Entrepreneurship: The Food Cloud Business Plan

ENTREPRENEURSHIP

EXECUTIVE SUMMARY
Entrepreneurship can be referred to a process where an individual creates a new
business plan or idea with an aim to bear the risk of the business along with enjoying the
rewards. The business idea revolves around the concept of Cloud Kitchen. The business is
basically a remote or a ghost restaurant which is a totally different concept from the
traditional restaurant. The business idea will require various kitchen tools and different
facilities that are required in order to prepare the meals. The businesses involved in cloud
kitchen don’t focus on the dining concept. Their focus is on online delivery of the food and
they have a specific target market based on the demographic and geographic factors. ”. The
business plan consists of the market analysis of the business. It also consists of the products
and services offered by the business. The report focuses on the USP and competitor analysis
along with operational plans. The report explains the threats and the ways to avoid them in
the business along with the sales strategies and the management team.

Contents
EXECUTIVE SUMMARY...................................................................................................................2
INTRODUCTION.................................................................................................................................4
BUSINESS DETAILS...........................................................................................................................4
LOCATION..........................................................................................................................................4
MARKET ANALYSIS..........................................................................................................................4
PRODUCT OR SERVICE DESCRIPTION..........................................................................................7
USP AND COMPETITOR ANALYSIS...............................................................................................7
OPERATIONS PLAN...........................................................................................................................8
RISK AND CONTINGENCY PLANS.................................................................................................9
SALES AND MARKETING STRATEGY...........................................................................................9
FINANCE AND FUNDING PLANS..................................................................................................11
MANAGEMENT TEAM....................................................................................................................11
CONCLUSION...................................................................................................................................12
REFERENCES....................................................................................................................................13

INTRODUCTION
Entrepreneurship can be referred to a process where an individual creates a new
business plan or idea with an aim to bear the risk of the business along with enjoying the
rewards. The primary difference between a normal business and entrepreneurship is that the
entrepreneurship is a business with a twist of innovation. An entrepreneur who sets up a
business is known to be a source of various new ideas, services and goods. An entrepreneur
plays a crucial role in growth of an economy with the help of the innovative skills in order to
generate new ideas to the market. An entrepreneur proves themself as successful while taking
the risks while creating the startup is normally rewarded with profits and various
opportunities with growth on the other hand when an entrepreneur fails to prevail and expand
its business in the market loses its significance. The study revolves around a business plan
that was planned amidst the Covid-19 after I was fired from a job where I was working since
10 years. The organization paid me a sum of £75000 which I decided to invest in an
entrepreneurship business. The business plan for my idea is explained in the study (Aparicio,
Audretsch and Urbano, 2021).
BUSINESS DETAILS
The business idea revolves around the concept of Cloud Kitchen. The business is
basically a remote or a ghost restaurant which is a totally different concept from the
traditional restaurant. The business idea will require various kitchen tools and different
facilities that are required in order to prepare the meals. The businesses involved in cloud
kitchen don’t focus on the dining concept. Their focus is on online delivery of the food and
they have a specific target market based on the demographic and geographic factors. The
name of the business will be “The Food Cloud”. The business will focus on the people
residing in London. Also, The Headquarters for the business will be London. The people will
be able to order food through the various food delivery portals along with the app of the
business. The business will focus on delivering healthy, hygienic and balanced diet to their
customers. The business of the cloud kitchen will entertain only the online orders and deliver
the food at the location (Audretsch and Moog, 2020).
LOCATION
As the business idea for “The Food Cloud” is based upon a cloud kitchen. The
business focuses on the geographic location of London Only. The business is established at
the address 224, Baker Street, London, UK. The business operates as a virtual kitchen and
focuses on the home delivery options which take place on the basis of online orders.
MARKET ANALYSIS