Table of Contents Component 1.................................................................................................................3 Career Plan...................................................................................................................3 Statement......................................................................................................................................3 Appraisal of techniques & personal skills....................................................................................3 Long term goals...........................................................................................................................3 Employability issues....................................................................................................................4 Characteristics of good entrepreneur...........................................................................................5 Business Plan................................................................................................................5 Opportunity overview..................................................................................................................5 Market research............................................................................................................................6 Opportunity Assessment..............................................................................................................6 Opportunity selection...................................................................................................................6 Strategy........................................................................................................................................6 People Plan...................................................................................................................................7 Resources.....................................................................................................................................7 Budget..........................................................................................................................................8 Business Model............................................................................................................................8 Component 2.................................................................................................................9 Marketing plan..............................................................................................................9 Introduction..................................................................................................................9 Segmentation of market..................................................................................................9 Target Market...............................................................................................................................9 Method of communication...............................................................................................9 Marketing mix.............................................................................................................10 1.Product................................................................................................................................10 2.Price....................................................................................................................................10 3.Place....................................................................................................................................11 4.Promotion...........................................................................................................................11 Projected sales & profit margin......................................................................................11 References..................................................................................................................13
Component 1 Career Plan Statement I am suitable for self-employment because my capabilities and intellectual skills help me earn more money which drives me to fulfill my dreams. I am self-motivated, passionate, risk bearing, hard working person who can have the strong vision and planning capabilities with excellent money management which enable me to establish my own business (Le et al., 1999). Appraisal of techniques & personal skills Various type of technical knowledge is required in order to achieve the long-term goals in the future. The personal and technical skills of an individual help to achieved the goals and objectives. Long term goals The long term goals of an individual are based on the individual interest and desires. The individual will effort towards the achievement of long-term goals which is the final commitment of an individual. The long-term goals are to become digital marketing manager which requires management skills, technical skills, and experience in order to become a digital marketing manager. My long term goals are directly linked to my degree and skills which include technical as well as personal skills. Following is the evaluation of techniques and personal skills:
1.Analytical skills My analytical skills help to overcome the key challenge in digital marketing by identifying the trends and monitoring of work which helps to works in a most efficient and effective manner. 2.Data analysis The data analysis is required in order to analyze the data which enables to identify the customer perception, trends, demand, and others. The knowledge of data analysis is majorly required in order to fulfill the objectives of marketing. My data analytics technical skills help me to fulfill the long term career objective in an adequate manner. 3.Technical knowledge of tools My knowledge of various technical free tools such as Tweet deck, buffer, Canvas, Google analytics, Twitter analytics, and others helps to accomplish my long career objective of becoming digital marketing manager because the manager promotes the brand in the eyes of the customers digitally. 4.Social media optimization The ability to use the right voice is essentially required in order to develop the successful business trading electronically. My social media optimization abilities have strong synergies which enable to increase the presence of the company electronically. 5.Search engine optimization My technical search engine optimization skills helps to engage the visitors which promote the 6.Management skills
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