of risk, has
gone through the maximum hassles of life and in the end generates maximum revenue from
the business (Drucker 2014). The person has the ability to identify the problems of the society
and provide a solution that can be beneficial for the society. In this process the individual
builds a business model to solve the problem as well as solve the problem of the market at the
same time (Parker 2018).
The chosen entrepreneur for this essay is Steve Jobs. Steve Jobs is the founder of
Apple, Inc. The vision of Steve Jobs was to challenge the world and the way they live. His
ideology was to provide the consumers a lifestyle which is more convenient and easy to live
between the hassles of life.
Every individual possesses some essential traits that becomes the prime reason for the
success. The personality traits of Steve Jobs are as follows:
a) Perfectionist: One of the main traits behind the success of the company is the ability to
perfect the idea and implication of the idea on the products and services concerned. He
would directly reject the product if the level of expectation he tries to maintain is not
fulfilled by the actual product.
b) Learner from Failures: The journey behind the success of Apple is very interesting. The
company was constantly challenged by Windows, the biggest competitor of the company
in the initial years. Later, when Apple was enjoying success, Steve Jobs was forced to
resign from the company. But the learning capacity of the individual helped him to start
two more companies namely, NEXT and PIXAR. Later when NEXT was acquired by
Apple, he had to be included back in the company and again rose to power and became
the Chief Executive Officer of Apple.

ENTREPRENEURSHIP2
c) A good Speaker: Another important trait of a successful entrepreneur is to be vocal with
the consumers and engage in quality conversation with them. Whenever Apple launched a
new product, the whole world waited for him to speak up. He never talked about the
superior quality of the offerings of the company. He talked about the daily hassles of the
people and how his product will make their lives easier.
d) Innovator: More than anything else the founder of Apple was an Innovator. He constantly
challenged the system in which people adjust themselves and live their life in hassles. He
was a kind of person who is never satisfied and wants to improve constantly. He always
inspired others and stated that to stay foolish. This provides an opportunity to improve
and learn from externalities (Achieve Iconic, 2019).
e) Secrecy maintainer: One of the exceptional qualities of Steve Jobs is that he was good at
keeping secrets. The algorithm behind the quality of the Operating System was never
revealed by him. To maintain the level of secrecy of the company he did not allow the
programmers to see the products so that they do not make a prototype of the product and
start a new company. The designers of the products were clustered in small groups and
focus and orientation of these employees were focused on separate areas. The employees
who purposely or mistakenly revealed the secrets of the company were immediately fired
without any prior notice irrespective of the level of contribution to the work. Further, the
customers are never allowed inside the design studio of the company.
f) Not a Philanthropist: Steve Jobs was never a philanthropist. Though Apple is a very
successful company and earned revenue in billions of dollars, it never donated a single
penny in charity or for welfare of the society (Business Alligators, 2019).