Entrepreneurship and Leadership of Business Ventures

Entrepreneurship and
Leadership of
Business Ventures

EXECUTIVE SUMMARY
Entrepreneurship refers to an activity in which an idea about starting up a business gets
convert into a reality. A lot of planning needs to get done before the beginning of any operational
activity in business. This report discusses about the business activities and analyses which needs
to be examine before the starting up of the business activities and operations. The business
analyses is performed through various model and frameworks. The business model is being
prepared by the organisation in which they have formed a whole layout about the activities
which they need to perform within the business, the market and industry analyses and much
more. The business idea is to open up a restaurant of vegan concept. The concept of vegan food
habit is very new among the people. This idea can get the competitive advantage to the business.
It has been analysed that the concept of vegan restaurant is very new among the customers or
people. This brings an opportunity to the business to grab it as it has the ability to acquire the
further growth in this particular sector.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................5
Business details...........................................................................................................................5
Location.......................................................................................................................................6
Market/ industry analysis............................................................................................................6
Product/ service description........................................................................................................7
USP and Competitor analysis......................................................................................................8
Operations Plan...........................................................................................................................9
Risk and Contingency plans......................................................................................................10
Sales and marketing strategy.....................................................................................................11
Finance and funding plans........................................................................................................12
Management team.....................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
.........................................................................................................................................................1

INTRODUCTION
Entrepreneurial is a process in which an individual comes up with an innovative and
creative idea and try to convert that idea into reality through the use of available resources and
allocation of required finances. Starting up a business which idea is innovative and new to the
market enables it in gaining the competitive advantage into the market place. Starting up a new
and innovative business is not an easy task (Apostolakos, 2019). It requires a lot of planning and
organising of various resources. Planning and organising of resources may include the raw
materials needed, layout planning about the operations of business, the human resource planning
and so on. IT also involves the analyses of external business environment also. In this the market
analyses is performed in which the current and future trends get examined by the entrepreneur.
This report discusses about the business plan. The idea is to open up a business of a
restaurant which is based upon the Vegan concept. The report includes the information about the
business operational plan, market analyses, USP or competitor analyses, risk and contingency
plan and sales plan. Apart from this the report also includes the plan related to finances and about
the management team which would be needing in the business.
TASK
Business details
The idea of the business is to start up a restaurant upon the vegan concept. From the
market research it has been analysed that now the people has become very much serious about
their eating habits. They have shifting their eating habits form the junk to healthy vegetables and
fruits. The business would be targeting the customers who prefer to eat healthy food. From the
research done about the trends and the preference of the customers in the today time, it has
observed that the people start denying eating the non vegetarian food. There are various reasons
behind leaving the non vegetarian food and shifting towards the vegetarian, some of these
reasons include increase in heart related disease from eating non vegetarian food, harmless
killing of animals, more health and mental related issues and the like (Bulatova, 2018). A slow
but continuous shift has been seen with respect to the food habits of the people. They become
more conscious about their intakes as they prefer to take more healthy food. By analysing this
opportunity, the idea of establishing a vegan restaurant came up. The restaurant also has planned
to grow their own vegetables and raw materials possible at their backyard as this would enable in