Entrepreneurship and Business Development

Entrepreneurship and
Business Development

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Rational for launch of business and its visions and mission.......................................................3
Review of industry and food market...........................................................................................4
Competitor analysis.....................................................................................................................5
STP..............................................................................................................................................6
Marketing strategy......................................................................................................................7
Market Growth Strategy..............................................................................................................8
Finance........................................................................................................................................9
Risk analysis..............................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business development is explicated as an activity and it is used to pursue strategic
opportunities which is related with a particular organisation and business. With development of
business an organisation consider which is used to assist and acquire more number of customers
that sell additional product and service in new market. This report is written from perspective of
Drinks & Donuts which is established in future in the form of restaurant. Innovation perspective
is used to enter in market and it also helps to introduce fresh baked Donuts which is main
product for business (Faghih, 2019). The aim of formulating business is to a new set-up to
become an entrepreneur. Moreover, this report highlights on rational of business including it's
vision and mission and review of industry and market to analyse current market conditions. In
the last, STP and marketing strategy for establishing business in a competitive market will also
included in the report.
MAIN BODY
Rational for launch of business and its visions and mission
Food industry is one of the major sector that is improving with constant process as the
demand of nutrients, vitamin and minerals etc. are required for human body on daily basis. So
the scope for food is constant in market. Along with this the another reason to start a new venture
in food sector define that margin and operation or food cost is easy to manage with guidance of
professional. It is complex to enter in food business because the economic of food sector is
oligopoly. This refers a large number of firms operate and perform their business in market. So
some other reason that boost morale to start food business is that business offer creativity and
passion to add in restaurant such as development of infrastructure which show theme that define
Drinks & Donuts provide healthy products to customers (Kwilinski and et. al., 2019).
VISION
The vision of food organisation is to serve happiness by offering delicious and healthy
products to customers.
MISSION
The mission of Drinks & Donuts relates with perspective that is used for entering into
market by making healthy food.

Review of industry and food market
To understand macro environment of food industry PESTLE analysis is used and it aids
to analyse market that impacts on food operations. Some aspects of food sector are mention as
follow:
 Political aspect- Government across all over the world generate expansive regulatory
framework for each aspect of food industry. In context of food sector, cleanliness of
commercial kitchens, standards to store food and transporting procedure with high wage
of food is an important aspect for food business. So it is important to follow while
establishing Drinks and Donuts restaurant.
 Economical aspect- One of the general trend relate with economic is to get rich but due
to pandemic conditions whole world and business is impacted. This results different
challenges faced by individuals and organisation both to manage and establish new
venture in all sector (Sergi and Scanlon, 2019). Decrease of disposal income create
problems for attract customers in food market.
 Social aspect- This refer to trend that exists in market and they impact on organisation.
From perspective of food market health consciousness is specially relates with current
trend. Form the perspective of Drinks and Dounts fresh baked Donuts is totally healthy
and useful which is used to eat food related with personal health. In simple terms, baked
donuts offer healthy and tasty food to customers.
 Technological aspect- One of the major trend that is related with business define there
are different task performed by management and with use of technology all operations
and functions of food are managed in proper manner. Drinks & Donuts utilise
technology to complete all task with innovation aspect as it helps to bake donuts in easy
manner.
 Legal aspect- There are different legal aspect developed by government and they are
used by management to complete their work according to decided legislation. Safety
standards work as a section which is used by food industry for making food that is
healthy and appropriate for individuals (Drobyazko and et. al., 2019).
 Environmental aspect- In present scenario, environment perform an important role and
it is used for improving the environmental repercussion related with food. This is