Entrepreneur and Small Business Management

ENTREPRENEUR AND
SMALL BUSINESS
MANAGEMENT

Table of Contents
INTRODUCTION
MAIN BODY
P5 Traits and characteristics of successful entrepreneurs.
P6 Assessment of how the aspects of entrepreneurial personality reflects their motivation
and mindset.
P7 Assessing the impact of background and experience in fostering the entrepreneurship.
CONCLUSION
REFERENCES

INTRODUCTION
 This presentation is based on the topic of Entrepreneurship and Small business
management.
 It will highlight the traits and characteristics of successful entrepreneurs. The
presentation will include the aspects of entrepreneurial personality that reflects their
motivation and mindset.
 This presentation will also include the impact of background and experience of
entrepreneurs in fostering their entrepreneurship

Explain the essential traits and skills of successful entrepreneur with and
example
 The entrepreneur being chosen for the study is J.K. Rowling, who is a writer of the fantasy
novel and series Harry Potter as one of the most successful stories among the years. However,
J.K. Rowling consists of different traits and skills which are discussed below-
 Innovation- This is the most vital trait that must be included in all the entrepreneurs.
Innovation refers to bringing up something new in the market that could attract the customers
and brings up change. The novel of Harry Potter contained various mysterious stories and
adventures in it that tuned out to be innovative thing during that time of its release. This in turn
led to the success of the novel and story.
 Patience- This trait is most important for any entrepreneur or individual who aims at achieving
something bigger. However, in real life the success doesn't step at your door step easily or just
with efforts, one must have good patience to tolerate the bad times as well. The story of Harry
potter was not developing the interest of publisher initially but this did not make Rowling to
lose her hope, and she continued to write up the stories and try out publishing it which finally
got a break and rest is the history.