Entrepreneurship and Strategic Decision Making

Running Head: ENTREPRENEURSHIP AND STRATEGIC DECISION MAKING
Entrepreneurship and strategic Decision
Student’s Name
University Name
Author’s Note

2ENTREPRENEURSHIP AND STRATEGIC DECISION MAKING
Table of Contents
1. Introduction..........................................................................................................................................3
2. Company Overview.............................................................................................................................3
3. Strategic problem identification and definition...................................................................................3
4. Outline analysis of the Problem Situation...........................................................................................4
5. Theoretical Models..............................................................................................................................4
5.1 BCG Matrix of Jaguar....................................................................................................................4
6. Outlining of Problem Solving Tools....................................................................................................5
7. Conclusion...........................................................................................................................................6
Reference List..........................................................................................................................................7

3ENTREPRENEURSHIP AND STRATEGIC DECISION MAKING
1. Introduction
This proposal overviews the two major business issues facing Jaguar Range Rover
Ltd, globally. The first issue is the drop of sales in China. The second issue is the imposition
of stringent regulation for cleaner production in Europe, because of which the demand for the
diesel led cars is drastically dropping in the European market. These issues and their
impending and current outcomes have been discussed in detail in the report. The BCH matric
have also been applied in the report in order to analyse the business issues in context of the
current market situation of the company. A micro foundational approach has also been by the
researcher to analyse the business issues in this proposal. Lastly, problem solving tools have
also been suggested that can help the company to revamp sales.
2. Company Overview
The multinational automobile company Jaguar Land Rover Limited is headquartered in
Coventry, UK. The organisation is owned by Tata Motors Ltd. of India. The organisation
began its journey as a Sidecar manufacturing and selling organisation, founded in the year
1922 (Jaguarlandrover.com, 2019). The organisation launched their first open topped sports
car in the year 1948 and this began the high profile journey for the organisation (Piercy
2018). Jaguar started to significantly contribute to the international racing sport which gave
the company the desired boost in the international market. The risk profile analysis shows
that the retail volumes of Jaguar Land Rover slowed down by about 2% in the Financial Year
2018. The risk profile of the company also identifies that there is a decline in sales volume by
4.1% in the financial year 2019. It is apprehended that weaker volumes as well as high
competitive intensity will restrict the operating margin of Jaguar below 12% in 2019. Again,
large Capex value requirement, which is significantly more than GBP 4 billion every year, is
likely to account for negative cash flow over the medium term. The brand reputation of