Business Plan for Eat & Treat: A Startup in the Food and Beverage Industry

ENTREPRENEURSHIP
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Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Executive Summary.................................................................................................................................3
Industry Analysis.....................................................................................................................................3
Operations and Management Team Plan.................................................................................................4
Marketing plan........................................................................................................................................5
Financial Plan...........................................................................................................................................5
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8
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INTRODUCTION
In this competitive business environment every business unit want to grow and develop
in the marketplace and for that they need to come up with the new and innovative ideas to attract
the large number of customers (Parker, 2018). The innovative and creative ways of carrying the
business operations helps in improving the brand image of the company in the marketplace.
Market research and analysis provides support in order to identify the present trend in the
marketplace and customer needs and desires. The report is based on business plan in which
organization chosen is Eat & Treat. The organization is operating in food and beverage sector in
UK with the main objective of improving its market performance.
MAIN BODY
Executive Summary
The report is based on the business plan of new startup business named as Eat & Treat
which is belonging to food and beverage industry. The business is small and is operating in
London market only. The company is identifying the various methods and strategies which they
can use in order to make their brand name in marketplace. The level of competition is quite high
hence they need to use various creative and innovative ways to attract the potential customers.
The focus of the company is to establish its brand name in UK market and is using various
methods to attract the potential customers.
Industry Analysis
Eat and Treat is a newly opened business belonging to food and beverage sector located
in London, UK. Moreover in order to make people aware about their presence they are selling
food products in the marketplace (Kirzner, 2015). They provide delicious home baked food to its
potential customers and provide relaxing environment in their licensed café. The business is
established at small scale and focusing on the London market. In order to grow their business
company is introducing new item in its food range which is Pizza loaded Pasta. The special
quality of this food type is that is Pizza full of pasta and cheese in order to provide two different
taste in one product. This new item would help in attracting new potential customers and help in
increasing the sales and profit of the company. Moreover they are researching and evaluating the
strategies of competitors with the motive to come with effective strategy to cover the large area
of market. The evaluation of Porter’s five force model is been explained below-
 Competitive Rivalry- In context of the Eat & Treat they are operating in the industry
where the level of competition is high. In order to maintain its position in the marketplace
they are focusing on sustainable differentiation strategy within its range of products in
order to provide tough competition to its competitors.
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