Entrepreneurship & Innovation Assignment
17 Pages3483 Words76 Views
Added on 2020-05-28
Entrepreneurship & Innovation Assignment
Added on 2020-05-28
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Running head: ENTREPRENEURSHIP AND INNOVATIONEntrepreneurship and InnovationUniversity NameStudent NameAuthors’ Note
2ENTREPRENEURSHIP AND INNOVATION1. Executive Summary The present section focuses on case when there is a requirement to design a website andmobile application- that is essentially product that is mainly designed to function on a smartphone, tablet as well as wearable and has the requirement of installation; or else a web appthat is a customer server application that functions in the browser. This section describes thepurpose of the report, description of the Entrepreneurial Venture, management of business,marketing strategies,and competitor analysis, financial plan along with the key risksassociated to the entrepreneurial venture.
3ENTREPRENEURSHIP AND INNOVATIONTable of Contents2. Introduction............................................................................................................................43. Description of the Entrepreneurial Venture...........................................................................44. Management...........................................................................................................................65. Marketing...............................................................................................................................76. Competitor analysis..............................................................................................................107. Financial Analysis................................................................................................................118. Key risks and challenges......................................................................................................159. Bibliography:........................................................................................................................16
4ENTREPRENEURSHIP AND INNOVATION2. Introduction The current segment discusses about the new entrepreneurial venture of setting up a websiteand mobile application named “Freshy Helpline Melbourne”. The study illustrates theentrepreneurial venture, management practices, marketing exercises, competitors, relatedfinancial aspects of this business along with key risks and challenges encountered in theprocess of establishment of the business. The current section sheds light on the cases whenthere is a need to develop a website and mobile application- that is a product that isparticularly designed to operate on a smart phone, tablet as well as wearable and calls for theneed of installation; otherwise a web app that is a client server application that operates in thebrowser (that is both desktop and mobile). 3. Description of the Entrepreneurial Venture The current division focuses on the launch of a new offering that is website and mobileapplication. Freshy Helpline Melbourne is essentially a start up corporation that operates inthe e-commerce industry and positions itself appropriately to become the market leader inoffering in the recently created service category. The website and mobile application isintended to help the international students in Melbourne to search for part time jobs,information regarding facilities of accommodation and information regarding student servicesas well as events in Melbourne. Freshy Helpline Melbourne intends to make every effort toplace them as a tactical partnership between diverse online business, business concerns andseveral portals along with agents of online payment (Garcia et al., 2017). In this case, theonline consumers can directly deal with the corporation through its website/mobile app,projected resolution also incorporate certain characteristics of mainly business-to-service(B2S) of customers. As a result, it can be hereby mentioned that it is of utmost meaning to
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