Entrepreneurship and Business Development

Entrepreneurship and Business Development

Table of Contents
INTRODUCTION.......................................................................................................................................3
Rational for business...............................................................................................................................3
External analysis......................................................................................................................................3
Competitor Analysis................................................................................................................................5
Competitive advantage............................................................................................................................5
Segmenting, Targeting, Positioning.........................................................................................................6
Marketing Mix.........................................................................................................................................7
Marketing growth strategy.......................................................................................................................8
Resources required for business..............................................................................................................9
Risk analysis..........................................................................................................................................10
CONCLUSION.........................................................................................................................................11
REFRENCES............................................................................................................................................12

INTRODUCTION
In present time, there are different type of new organization bring creative ideas within
market. The primal aim of startup is to gain profit and offer unique facility to user for increasing
their standard of living. The current assignment is depending upon launching organization named
as Digitalized who offer appropriate digital solution to its client. Their primary purpose is to
execute specific market campaign, maintain appropriate website and also they focus on
increasing their engagements for betterment related to organization. Thus, the new business
venture is to offer customized facility to its client according to requirement. This assignment
provides environmental analysis of company in addition with competitors as well as market
analysis. In assistance of this, the STP approach is also discussed in this assignment. The
marketing strategy through marketing mix is also involved in this assignment in addition with
strategy related to market success. At last, it involve risk model that help in assessing various
type of risk that is linked to company (Acs, Z., Szerb and Autio, 2017).
Rational for business
It is analyzed that every company adopt digital technique to take organization to next
level. The individual person does not have needed knowledge and skill to adopt digital methods.
The current business venture focuses on success as well as growth that provide digital solution to
its client. And, the organization focuses on increasing their revenue and make sure to maintain
sustainable environment during particular phase of time period. They also focus on offering
highly customized facility to its client which will assist in differentiate company with another
organization prevailed at marketplace.
The mission of company is to offer unique and innovative facility to its client in order to
maintain high satisfaction level.
The vision of company is to become leading organization that offer complete digital
solution that help in resolving problem confronted by client for gaining revenue as well as profit.

External analysis
There are different kinds of factor provided in external atmosphere that needed to
determine by entrepreneurs undertaken by a new organization. There are different kinds of macro
environmental factor that is going to be mentioned below:
Political factor it signifies various elements like government rules, legislation, alteration
in present government and so on (Burns and Dewhurst, 2016). It is analyzed the technological
sector is impacted by political atmosphere as due to alteration in rules of government there is not
any kind of changes in present policy. In reference of new business venture, it is a very important
to assess present political situation in country and maintain strategy accordingly.
Economic factor these are connected with interest rate, cost, employment and many
more. It signifies economic situation of nation that imposes direct effect on performance of
organization. In present time, the government focuses on having positive attitude in respect of
improvement of technology and they offer proper support for promoting technological
advancement. The new venture focuses on increasing profit margin in future period of time.
Social factor in present time, the user focuses on increasing their involvement in respect
of technology so that there is a wider scope related to tech- based organization to increase sales
in upcoming time period. In assistance of this, the customer possess positive behavior in respect
of technique related to online marketing which is necessary for growth of current organization.
Technological factor in current time, technology is very important for success of
company. There are different kind technology used by organization to carry out functions and
achieving competitive edge over rivalries in the market. For maintains sustainability, it is
important to use effective technology. There is different kind of software adopted by
organization to offer appropriate facility to its clients.
Legal factors signify various regulation & rules that must be implemented by top
management to put control over organization. In assistance of this, there are different kinds of
rules that are useful in running company in smooth way. There is different kind of law like data
protection and safety act as well as so on. It is assess that company must follow law to execute
their operations in an appropriate manner and also ignore any type of legal issues that is arises in
future time period (Crecente-Romero, Giménez-Baldazo and Rivera-Galicia, 2016).