Entrepreneurship: Business Plan for Annie Foods Place

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Entrepreneurship

Executive summary
This pandemic has changed lives of many people regarding their business and jobs.
Entrepreneurship is the process of starting an enterprise from the scratch. The people who lost
their job amidst Covid - 19 have started their own business from the little amount of saving they
had. This report explains the business plan of one company which is started recently.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Business details ...........................................................................................................................4
Location.......................................................................................................................................5
Industry analysis..........................................................................................................................5
Product description......................................................................................................................7
Competitor analysis.....................................................................................................................7
Operation plan..............................................................................................................................8
Risk and contingency plan...........................................................................................................8
Sales and marketing strategy.......................................................................................................9
Finance and funding strategy.....................................................................................................10
Management Team.....................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journals....................................................................................................................12

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·INTRODUCTION
Entrepreneurship is the ability to develop, form and run a business enterprise. There is a
consideration of uncertainty coming in the way of entrepreneurship to help gaining a profit.It is
connected to land, labour and resources along with the capital to start an enterprise which will
generate a profit. The Covid – 19 pandemic has impacted the lives of people from all over the
world. It has influenced the business of people resulting in the loss of job (Anderson,
Wennberg, and McMullen, 2019). This high level of unemployment lead people to start their
own enterprise and become their own boss. Food industry is one such same industry which has
grown a lot over the duration of pandemic and the restriction coming with it. The materials and
resources are easily available in the market as well as the customers are always looking to try the
food from a different place. The company Annie foods place is new the market and this report
deals with the business idea behind this company.
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l弐Business details
All the businesses have been affected by the pandemic in one way or another. During these
tough times, the business development kept working by finding new ways among the restrictions
and adapting to new normal within the country. Annie food place is an example of a business
started amid Covid – 19. This company works in the food industry and specialises in home
cooked meals along with having a food delivery services (Wadhwani, and et.al., 2020). Annie
foods offers both online and offline services to its customers to make them order according to
their preferences. It also offers food products such as a British meal kits, diet combos, and a
wide range of products. Due to the effects of pandemic people are not ready to dine outside in
some restaurant and café. Annie foods has used this opportunity and added the delivery option in
the services they provide. It helps in reaching out to the customers who are busy with their work
from home and have no time to cook. This services helps the people stuck in restricted areas to
enjoy the food they are craving for.