London's 2012 Olympics Legacy: A Critical Analysis

This assignment delves into the multifaceted legacy of London's 2012 Olympic Games. It scrutinizes the event's influence on urban regeneration, analyzing case studies like Wembley stadium development. The analysis also investigates the impact of the Olympics on London's cultural identity and national image, drawing upon scholarly works that explore themes of patriotism, symbolic power, and cinematic representations of the city. Further, it examines the economic consequences of hosting the Games, considering perspectives on finance, profiteering, and infrastructure development. The assignment encourages a critical evaluation of the Olympics' long-term effects on London, incorporating diverse sources like academic journals, books, and dissertations.

RESEARCH PROPOSAL

Table of Contents
1. INTRODUCTION.......................................................................................................................2
1.1 Overview...............................................................................................................................2
1.2 Rationale of Study.................................................................................................................2
1.3 Research Aim........................................................................................................................3
1.4 Research Objectives..............................................................................................................3
1.5 Research Questions...............................................................................................................3
2. LITERATURE REVIEW............................................................................................................3
2.1 Introduction:..........................................................................................................................4
2.2 Status of small business before and after Gentrification: .....................................................4
2.3 Evaluate the impact of gentrification on local business........................................................5
2.4 Relationship business between entrepreneurship and Gentrification....................................5
2.5 Wembley had contributed towards growth and development of firms?...............................6
3. RESEARCH METHODOLOGY.................................................................................................6
3.1 Type of Investigation............................................................................................................6
3.2 Data Collection Method........................................................................................................7
3.3 Sampling Method..................................................................................................................7
3.4 Ethical issues.........................................................................................................................7
3.5 Data Analysis Plan................................................................................................................8
TIME-SCALE..................................................................................................................................8
REFERENCES..............................................................................................................................10
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1. INTRODUCTION
1.1 Overview
Small businesses and local entrepreneurs plays a critical role in effective economic
development. It is one of key reason that business firms are nowadays more focused towards
effective development of measures that assist in sustainable development. In this respect, the
businesses are considering gentrification, which helps in effective development of structural
values. It has been noticed that motivation is referred as key aspect for organisations (Blake,
2012). It helps in improving the morale and ensure that goals/objectives are being accomplished
properly. By having an improved focus on gentrification the improvement in economic
conditions has also been noticed. It promotes urban planning practice which affects directly on
the people and their interest of operations.
By having a changes in structural practice on the basis of standards of gentrification the
businesses can also have development of opportunities. Also, profit margin ratio and sales can
also be advanced in critical manner which might lead business to impressive level of success.
Motivations can lead to success of business because if employees are working to have
acceptance of changes (Blake, 2017). Wembley is considered as stadium arena but the needs of
people and sports person has changed in critical manner. By having an application of
gentrification practice the development of Wembley can also be promoted in desired way. Such
practice will also provide benefits to the local business so management need to understand such
values. It has been witnessed that in order to attract more people and travellers to the Wembley
the authorities need to employ gentrification. It will allow to ensure that infrastructure and other
structural values are being promoted significantly (Bloyce and Smith, 2012).
1.2 Rationale of Study
Wembley is considered as one of most attractive destination for sports lovers. But in recent
years the ratio of travellers to the destination has decreased due to lack facilities. In order to have
better standardised development the infrastructural values need to be advanced. It has been
noticed that gentrification is a practice which promote urban planning so that issues in terms of
infrastructure and facilities can be overcome. Such factors in the subject has motivated
researcher to select the topic “To ascertain the impact of gentrification on motivating local
entrepreneurs (Bowden, 2011). A case study on Wembley”. It has been noticed that
infrastructural development and other values impacts on the growth opportunities of local
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entrepreneurs. Another rational behind the selection of study was to provide proper information
to students in regard to gentrification. The research are valuable by nature as they are designed
for serving different purpose. It is the main duty of researcher in order to evaluate the rationale
behind executing this research working
(Buck and et. al., 2013). Along with this, it has been noticed that by having an effective
consideration of diverse practices in terms of gentrification the motivation significance to local
entrepreneurs can be understand effectively. Along with this, it has been noticed that relationship
between entrepreneurship and gentrification can also be identified effectively. With an
understanding of such practice the issue can also be identified in significant manner. In addition
to this, this research work will assist in analysing the impact of gentrification on the small
businesses. This information can later be used by the organisation in developing effective
strategies to cope-up with the development.
1.3 Research Aim
“To ascertain the impact of gentrification on motivating local entrepreneurs. A case study
on Wembley”
1.4 Research Objectives
It is necessary for researcher to have effective designing of objectives so that understanding
in regard to subject can be developed properly. The objectives are formulated from the present
study in order to achieve the aims in more specific and planned ways.
 To understand the status of small business before Gentrification
 To evaluate the impact of gentrification on local business
 To identify relationship business between entrepreneurship and Gentrification
1.5 Research Questions
With the completion of this research, the researcher will be able to examine these
mentioned questions:
Q1) How to identify the status of small business before Gentrification?
Q2) How to evaluate the impact of gentrification on local business?
Q3) How to identify relationship business between entrepreneurship and Gentrification?
Q4) Different ways by which Wembley can contribute towards growth and development of
firms?
2. LITERATURE REVIEW
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2.1 Introduction:
This section is regarded as most important factor in carrying out the research work. In
this part of the undertaking, perceptions of different scholars on the same or similar research
topic are analysed (Khan, 2011). The findings of this evaluation helps in conducting the further
tasks of the project. Also, the contradicting views of different authors are analysed to reach the
effective outcomes. Literature review is considered as a major source of gathering secondary
information that will be used in assessing the outcomes of the research aims. For the present
research, perceptions of different researchers on the gentrification, effect of development on
small businesses, and impact of relationship between entrepreneurs and gentrification will be
assessed.
2.2 Status of small business before and after Gentrification:
As per the views of Winter, 2012, before the Gentrification the status of small-
businesses was not good. There was limitation on the commencement of market expansion
strategies, because of the low availability of the capital and revenue. There were many issues in
the effective networking of the business before the gentrification. These weaknesses has highly
affected the overall business effectiveness. Also, the value has been started falling down.
However, it should be recognise that the local administrations and existing government had took
initiations to support the small business companies. They offered these organisations with the
funds so that they can afford new equipments as per the technological advancements. In addition
to this, these funds will help the entities in developing their businesses in an effective direction.
On the other hand, Webber, (2015) stated that the introduction of the Gentrification has
brought numerous opportunities with it. This addition is highly beneficial for the small
businesses. Firstly, this has increased the chances of market expansion. This advantage will thus
assist in raising the business value of the companies that exists on a smaller scale. In addition to
this, the operations of these entities are also improved with the gentrification. This, in turn,
enhance the sales and profitability of the firms. Also, it is beneficial in achieving the economical
growth. The increased revenue can be later used by the firms for the enhancement of their
businesses.
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2.3 Evaluate the impact of gentrification on local business
Gentrification is regarded as a fruitful addition that has helped in increasing economic
growth of the nation. The contribution of this tool in the GDP is major and can not be neglected.
Further, it has raised the standard of development in the structures. One major advantage of
gentrification is that it had increased the connectivity level for the people. Ward, 2014, further
added that the positive impacts of gentrification also covers the improvement in the employment,
reduction in poverty, reduced crimes, etc. In organisational context, gentrification has rendered
them with the ability to expand their business and thus, the value. It has been also noted that the
development increases the social conditions f a nation. This is because of the fact that these are
cooperated among people of different religions. This further helps in the development of an
effective working environment. Hence, it can be said that a huge list of gains can be recorded
after the introduction of gentrification.
In contrary to this Masrani, (2016), stated that this addition has raised the resentment that
is a loss for small business. Further, it will cause conflicts in the regions if in case the local
residents will not in favour of the gentrification or changes in the structure. This will further
harm the economy of the business and thus, the profitability will be suffered. Also, there are
issues for those businesses who are running in rental structures. The local people will further be
suffered with these developments as this gentrification will harm their daily life operations.
2.4 Relationship business between entrepreneurship and Gentrification
Monitor, (2016) stated that the gentrification is highly related with the entrepreneurs.
There are various business activities which does rely on the development. Hence, both positive
and negative type of relationship between the entrepreneurs and gentrification can impact the
business. For instance, if there will be positive relations between them then firms can easily
expand their overall business operations. This will then help in achieving the desired sales and
profitability ratios. Also, the long-term benefit involves the attainment of strong brand image at
the market places. In addition to this, these positive relationships between entrepreneurs and
gentrification improves the work processes. This, in turn, will enhance the performance of the
company.
Panton, (2017) explained that the positive relationships between entrepreneurs and
gentrification is highly beneficial for the small businesses. This link between them has opened
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various doors to these organisations which will help them in achieving desired organisational
goals and objectives. This integration renders assistance in designing the future plans and
strategies in an effective manner. This will later help in enhancing the business value of small
scale entities.
2.5 Wembley had contributed towards growth and development of firms?
As per the views of Penning, (2012), in order to achieve the desired growth and
development of companies, it is necessary to change the previously existing ineffective business
operations with effective ones. This modification can thus assist organisations in achieving
economical growth. There are various methods that can be used for taking effectiveness in the
business operations. Also, Samuel, (2016.) explained that gentrification is one of the most
reliable tool that promises organisational growth. The selected organisation, Wembley has
applied this tactic in the functions and achieved high growth.
Besides this, Sklair, (2017) added that there are various benefits that are ensured by
making changes in the business operations. Employment is one of those advantages gained by
implementation of effective techniques. With the help of gentrification, the business will be
expanded. Henceforth, more number of employees will be engaged to carry out the operations
effectively. This is also beneficial in the organisational context and increased number of
employees will accomplish more work. This, in turn, will raise the profitability of the company.
3. RESEARCH METHODOLOGY
3.1 Type of Investigation
In order to have effective accomplishment of research objectives the scholar will focus on
qualitative values. In this, descriptive information will be presented with a help of diverse
theoretical presentation. It also indicates that descriptive design will be employed by the
researcher in order to have effective collection of information. It will allow to have detailed
collection of information in respect to status of small business before gentrification. Also,
inductive approach will be employed. It will provide support to the collection of information and
make sure that key objectives are accomplished properly (Khan, 2011).
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3.2 Data Collection Method
In order to have effective collection of information in regard to impact of gentrification on
local business, experts will focus on different kinds of practices. Primary and secondary data
collection are two methods which are mainly employed by scholar in order to have proper
collection of data. Primary data collection are considered as first time data collection. In this,
experts will frame questionnaire on the basis of objectives (Saunders and et. al., 2010). It will
assist in effective development of practice and ensure about relationship business between
entrepreneurship and gentrification. In this, it will be ensured that questionnaire are designed in
order to analyse the selected subject properly. Also, secondary information will be collected with
an access to books, journals and online sources. It will allow to ensure that information is being
collected in such manner that impact of gentrification on local business has been evaluated
properly (Silverman, 2010). In addition to this, relevant articles will; be studied to gather the
appropriate data.
3.3 Sampling Method
In order to provide better support to the primary data collection the experts will focus on
the random sampling approach. In this, researcher will focus on application of probabilistic
aspects so that appropriate chance must be provided to all respondents. The probabilistic
sampling indicates that equal changes are given to every observations and the non-probabilistic
sampling consist of purposive and convenience sampling. In addition to this, it can be said that
researcher will focus on 50 respondents for effective gathering of information (Singh, 2010).
3.4 Ethical issues
In addition to this, it can be said that actual information about research study and its
purpose will be shared with all members so that ethical aspects can be well maintained. Also,
personal information about the participants will not be shared with any other third party which
will provide better opportunities to the study in terms of ethics. The ethical issues are most vital
elements in order to carry out research operations in effective ways thus attaining success for
firms. It is the responsibilities of researcher to care for persons who are included in the research
activities and the information which are vital should be kept confidently. Along with this, proper
guidelines of research studies will be followed in order to ensure that key outcome can be
attained. Resource allocation will also referred in critical manner so that it can be make sure that
volunteers are not involved in any kind of unethical practice (Singh, 2010).
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3.5 Data Analysis Plan
There are two methods in which the collected data can be analysed, namely formative and
summative. For the present research work, summative approach will be used. This is due to the
fact that the assessment will be carried after the completion of the questionnaire. Further, in
order to have effective data interpretation the qualitative approach of data analysis will be
employed by the experts. It has been noticed that by having an effective presentation of data in
form graphs the collected data has been presented. Also, different themes will be framed in order
to present the information and ensure that data interpretation standards are properly maintained.
TIME-SCALE
The completion of each and every section of the research work took different time period.
Below is the chart stating the time taken in individual step of carrying out the research.
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Research proposal
Developing aims and
objectives of research
Conducting Literature Review
Research methodology
Secondary Data Collected
Primary Data collection
Analysis of collected data and
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interpretation
Conclusion
Recommendations
Submission to tutor
Changes make on basis of
feedback
Final Submission
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REFERENCES
Books and Journals
Blake, A., 2012. Musicfrom theStorm Clouds: The Continuing Troubles of the Music Business.
London After Recession: A Fictitious Capital?, p.41.
Blake, A., 2017. Where is London, England in Contemporary Britain–and Will the 2012
Olympics Help Us to Find It?. Olympic Cities: 2012 and the Remaking of London.
Bloyce, D. and Smith, A., 2012. Chapter 7-The politics and policy of mega-events: A case study
of London 2012: Chapter taken from Sport Policy and Development ISBN: 978-0-203-
89068-4. Routledge Online Studies on the Olympic and Paralympic Games. 1(47).
pp.157-187.
Bowden, A., 2011. Student Accommodation in Wembley (Doctoral dissertation, Worcester
Polytechnic Institute).
Buck, N. and et. al., 2013. Working Capital: life and labour in contemporary London. Routledge.
Carkeet, M., 2015. The Discomfort of Civilization: The Bildungsroman in Colonial Culture.
Brandeis University.
Carmona, M. and Wunderlich, F.M., 2013. Capital spaces: the multiple complex public spaces of
a global city. Routledge.
Khan, A. J., 2011. Research Methodology. APH Publishing
Masrani, R., 2016. The reel city: London, symbolic power and cinema (Doctoral dissertation,
London School of Economics and Political Science (LSE)).
Monitor, G., 2016 Finance, profiteering and infrastructure.
Panton, M., 2017. How do stakeholders influence stadium-led regeneration? (Doctoral
dissertation, Birkbeck, University of London).
Penning, F., 2012. Location analysis for a new football stadium. Erasmus University.
Samuel, R. ed., 2016. Routledge Revivals: Patriotism: The Making and Unmaking of British
National Identity (1989): Volume I: History and Politics. Routledge.
Saunders and et. al., 2010. Research Methods for Business Students. Harlow: Prentice Hall.
Silverman, D., 2010. Qualitative research. Sage.
Singh, K., 2010. Research Methodology. APH Publishing.
Singh. K. Y., 2010. Research Methodology. APH Publishing
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Sklair, L., 2017. The Icon Project: Architecture, Cities, and Capitalist Globalization. Oxford
University Press.
Webber, D.M., 2015. Playing on the break’: Karl Polanyi and the double-movement ‘Against
Modern Football. International Review for the Sociology of Sport,
p.1012690215621025.
Winter, T. ed., 2012. Shanghai expo: an international forum on the future of cities. Routledge.
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