logo

Entrepreneurship and Innovation Plan

   

Added on  2020-12-10

12 Pages2710 Words451 Views
Business DevelopmentLeadership Management
 | 
 | 
 | 
ENTREPRENEURSHIPAND INNOVATIONPLAN
Entrepreneurship and Innovation Plan_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Objectives....................................................................................................................................3Firm description..........................................................................................................................3Overview.....................................................................................................................................4Business plan concept......................................................................................................................4Product........................................................................................................................................4Process........................................................................................................................................4Strategy.......................................................................................................................................4Innovation Diamond...................................................................................................................5Return Risk analysis........................................................................................................................5Measurement of indices...................................................................................................................6Market index...............................................................................................................................6Innovation index.........................................................................................................................7Resource index............................................................................................................................7Strategy index.............................................................................................................................7Evaluation of the impacts of new projected plan.............................................................................7Discussion on findings and analysis................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9APPENDIX....................................................................................................................................10
Entrepreneurship and Innovation Plan_2

INTRODUCTIONObjectivesInnovation plan is identified as process that involved generation of idea and recognitionof opportunities required to undertake advantage of market opportunities to introduce newbusiness, product or service (Havlíček, Thalassinos and Berezkinova, 2013). In this present, thisplan has been created for the commercialization of new business concept idea in industry retailsector. Plan has been made for introduction new online booking and supply chain of retailproducts in market. Another important objectives of this plan to identify the key issues thatoccurs while implementation of new or innovative business concept of online selling or deliveryof products. Appropriate distribution of products and selling concept has been defined to providecomplete understanding about the task. Firm descriptionReto supermarket is an online selling supermarket chain which provide facilities ofbuying and selling products to different consumers. Company has its operations in business
Entrepreneurship and Innovation Plan_3

outlet in UK where they sell their retail products (Al-Ohali and Shin, 2013). For increasingsales, company has created its distribution in geographical regions of country where people liketo purchase products online. E booking and cash on delivery facilities have been provided bycompany to influence customers. OverviewThis overall plan will cover description of product, process and strategies which areimplemented by Reto Supermarket chain for completion of project. A model of innovationdiamond for determination four important key areas for product innovation and technologystrategy; portfolio management; idea to launch new product development process; and rightclimate and culture of innovation. Business plan conceptProductInnovative service online selling portal have been introduced by Reto Supermarket chain.Company will provide different retail products of various brands at home and facilitate consumerto buy products online through there website and mobile applications. Company is alsoconnected different whole seller and retailer companies and provide them opportunities to sellproducts on its portal. Delivery at own stores and customer's location will be provided byorganization at lowest delivery charges. Different discount on purchase of some specificproducts will also provide by organization for selling of products and services. ProcessFor implementation of plan, it is essential for business enterprise to employ and carry putan appropriate process for distribution of findings (Satell, 2017). High growth and employmentopportunities have been implemented for completion of research. Different customer has beenmade to avoid different participation parameters and completion of research. Various importantresearch has been implemented to carry out research and accomplishment of data. This enablecustomer to buy the products online and company will also provide return service if products arenot found appropriate by consumers. StrategyVarious distribution and promotional strategies will be implemented by Reto onlinesupermarket chain for selling of products and completion of demand of target (Forest OwnersAssociation, 2012). Premium class customers will be targeted by organisation for selling of their
Entrepreneurship and Innovation Plan_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Keells Super: International Marketing
|12
|3485
|1

Woolworths Assignment 2022
|6
|1525
|23

Zero Cost Proposals for Woolworths
|7
|1478
|18

Entrepreneurship and Innovation | Report
|9
|2378
|23

Analysis of the Current Supply Chain Concept 2022
|6
|1235
|25

GSBS 6012 : Entrepreneurship and Innovation
|19
|3603
|89