Entrepreneurship and Innovation

This presentation discusses the concept of entrepreneurship and innovation, focusing on the idea of serving healthy food services to health-conscious citizens. It explores the need for such services in Russia, the alternatives and competitors in the market, the market entry strategy, and the hindrance factors for the idea. The presentation also includes a reflective section and references.

Entrepreneurship and innovation

Elevator Pitch
The idea is about serving healthy food services to health
conscious citizen of country at one place.
It is the innovation because of which people do not have
to ram to different stores for different products like, juices,
edibles etc.
The idea to serve customer satisfaction at one place. In
accordance to heath conscious buyers our venture will
offer all the products which will assist them in
maintaining their cholesterol, diabetes, fat, etc.

The need or problem and the target
group
Russia is the country of innovation and advancement therefore in
accordance to the idea; consumers are health conscious use to seek
for the healthy products at different.
The Russian health trends are Limited to infectious and sexually
transmitted diseases that are rapidly increasing therefore it is
important for to create awareness about the health issues and
effective dietary schedule which can establish control over the
diseases and can assist the citizens in focusing on their health
issues.
The problem was faced by the Gym going generation, people
suffering from high cholesterol, Diabetes and the obese population
of Russia.

Alternatives and Competitors
The product is different from all other healthy products in
the market as it is offering food and beverages all together
and here people will be advised a diet according to their
health problems for free where the other ventures in the
country are offering similar products but do not have easy
availability and are even expensive as per consumer
demand.
The world food Moscow is the biggest competition for the
ides as it the business offering organic and healthy food
products and serving consumer satisfaction since ages.

Market entry
The first consumers of the venture will be the health
conscious buyers.
The best strategy of attracting towards services is offering
services over their dietary schedule which will helps them
in controlling their food habits and focusing on their
health problems.
Initially, for like 1 month, the venture will serve it all
services in different food stores in order to create
awareness among consumers about the venture.

Lean Test
In this phase the enterprise will sell its services for free at every possible
populated area of Russian cities like, malls, schools, colleges.
For lean testing tem will implement marketing strategies like social media
promotion, even campaigns.
With the help of social media the venture will promote the idea of healthy
foods and beverages and in even activities it will offer the fee testing to
individual.
In addition to this in campaigning the team will select few lucky health
conscious buyers who will be offered to get free dietary schedules from
our instructor.
In lean testing the team will survey the need and response of consumers
towards the taste of food and beverages as the products are based on
health and that is why are bitter in taste and sense.

Reflective
My idea of offering healthy food and beverages at one place according to
the healthy problems of the individual is from my personal experience of
roaming around the city for the search of food and beverages at affordable
prices.
I was suffering from high cholesterol due to which my day to day survival
became tough and I used to work out for hours but at the end of day when
I used to have juice and some carbohydrate which was not supporting my
system.
I evaluated my friend’s needs and my neighbour’s demand which were
supporting my idea of healthy food services.
The basic credential of idea is based on my health problems for which I
faced lot of problem in managing my healthy diet routine. framework
establishes a base of the new start-up in increasing profits and services.

Hindrance Factors for Idea
In developed economies it is very difficult for the small or new venture to
start and establish their services because the rivalry market for any
products and services are very strong.
In addition this free entry and exit of entrepreneurs are increasing
competition and innovation of services.
 The political instability is the major factor which influences the function
of new business operations.
The policies and procedures by government are strict but provide a strong
base of growth and development of new venture.
The Russian health trends are like, the infectious and sexually transmitted
diseases are continuously increasing therefore it is important for to create
awareness about the health issues and diet which can establish control
over the diseases.

REFRENCES
Brouthers, K.D., Nakos, G. and Dimitratos, P., 2015. SME
entrepreneurial orientation, international performance, and the
moderating role of strategic alliances. Entrepreneurship Theory and
Practice. 39(5). pp.1161-1187.
Galindo, M.Á. and Méndez, M.T., 2014. Entrepreneurship, economic
growth, and innovation: Are feedback effects at work?. Journal of
Business Research. 67(5). pp.825-829.
Hall, J., Matos, S., and Silvestre, B., 2012. Entrepreneurship and
innovation at the base of the pyramid: a recipe for inclusive growth or
social exclusion?. Journal of Management Studies. 49(4). pp.785-812.

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