Entrepreneurship and Leadership of Business Venture: Business Plan Report

ENTREPRENEURSHIP
AND LEADERSHIP OF
BUSINESS VENTURE
BUSINESS PLAN REPORT
Table of Contents

INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
Business detail.............................................................................................................................4
Location.......................................................................................................................................5
Market or industry analysis.........................................................................................................6
Product service description .........................................................................................................7
USP and competitor analysis.......................................................................................................8
Operation plan...........................................................................................................................10
Risk and contingency plan.........................................................................................................10
Sales and marketing strategy.....................................................................................................10
Finance and funding plan...........................................................................................................12
Management team......................................................................................................................13
CONCLUSION.............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business plan is a set structure about the new business idea that is needed to launch by
the stakeholder. This report is about to launch a new business idea called as Forester Flannels.
The business venture is involve in selling customised footwear and customised cloths online.
This project is a business plan in order to successfully launch of the business idea. Henceforth,
report will emphasis over details of business idea. Location of business will also discuss in this
project. Market and industry analysis will conduct. Product and service description would also
coordinate in this project. USP and competitor analysis will also be a part of this project.
Operations plan will also sum up under this study. Furthermore, report will discuss about USP
and competitor analysis. Operation plan is also a part of this study. Risk and contingency plan
provide different details about the ways to overcome risk and contingency. Sales and marketing
strategies that can boost up growth of the new business idea will also discuss in this project.
Finance and finding plan will also talked in this report. Management team will create an eye
over the project.
MAIN BODY
Business detail
Forester Flannels is a new business idea involve selling cloths and foot wear online. The
product are customised under the business idea as it allow the consume to get product based on
the individual need and requirements of the consumer in market. The business idea is such that
customer get to place the order by providing description over the choices they have or the
requirements consumers hold against the clothing product or the footwear it is looking at to
match the particular need and demand (Yrjölä, 2020). Company has a plan to sell its product
over internet with support of the website of the business venture. Customer footwear and cloths
involve allowing company to prepare the product as per the individual need and demand of the
potential customers in the respective target market.
Company will run a website and its social media handle where customer can go and
explore all different facilities business entity cater to the target consumers. Description about
product is also available in respect to product design, prices, colour combination and all other
features are also attached over the website of business. The business idea is unique as it allows
the consumer to shop as per the specific requirements they hold. Very customer has its won
choice and preference which further not possible for the business entities to meet up the

individual need and requirements as a consumer. Customer product segment make the customer
more capable and empower the consumers to buy products as per the individual need and
demand of such consumers (Santamaria, 2020). This will further provide a scope to business
entity to create new trends and fashion that will change the dimensions of the entire fashion
retail sector. This will further create a huge scope of innovation and creativity associated with
the business idea.
In context to the fashion retail industry the demand of product is massive. In such a
aggressive level of competitive environment customised fashion retail products will make
market more volatile and open. All this will support the business venture to create new growth
opportunities in the respective market even after receiving the aggressive level of market
competition. Company will online stock to foot wear and the clothing range for all the gender,
age group and other social diversified elements (Paavilainen, 2018). The potential customer
segment is huge for the business idea company has explored. Company will also provide a
facility of return the products in case the product do not match up the expectations and demand
of the customer base.
Location
Management of Forester Flannels is planning to launch the business in United Kingdom
at this point in time. Every business venture require capital resources to successfully launch the
business idea. United Kingdom hold a very open and progressive market related to the fashion
retail sector. People are very supportive in nature to motivate the growth of the new and
innovative business idea (Neel, 2020). The basic crux of the business is to produce products
based on the individual need and demand of the potential customers under the respective market.
I case of new business venture location where the entire set up will run is very important as the
growth of any business is not belonged to the idea behind the entire set up but the approach
company use to convince its customers and also the location or a place where the whole set up is
established.
United Kingdom is the home place for many business ideas. Many entrepreneurs started
their journey from the United Kingdom and currently dominating the entire world of business
environment. Forester Flannels is also approaching United Kingdom as its place of business due
to the environment in country. People are very modern and progressive in term of thinking and
mentality. The basic need behind the success of brand is that people must initiate to place the