Entrepreneurship Orientation of Z-Generation - PDF

EFFECT OF PASSION, INNOVATIVE IDEA, SELF-CONFIDENCE AND KNOWLEDGE
SEEKING ON DECISION TO START NEW BUSINESS VENTURE

Abstract
Entrepreneurs are drivers of small medium enterprises and new start-up businesses that might
develop into numerous platforms for industry products. They are potential and future
contributors of economic values to the country. The government of Malaysia is putting in
efforts to increase entrepreneurship amongst z-generations. Entrepreneurship orientation
would enable the growth in economy and reduction of unemployment.
The present study uses a quantitative method to assess the entrepreneurship orientation of z-
generation of Malaysian students from Two universities of Klang valley. Inference of
entrepreneurship is based on 400 responses. In order to evaluate the effect of passion,
innovative idea, self-confidence and knowledge seeking on decision to start new business
venture the response of the students were analysed. Knowledge seeking was used as
moderator between passion, innovative idea, self-confidence and decision to start a new
business. The study found that passion, innovative idea and self-confidence has a strong
influence on decision to start a new business. Moreover, knowledge seeking amongst the z-
generation of Malaysians enhances the decision to start a new business.
A qualitative study in future would enable to understand the perspective of the students
towards the decision to start a new business.
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APPROVAL PAGE
I certify that I have supervised / read this study and that in my opinion it conforms to
acceptable standards of scholarly presentation and is fully adequate, in quality and scope, as a
dissertation for the fulfilment of the requirements for the degree of Doctor of Business
Administration.
......................................
Supervisor
........................ ............................
External Examiner 1 External Examiner 2
......................... ............................
Internal Examiner 1 Chairman, Examination Committee
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Declaration
I hereby declare that the dissertation submitted in fulfillment of the DBA degree is my own
work and that all contributions from any other persons or sources are properly and duly cited.
I further declare that the material has not been submitted either in whole or in part, for a
degree at this or any other university. In making this declaration, I understand and
acknowledge any breaches in this declaration constitute academic misconduct, which may
result in my expulsion from the programme and/or exclusion from the award of the degree.
Name of Candidate:
Signature of Candidate: Date:
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COPYRIGHT PAGE
Copyright
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Table of Contents
Abstract......................................................................................................................................ii
Table of Figures........................................................................................................................xi
Table of Tables.......................................................................................................................xiii
CHAPTER ONE: INTRODUCTION........................................................................................1
1.0 Overview..............................................................................................................................1
1.1 Background of the Study......................................................................................................1
1.2 Statement of the Problem.....................................................................................................8
1.3 Scope of the Study...............................................................................................................8
1.4 Research Questions..............................................................................................................9
1.5 Objectives of the Study........................................................................................................9
1.6 Research Methodology.......................................................................................................10
1.7 Significance of the Study...................................................................................................10
1.10 Limitations.......................................................................................................................10
1.9 Terminology.......................................................................................................................11
1.10 Organisation of Remaining Chapters...............................................................................11
CHAPTER TWO: LITERATURE REVIEW..........................................................................12
2.0 Introduction........................................................................................................................12
2.1 Decision to start Business..................................................................................................13
2.2 Passion................................................................................................................................18
2.3 Innovative Idea...................................................................................................................22
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2.4 Self-confidence..................................................................................................................26
2.5 Knowledge Seeking...........................................................................................................30
2.6 Underpinning Theory.........................................................................................................34
2.6.1 Opportunity.................................................................................................................38
2.6.2 Communication...........................................................................................................39
2.6.3 Entrepreneurship as a Way Forward...........................................................................40
2.6.4 Entrepreneurial Orientation.........................................................................................41
2.7 Passion and Decision to Start Business..............................................................................41
2.8 Innovative Idea and Decision to Start Business.................................................................50
2.9 Self-confidence and Decision to Start Business.................................................................55
2.10 Knowledge seeking as a mediator....................................................................................59
2.11 Research Framework........................................................................................................64
2.12 Chapter Summary.............................................................................................................71
CHAPTER THREE: RESEARCH METHODOLOGY...........................................................73
3.0 Introduction........................................................................................................................73
3.1 Research Methodology.......................................................................................................73
3.2 Research Design.................................................................................................................77
3.3 Population and Sample.......................................................................................................78
3.4 Instruments and Measurements..........................................................................................79
3.5 Validity and Reliability......................................................................................................80
3.6 Pre and Pilot Test...............................................................................................................80
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3.7 Data Collection Procedure.................................................................................................81
3.8 Survey Bias........................................................................................................................83
3.8.1 Test for Non-Response Bias........................................................................................83
3.8.2 Common Method Bias................................................................................................84
3.9 Data Analysis.....................................................................................................................84
3.9.1 Data Screening............................................................................................................85
3.9.2 Testing Multivariate Assumptions..............................................................................85
3.9.3 Multiple Regression....................................................................................................86
3.10 Chapter Summary.............................................................................................................87
CHAPTER FOUR: ANALYSIS AND FINDINGS.................................................................88
4.1 Introduction........................................................................................................................88
4.2 Data Collection Process and Survey Responses................................................................88
4.3 Survey Bias........................................................................................................................88
4.4 Data Cleaning.....................................................................................................................89
4.5 Descriptive Statistics..........................................................................................................90
4.5.1 Socio-demographic profile..........................................................................................90
4.5.2 Passion to start a new business....................................................................................94
4.5.3 Innovative Idea to start a new business.....................................................................100
4.5.4 Self Confidence to start a new business....................................................................106
4.5.5 Knowledge Seeking to start a new business.............................................................112
4.5.6 Decision to start a new business................................................................................117
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