Entrepreneurship: Analysis of a Case Study and Recommendations for Business Expansion

Running head: ENTREPRENEURSHIP
Entrepreneurship
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1ENTREPRENEURSHIP
Executive Summary
This paper has analysed the case study of Alison and her business- Bespoke Threads.
It has shed light on how Alison has started her business and the problems that she had faced
during the initial stage. It has also shed light on how she is has managed to save her business
from complete desolation. The main aim of this paper was to provide Alison some
recommendations on why she should use franchising to expand her business. Furthermore,
has also highlighted some personal issues that Alison would be facing after the expansion and
whether or not, she is more possibly to fall than a bespoke clothing business that is operating
out of a shop

2ENTREPRENEURSHIP
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Background............................................................................................................................3
Recommendation for operating her business.........................................................................4
Personal problems of growing the business further...............................................................5
Is Alison is more likely to fall than a bespoke clothing business operating out of a shop?...6
Conclusion..................................................................................................................................8
References:...............................................................................................................................10

3ENTREPRENEURSHIP
Introduction
The world is changing rapidly today and so is the business. The developments across
a wide range of factors have a great effect on the entire industry (Goldin and Katz 2018).
There are several businesses all around the world that is growing and developing in a way
that they are setting examples for the rest others. On the other hand, there are other businesses
that are deteriorating and the world is witnessing their fall over a passage of time.
However, this paper will elaborate on a case study of Alison and her business named
Bespoke Threads. It shall assess the rise of her own business and how she is conducting the
same. With the same, the paper shall provide further recommendation for operating her
business. It shall also shed light on some of the personal problems of growing the business
further as well as assess whether or not, Alison is more likely to fall than a bespoke clothing
business operating out of a shop.
Discussion
Background
Alison belongs to a family of small business owners and has spent a large part of her
career working for a large insurance company. However, later in her twenties she decided to
stop working for other people and open her very own business. She named it as Bespoke
Threads. One of her colleagues with whom she was working prior to opening her own
business, too had joined her and they both started the business in partnership. Both of them
looked towards different retail possibilities and after several ideas they proved to be very
difficult and hence, they chose the idea of custom made clothing for the females. However,
later on, both of them wrote a business plan for their business and then gained finance for the
venture. Gradually their idea of bespoke clothing for the Australian women turned out to be
effective. Furthermore, after witnessing the success of their company, both of them decided