Entrepreneurship and Leadership of Business Ventures

This report discusses about the business activities and analyses which needs to be examine before the starting up of the business activities and operations. The business analyses is performed through various model and frameworks. The business model is being prepared by the organisation in which they have formed a whole layout about the activities which they need to perform within the business, the market and industry analyses and much more.

Entrepreneurship and
Leadership of
Business Ventures

EXECUTIVE SUMMARY
Entrepreneurship refers to an activity in which an idea about starting up a business gets
convert into a reality. A lot of planning needs to get done before the beginning of any operational
activity in business. This report discusses about the business activities and analyses which needs
to be examine before the starting up of the business activities and operations. The business
analyses is performed through various model and frameworks. The business model is being
prepared by the organisation in which they have formed a whole layout about the activities
which they need to perform within the business, the market and industry analyses and much
more. The business idea is to open up a restaurant of vegan concept. The concept of vegan food
habit is very new among the people. This idea can get the competitive advantage to the business.
It has been analysed that the concept of vegan restaurant is very new among the customers or
people. This brings an opportunity to the business to grab it as it has the ability to acquire the
further growth in this particular sector.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................5
Business details...........................................................................................................................5
Location.......................................................................................................................................6
Market/ industry analysis............................................................................................................6
Product/ service description........................................................................................................7
USP and Competitor analysis......................................................................................................8
Operations Plan...........................................................................................................................9
Risk and Contingency plans......................................................................................................10
Sales and marketing strategy.....................................................................................................11
Finance and funding plans........................................................................................................12
Management team.....................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
.........................................................................................................................................................1

INTRODUCTION
Entrepreneurial is a process in which an individual comes up with an innovative and
creative idea and try to convert that idea into reality through the use of available resources and
allocation of required finances. Starting up a business which idea is innovative and new to the
market enables it in gaining the competitive advantage into the market place. Starting up a new
and innovative business is not an easy task (Apostolakos, 2019). It requires a lot of planning and
organising of various resources. Planning and organising of resources may include the raw
materials needed, layout planning about the operations of business, the human resource planning
and so on. IT also involves the analyses of external business environment also. In this the market
analyses is performed in which the current and future trends get examined by the entrepreneur.
This report discusses about the business plan. The idea is to open up a business of a
restaurant which is based upon the Vegan concept. The report includes the information about the
business operational plan, market analyses, USP or competitor analyses, risk and contingency
plan and sales plan. Apart from this the report also includes the plan related to finances and about
the management team which would be needing in the business.
TASK
Business details
The idea of the business is to start up a restaurant upon the vegan concept. From the
market research it has been analysed that now the people has become very much serious about
their eating habits. They have shifting their eating habits form the junk to healthy vegetables and
fruits. The business would be targeting the customers who prefer to eat healthy food. From the
research done about the trends and the preference of the customers in the today time, it has
observed that the people start denying eating the non vegetarian food. There are various reasons
behind leaving the non vegetarian food and shifting towards the vegetarian, some of these
reasons include increase in heart related disease from eating non vegetarian food, harmless
killing of animals, more health and mental related issues and the like (Bulatova, 2018). A slow
but continuous shift has been seen with respect to the food habits of the people. They become
more conscious about their intakes as they prefer to take more healthy food. By analysing this
opportunity, the idea of establishing a vegan restaurant came up. The restaurant also has planned
to grow their own vegetables and raw materials possible at their backyard as this would enable in

saving the cost and also the fresh materials would be provided to the customers. The restaurant
has planned to set their décor in such a way that it matches with the concept of restaurant upon
which it has been establish. Apart from that the menu or the food dishes which would be
provided to the customers will be very new, innovative and tasty. The more focus would be on
salads as this is something which are more in demand by the people. Apart from this the drinks
provided by our restaurant would includes fresh juices and shakes, sugar free coke, diet coke,
and the drinks which are healthy for any human body (Bacon and Tate, 2019).
Location
The location at which the restaurant is establish would at major or main market. The
major purpose for establishing or opening up the restaurant at the main market is to attract the
focus of as much customer as the restaurant can. Main market would be that place where the rush
of the people will be very huge. This will attract and also aware the customers about the
restaurant and concept it has brought for the customers. The exact location of the restaurant will
be London Liverpool street Market.
Market/ industry analysis
The industry analysis can be performed through using the porter 5 forces model. The
application of this model with regard to this business of opening up a vegan restaurant can be as
follows:
Threat of new entrances: The threat of new entrance becomes high when that industry has a
low degree of barriers when it comes to entrance and exit of business. When the barrier in the
entrance and exits of organisation in a particular industry is high, then the number of
organisation present in that industry is low (Ciucescu, 2016). Where as if the degree of barriers
with respect to entrance and exits of an industry is low, then the number of organisations
operating in that industry is very low. As in the case with vegan industry, there is no barrier
present in the same this means that the number of organisation or business working in this sector
would be high creating the problem for this restaurant as the number of restaurants operating in
this field will be high.
Number of competitors: The number of competitors competing in this particular sector would
be high because of the less or no barrier in this sector. As in the case with Vegan restaurant, the
concept is very much new in the market so therefore the number of competitors present will not
be that high at this time. But as it is a budding concept it can be possible that the competition

present in this sector gets increased in the near future. Although there is still ample of
competition available to this vegan restaurant which can impact the it and its profits. To fight all
these competition, the restaurant needs to be very much competitive with regard to the type of
food and services provided to the customers (Ekanem, 2017).
Bargaining power of the buyers: The bargaining power of the buyers is high when they have
much option available to them. If the same product or service a customer can get at a lower price
with the same feature then that customer would purchase that product form another brand. As in
the case with this vegan restaurant the customers gain have ample of the options available to
them which gave them the option to shift their preference from this restaurant to another
restaurant if they feel that they are gaining more benefits from another restaurant.
Bargaining power of suppliers: The bargaining power of suppliers refers to the degree of
power the suppliers have to make the purchasing party to stand upon their terms and conditions.
The industry where the suppliers are very less, their the power with the suppliers in application
of terms and condition is very high. But in industry where the number of suppliers are high, there
the power of these suppliers would be low as the organisations have ample of options to purchase
the raw materials. As in the case with this Vegan restaurant, the number of suppliers are very
high therefore the bargaining power of these suppliers are very low. Here in this case, the
restaurant has the upper hand.
Threat of substitute: here the substitute refers to the product or service which can be used in
place of another product. As in the case with this Vegan restaurant, the number of restaurants and
cafe with operate at this particular concept is very high, therefore the threat is to substitute in this
case is very high (HAN and Kang, 2020). The customers can easily purchase the substitute
product or service if they believes that they have the more options or the services to brought up
in the market. To eliminate this problem the restaurant product or service which they provide
must be different from other restaurant available. This would help the restaurant in attaining the
competitive advantage in the market.
From the above model, the vegan restaurant can survive in this industry by providing the
food products and services in a quality manner. This can provide the competitive advantage to
the restaurant.

Product/ service description
As the business is starting up a vegan restaurant, it would be offering the food products
which are vegan in their nature. The vegan restaurant would be majorly focusing upon their
menu for salads as there is more craze among the people with regard to this. The ingredients
which would be using in the manufacturing of these products will be very fresh as they will get
grown in the backyard of the restaurant. The food provided will be totally fresh and tasty. The
restaurant has done a lot of innovation and experiment with regard to their food in such a way
that a new, healthy and tasty food dish can get presented to the customers. A variety of food
dishes were provided to the customers (Hasmidyani, Fatimah and Firmansyah, 2017). The
restaurant has also provided a different and an innovative name to the dishes in their menu just to
give a different impression before the customers. The services which the restaurant has planned
to provide is also very new and innovative. It has planned to hire the trained and well mannered
staff in the restaurant who can handle the customers in a very effective and efficient manner. The
product or the service which the restaurant has planned to provide to their customers are very
much unique by their name, taste and type. The food provided will not be tasty but also be very
healthy for the customers.
USP and Competitor analysis
USP stands for unique selling point. It is the feature which is consider unique in the
product. This unique feature is only posses or inculcate in this product or service only and not in
any substitute products or services. The USP in the Vegan restaurant would be vegan food
provided by the restaurant to their customers. Also the ingredients and the raw materials used by
the restaurant is fresh as they will be hand picked immediately from the backward. This will
enable the restaurant in providing the fresh and healthy food dishes to the customers. These
features can consider as a unique selling point for this vegan restaurant (HUTAŘOVÁ, 2020).
There are a lot of competition which is prevailing in to the market place with regard to
this vegan restaurant. The competitors analyses for this vegan restaurant can be as:
Name of the restaurant Speciality
Ventra Vegan, London The restaurant provides the vegan food to their customers. The
taste for the food is very good but the prices set by the restaurant
is quite above than average.

222 Vegan Cuisine The restaurant engages in providing the semi vegan food to the
customers. The menu offered is very broad and wide which
provides many opportunities to the eater to order. The cost of
food provided as also very affordable.
Wild food cafe The restaurant provides a plant based, raw material food to the
customers. It is situated in a very posh area of London. The
prices for the food is very high and due to which only the elite
class goes their for dining (Katajisto, Kuchina and
Kitchenko,2016).
From the competitors table present above, the points and the areas the Vegan restaurant
can bring the differentiation can be analysed. As in the case with Vegan restaurant, the company
can gain the competitive advantage or can survive in the market through the providing the food
at an affordable prices, providing the healthy and tasty food and drinks to the customers and
from the raw materials grown by the restaurants themselves in the preparation of food.
Operations Plan
To carry out the operation plan, the vegan restaurant has planned to establish the new and
innovative technology in their kitchen. As this will help in baking or preparing the food at a
speed and effective manner. The Vegan restaurant has also planned to open itself at the online
platform. In that they have tried to establish themselves at the online platform by creating their
official site and mobile application. The customers who wants to order the vegan food from the
restaurant can either come to the restaurant directly or he can place the order through the digital
platform. The customers have the choice to place the order either from placing it through website
or from the mobile application they can also place the order. All the operations or the activities
will be performed at a single platform (Neel, 2020). The Vegan restaurant has planned to make a
single server site in which all the operational activities get stored at a one place only. These
activities may include the number of orders received by the company, the information about the
employers or workers, inventory details, the details about the total revenue generated in a day
and much more. By performing the activities through the help of digital platform, the restaurant
would be in easy in making the decision about the company activities and operations.

For example, the attendance or check in of the employees can be done through that
particular server. These workers and staff members can mark their attendance or they can apply
for any leave or can leave some suggestions or complaint at that server. Also the online orders
which the Vegan restaurant receives can get shown at this platform only. The information about
the order and its status can also get saved at this particular site. Apart from this the data about the
company's inventory can also be saved and stored at this site. The inventory information may
includes the raw materials available, the quantity which is required for further Order about
materials, and the so on. Performing all the operational activities and task at a single server or
place would help the restaurant in getting accountable to all the activities performed and the
operations which are taking place (Nicolò, 2018). It also helps in reducing the paper work and
the decision which the restaurant can make would be effective as all the data and information is
already available at the server. The work get manages when it is collected and accumulated at a
single platform and this advantage can be provided by single server platform.
Risk and Contingency plans
Risk and contingency plan: For all the businesses that will be launched in the market in
future it is very important to be focused with a risk and contingency plans. It can help to meet all
the future goals and objectives. As a new business will be launched in the market which is The
Vegan Restaurant so it is very important for the founder to make sure that a contingency plan is
prepared so that the possibility of risks which may take place in future for the business. There are
various types of contingency plan that are made by the Vegan Restaurant and all of them are
discussed below:
Making arrangements of all the required resources: It is one of the main risk and
contingency plan which is required to be focused by the new Vegan Restaurant because it is very
important for the organisation to make sure that it is having sufficient funds. If it will not be able
to arrange the funding, then it may result in failure of all the plans in future and affect the
attainment of all the future goals and objectives (Sirera Martín, 2019). In order to ignore the
possibility of this risk the restaurant is required to be focused with arrangements of required
resources.
Formulating effective strategies for marketing and advertising: For a business which
will introduce itself in future in the market it is very important to make sure that it is formulating
effective strategies for marketing and advertising. It can help to ignore the possibility of risk of

lack of awareness regarding the business among the targeted market. As The Vegan Restaurant
will be launched in the market then it will be very important for it to make sure that it formulates
effective and efficient strategies for marketing. It will facilitate the enterprise to assure attraction
of large number of customers. Apart from this, advertising is also required to be focused by the
enterprise as it can help to carry out all the operations systematically. This plan can help to
ignore the possibility of the risk of lack of customers as well as failure of business (Sousa,
2019).
Hiring skilled staff members: It is also a contingency plan which is required to be
focused by new businesses because with the help of them the entities can ignore the risk of
improper execution of all the operations. If skilled staff members will not be hired by the entities,
then it may result in failure of business. As The Vegan Restaurant will be launched in the market
soon so it is essential for the marketers and managers of it to formulate risk and contingency plan
in regard to hiring skilled employees. If they will not be skilled then it may result in failure of all
the operational activities in systematic manner. Due to this, risk of improper execution of all the
operations may take place which will affect the accomplishment of all the long as well as short
term goals of the new vegan restaurant which will be opened in future.
Sales and marketing strategy
Marketing activity is that activity in which the communication about the product and the
service which has been offered by the organisation has been offered. It is a medium through
which the targeted market get educated about the restaurant (Stankov, Stojaković and Vapa-
Tankosić, 2016). As in the case with this Vegan restaurant various marketing strategies can be
followed by them and these can be as follows:
Digital marketing: It is that type of marketing in which the organisation performs the
marketing activities through the help of internet or digital platform. The company can perform
the marketing activities through the use of SEO activity. Apart from this the ads can also get
displayed at the digital platform also. This type or method of performing the marketing is very
much new in the market place and majority of organisation has adopt this method.
Social media marketing: In social media marketing, the company or organisation
performs the marketing activity at the social platforms. The social platform may include
Facebook, Instagram, twitter, company's own official site and etc. As in the case with Vegan
Restaurant, they have do a daily post about their products or services which they are offering,

they have interact with their followers and also can clear their doubts or reply to their comments.
This will help in creating an awareness level among the customers or target groups. The
restaurant can do the post of a story or about the their restaurants, or they can also post a video
about the customer experiences which can give a positive reflection about the restaurant. Social
media marketing is considered as a one of the most powerful mode to perform the marketing
activities.
Traditional marketing: Traditional marketing is that type of marketing activity in which the
modes or mediums through which the marketing activity can be performed does not require any
use of internet or digital platform. The traditional marketing is still consider as a one of the
effective method for marketing activities. As in the case with traditional marketing, the
marketing activities include are newspaper advertisements, distribution of pamphlets, organising
the promotional events for building the public relation and much more (Svetlova and et al.,
2020). As in the case with Vegan restaurant, the restaurant print or publish the ad about the
restaurant in the newspaper. This will help in educating the mass amount of population at a
single time. Apart from this they can also organise an event for public in which they can organise
some fun games or activities or the public. Or they can also organise the food festival in the
restaurant for all the people. This will help the restaurant in creating an awareness about the
restaurant and also help in building a good relationship with the customers.
From the above present marketing methods, the Vegan restaurant can perform their
marketing activities. These marketing activities would be helpful in creating and generating the
awareness about the restaurant among the target customers or segment.
Finance and funding plans
For starting up any business and business activity, finance is very must. Managing and
allocating the finances is an essential activity to perform. There are various sources through
which the finances can be brought into the business plan, and some of these sources can be as
follows:
Personal funds: In this the individual himself provides the fund to the business. The money
which he invest in the business are his. He might have the money from his savings or borrowing
from his relatives and parents. The money borrowed from the parents or relatives comes under
the head to personal funds. The merit of this type of fund is that the money invested by the
individual would be his. If the business fails to stand up to the expectations then the owner would

not be in much tension as the money would be belong to him. But it has the demerit that it
empties the saving of owner.
Angel investor: The Angel investor is the person who has a lot of money and looks for investing
his money to various innovative businesses. Although these angel investors are hard to find but if
they liked the whole idea about the business plan they would surely gets ready to invest into the
business and the company or business idea. They are the individuals who totally or partially
ready to put his money on the business. They are called as an angel because they comes as a well
wisher for the owner and solve his financial problem.
Bank loan: The owner can also take the financial assistance from bank also. The bank has the
facility to provide the money or the financials or the owner. Although it has a major drawback
that the loan taker has to return the money with interest and the money would be paid back in
instalment which would be bind for each month (Tamaria, 2019). The owner should choose that
bank for taking the loan which would charge the least percentage of interest at the principle
amount.
For the business of setting up a Vegan Restaurant, to get the financial assistance the
owner can go for bank loan. He can choose that bank which offers the least percentage of interest
upon the principle amount.
The project can be done under the financial budget of 20000 pounds and its bifurcation of the
budget can be as follows:
Particulars Amount
Purchase of raw materials 5000
Establishment of machines 4000
Rent of the location 6000
Marketing and promotional activities 5000
Total 20000
Management team
To manage the team very effectively, a team is required for the operational activities. The
management team that the Vegan restaurant would be needing may includes:

Chief: 2 chiefs are required to get hire for looking out the cooking or preparation activity. These
will be engaged in the kitchen related activity.
Waiters: These people will be engaged in performing the activities like serving the customers,
taking the orders, listening to the guests and meeting their needs and the like.
Manager: One manager would be needing who is allotted with the task to manage all the
operational and manageable activities which would be taking place in a restaurant. The manager
will manage all the other employees or workers working in the restaurant (Yrjölä, 2020). He also
has the responsibility to manage the whole activities or restaurant in the absence of the owner.
CONCLUSION
From the report presented above, the business plan as been presented. The plan includes
the details about the business, its location, operational plan, marketing strategies like social,
digital or traditional marketing method. For acquiring the finances the business can take the loan
to solve the financial issues. A budget of total 20000 pounds has been decided by the owner that
would be needing in starting up the business.

REFERENCES
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