Entrepreneurship and Leadership of Business Ventures

ENTREPRENEURSHIP AND
LEADERSHIP OF BUSIENSS
VENTURES

EXECUTIVE SUMMARY
The project is based on the new business plan and will highlight measures which will be
taken by the entrepreneur for running a successful business. The opportunities for the business
plan will be identified through which sustainability and profitability can be maximized. The
project will highlight several stages which will depict all necessary information regarding the
plans and procedures which are followed by the entrepreneur. The project is completed by
following several stages, which involves- identification of location of the new venture, market
analysis, USP of the new business, operational planning, risk analysis, market analysis and
planning the source of the funds and budgets which will be helped in running the business in a
competitive manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
BUSINESS OVERVIEW................................................................................................................4
MARKET ANALYSIS....................................................................................................................5
COMPETITOR ANALYSIS...........................................................................................................8
OPERATION PLAN.......................................................................................................................9
RISK PLAN...................................................................................................................................10
SALES AND MARKETING STARTEGY...................................................................................11
FINANCIAL PLANS....................................................................................................................14
TEAM MANAGEMENT..............................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
Books and journals....................................................................................................................17

INTRODUCTION
Entrepreneurship is a skill of developing, organizing and running new business enterprise
by identifying and resolving uncertainty which can create a negative impact on the functions of
management and through it the business and can gain maximum profit and competitive
advantage. Business Ventures are created and established with the entrepreneurial vision which
defines a competency of an individual who can willingly take risk and work with the main
objective of bringing new change to the society and earning maximum profit from the operations
of business (Audretsch, Kuratko and Link, 2015). Business ventures is the formation of new
business which is formed with the plan after analyzing the market trends and financial resources.
In other words, it refers to a small business which is established by using a small amount of
financial resources. There can be different business ventures which can be opened by
entrepreneurs. The project report is based on the new business idea what will be taken by
entrepreneur to start the business venture. The project will showcase the business plan which
well identify opportunities and threats which can be faced by the entrepreneur. The plan will
highlight the details of the business location, the unique selling proposition, market analysis,
description of the products which will be offered, planning all operations, analyzing risk,
forming plan, setting the budget and funding plans and other sales and marketing strategies
which will be opted by the new business venture.
BUSINESS OVERVIEW
The business plan which is highlighted in this project report is based on the opening of an
Italian restaurant “à la cuisine”.
The Italian restaurant will be launched in London near the Tower of London which will
offer wide variety of Italian dishes and the restaurant will offer dine-in, take-away and online
delivery services which will help them to connect with large number of customers in the
changing business environment. The business will focus on brining old Italian dishes with the
help of talented Chef’s who can serve magic in their dishes. All the resources and raw material
which will be used in preparing food will be fully organic which will help in serving fresh and
healthy food to the customers.
Location- 244 Green Lane, near Tower of London, London, UK