Entrepreneurship and Small Business Management

This presentation explores the characteristics, traits, and skills of successful entrepreneurship, the aspects of entrepreneurial personality reflecting the entrepreneurial mindset and motivation, and the analysis of how experience and background foster or hinder entrepreneurship.

Entrepreneurship and small business
management

TABLE OF CONTENT
 Introduction
 Characteristics, traits and skills of successful entrepreneurship
 Aspects of entrepreneurial personality reflecting the entrepreneurial
mindset and motivation
 Analysis that how experience and background fosters or hinders the
entrepreneurship
 CONCLUSION
 REFERENCES

INTRODUCTION
 Entrepreneurship is the process of creating and innovative new skills and talent and also staring new
business .
 The presentation will discuss the traits and skills of the successful entrepreneurs. Also, it will analysis
that how entrepreneurial personality reflects the entrepreneurial mindset and the motivation. At last the
presentation will highlight that how the experience and background of entrepreneur fosters or hinders
the process of entrepreneurship.

Characteristics, traits and skills of successful entrepreneurship
Basis Elizabeth Gooch Tom Mercer
Skills Management skills - The first skill
of Elizabeth Gooch was she was
having the ability to manage the
people around her by very
effectively and efficiently.
Relieve stress – the first skill was
that he relieve stress and behave
strongly in every situation without
frustration
Characteristics Self motivator - The first
characteristic of Elizabeth is that
self motivation she always shows
the positive attitude and also
motivated herself by lot of things so
that the goals are to be achieve .
Risk taker–The foremost
characteristic of Tom Mercer was
that he was risk taker and it is the
main characteristic of the
entrepreneur as Tom Mercer take
the risk to start the breakfast venture
and hence by taking the risk he got
success in the venture as high risk is
equal to high return .
Traits Passion – the first trait of Elizabeth
is that is been very passionate
women and whatever she does she
done in the right way.
Creativity – Tom Mercer was very
creative as he thinks in the
innovative way and establish the
new venture with his creative skills.
On the other hand business manager
is not creative he only do want he is
accountable for .

Aspects of entrepreneurial personality reflecting the entrepreneurial
mindset and motivation
 Risk taker – in these type the business is taking risk . Entrepreneur focus on
taking the risk and also motivating other to take risk so that more return can be
achieve . With the case study it can be linked that bot the mention Entrepreneur
that is Elizabeth and Tom Mercer both take adequate risk . Tom started the new
breakfast venture and also Elizabeth in her early stage started her own business .
 Creative – In these type of personality entrepreneur are more creative and shows
its creative and innovative skills to develop the new business to attract the
customers . With the linked with the case study Elizabeth and Tom Mercer both
were creative person as Tom Mercer create new business venture and bring new
ideas and methods .

– Analysis that how experience and background fosters or hinders
the entrepreneurship
 Tom Mercer was very determine person despite of many difficulties and problem
he started his venture also by knowing this aspect that his business was new in the
market and there will be many new competitor . As starting of its venture he face
many problem the first problem was about the location as he was not finding
adequate location for its business so he started his business at railway station but it
was difficult to carry out the business inside the station so he started the business
outside . But he have many creative skills and also he succeed to get shop in super
market. After all the difficulties faced by the Tom Mercer he become one of the
successful entrepreneur and also successful in making his venture more attracted.

CONCLUSION
 After the study it can be concluded that entrepreneurship is the study of both that is
how a new business is started by designing creating new ideas and the person who
carry this business is known as entrepreneur . Also this presentation concluded that
different characteristics , skills and traits of the entrepreneur and with different with
business manager . And also it has concluded the different personality aspect of the
entrepreneur and also analyses of different experience of the entrepreneur .

REFERENCES
Wu, C.W. and Huarng, K.H., 2015. Global entrepreneurship and innovation in management.
Drucker, P., 2014. Innovation and entrepreneurship. Routledge.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management

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