Entrepreneurship: Business Plan for Ayka Meals in COVID-19

This business plan focuses on opening a restaurant named Ayka Meals that offers organic fruit plum juices and healthy immunity booster food in the pandemic situation of COVID-19. It includes location, sales and marketing strategy, finance and funding plans, and management team.

ENTREPRENEURSHIP

EXECUTIVE SUMMARY
Entrepreneurship defines as a process in which business enterprises take financial risk to
earn more profitable results. In this a person focuses on operating their business to generate more
profitable result in the pandemic situation of COVID 19. An individual worked over 10 years in
a local bank and because of pandemic this person loses their job. At this time that person focus
on securing their lifestyle and status and due to this they focus on becoming an entrepreneur
within food sector as a niche venture so that high profitable results are attained. Therefore they
need to focus on opening a restaurant name “ Ayka meals” in this they offer organic fruit plum
juices along with healthy immunity booster food and meals within the pizza and breads that is
also customized in nature. It means they prepare food as per customer demands that boost their
immunity power so that they sustain healthy like in pandemic situation. They also offer the
facility of takeaway and deliver food at people doorstep. As time of COVID 19 people diet and
immunity is highly essential to live healthy life. To operate this business £ 90000 is needed that
is arranged from by taking bank loan, saving that was done during job period. This amount is not
huge because an individual does not have much saving to invest and in COVID 19 it is highly
risky to operate with high amount. This report prepares a business plan that overcomes with the
challenge of COVID 19 so that more profitable results are attained. This pan involve location,
sales and marketing strategy, finance and finds plans, Location, USP, Product analysis,
management team etc.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
BUSINESS DETAILS.................................................................................................................................4
LOCATION................................................................................................................................................5
MARKET/INDUSTRY ANALYSIS...........................................................................................................5
PRODUCT/SERVICE DESCRIPTION......................................................................................................6
USP AND COMPETITOR ANALYSIS.....................................................................................................7
OPERATION PLAN...................................................................................................................................8
RISK AND CONTINGENCY PLAN.........................................................................................................9
SALES AND MARKETING STRATEGY.................................................................................................9
FINANCE AND FUNDING PLANS........................................................................................................10
MANAGEMENT TEAM..........................................................................................................................11
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Entrepreneurship is a type of activity to set business for generates profitable profits by
taking huge risk. The project demonstrate that an entrepreneur operate a business in food
industry as a niche venture to attract huge base of customers in the time of COVID 19 (Dias and
et. al., 2021). An individual get this opportunity when they lose their job due to pandemic at this
time a person thinks to open a food restaurant “Ayka Meals” where organic fruit plum juices
with healthy immunity booster food meals are offered to customers at their doorstep or takeaway
facility within market of London, UK. To operate this business £ 90000 is to be arranged from
saving and loan so that COVID challenge cannot impact lifestyle. This involves business plan
that includes various aspects such as product analysis, market analysis, competitors analysis,
USP, contingency plan, management plan etc. all these aspects are essential to focus because of
gaining profitable results.
BUSINESS DETAILS
The niche venture is operate in food industry with the name of “Ayka Foods” to offer
people healthy foods and drinks so that they easily fight with COVID 19 and it helps business to
attain high profitable results. This restaurant is open in London, UK 2021 to provide meals and
drinks to local area people of London so that they enhance profitable result for long term
sustainability. In these Ayka meals ensures that they offer quality products to customers by
maintaining hygiene and safety. In the situation of COVID 19 safety and hygiene is very crucial
to attain high customer attraction and revenues. Within Ayka meals they offer PIZZA, bread
sandwich with customized filling (Kirzner, 2015). These filling are full of those food items that
boost immunity power like lots of veggies, fruits, dry fruits, dark organic chocolate with flavor
cola-mint and pan-jeera. This is a specialty of this store that they offer unique filing sandwich to
customers that is also healthy and a type of immunity booster so that more profitable results are
enjoyed by firm in long term survival. Akya meals offers food products to customers via use of
take away facility and provide at their doorstep by order food on website. This business operates
with a amount of £ 90000 because in COVID 19 raised funds and invest huge amount in business
in quite risky so that it is sufficient to maintain lifestyle. The vision of Ayka meals is to generate
more profitable result by delivering quality meals and drinks to people with full hygiene and

safety measures. The core objective is to attain sales and profits within in 12 months and become
people prior choice in terms of foods and drinks.
LOCATION
Akya meals operate their business as a niche venture in which they target niche area for
generating profits and long term survival (Fındık-Coşkunçay and Coşkunçay, 2021). The
location of this venture is present in the Streatham Hill, London where number of people is
easily reached to restaurant so that more profitable results are to be attained. In the time of
pandemic attack junk food are presented as garbage because it lowers an individual immunity
power of person. London is a place where people love food along with highly diet conscious and
operate this business is high profitable for entrepreneur in their long term sustainability within
business industry.
MARKET/INDUSTRY ANALYSIS
Ayka Meals is a type of niche restaurant that is open for gaining profit and revenues by
attracting huge base of customers. In this they offer tasty, healthy and immunity booster foods to
their customers in a reasonable amount within Streatham Hill, London. In this location numerous
food businesses are to be operates who offer foods and services to the people for attaining
money. To gain high competition in market entrepreneur need to focus on differentiates their
product and services so that they attain more profitable results (Choudhary, Kumar and Kumar,
2021). In this they provide organic fruit plum juices with customized filling sandwich that
includes on those items that boost an individual person immunity power so that they fight with
COVID 19 easily without losing great taste of pizza, sandwich etc. to analyze the market basic
two factors are included such as:
 Market segmentation- It defines as a factor that bifurcate the market into small
homogenous group on the basis of demographic, geographic, behavioral framework. In
terms of Akya Meal manager segment the market into small group based on behavioral
and demographic nature. Therefore it is essential to understand customer needs and taste
related to drink and food so that huge base of customers is attracted towards it. It is
crucial to divide the market into smaller segment because it offers high growth along with
gaining competitive advantage within food industry. This helps in overcoming with the

challenge of COVID 19 that highly impact on business sales and profits. By using
digitalization Ayka meals segment people using demographic and behavioral nature so
that high profits would be attained.
 Market targeting- Subsequently segment the market, manager of Ayka meals need to
focus on target market for sustaining in market long period of time (Lechner and Pervaiz,
2021). In this group of potential customers are targeted on the basis of their education,
age, loyal towards brand, health conscious etc. so that products and services are to be sold
that helps in generating profitable result. In Streatham Hill, London there are large
number of people who visit to enjoy food and drinks and eliminate their carving of eat
tasty and healthy food. In this entrepreneur attracts people mainly on their lifestyle basis
as lifestyle of London people are based on health and hygiene along with getting tasty
foods. In Pandemic healthy food is highly crucial for an individual health along with
highly beneficial for business to sustain in market and generate more profitable result. As
they also attracts those people are conscious about their spending because Ayka meals
offer quality food and drink to customers that helps in gaining the high market position in
niche market.
PRODUCT/SERVICE DESCRIPTION
Ayka Meals produce a range of quality organic hygiene food and drink to the customers
of London, UK for maintaining lifestyle in the period of COVID 19. The product that firm offers
to their customers are organic fruit plum juices, customized filling sandwich that filling includes
dark chocolate with addition of paan-jeera, cola-mint flavor, dry fruits, fruits and veggies, plant
herbs all are good and beneficial supplement to a person health that is useful to boost immunity
power at the time of COVID 19 when health become an essential to sustain in pandemic
situation. These food and drink are to be developed by company that is a type of perishable
nature which means customer consumes it on a same day (BAMBANG and et.al, 2021). These
offerings are full of vitamin and protein that helps in strengthens an individual immunity power
so that they easily beat COVID 19. Within London restaurants are work to fulfill need and taste
of people as there people are foodie but also health conscious and to maintain both Ayka meals
offerings are best to connect people because they focus on people perception and taste. This
helps in gaining profitable results within marketplace. In this they offer services like provide

products at customer door and also a facility of takeaway where they order food via official
online account. In this they offer pizza and sandwich at every size i.e. small, medium, large
where people buy as per their own craving. They also offer half pizza and sandwich to customers
as per the customized topping with immunity booster supplements. In this foods are prepared
with the chefs who have effective knowledge regarding the food items and their benefits so that
provide information to customer related to benefit of products so that people order food as per
their craving and taste.
USP AND COMPETITOR ANALYSIS
USP analysis is a type of marketing strategy that is used to accent unique feature of
products and services that are marketed to customers. It elucidates differentiation of products
from the competitors within business industry. In Ayka meals entrepreneur sell food and drink to
people of London that are fresh and truly organic which is beneficial for enhancing immunity in
people body so that they fight with COVID 19. The USP of Ayka meals is their customized
sandwich filling and pizza topping that is highly healthy along with their quality service as they
deliver food to door of customers as per customization (von Briel and et.al, 2021). Therefore if
people need only half pizza they also get it with own personalized filling. This helps in attracting
more people in Streatham Hill, London. This helps entrepreneur to beat the challenge of COVID
19 and develops standard of living within community. It is not sold by any of competitor in
London within that market due to which they gain competitive advantage along with huge base
of customers.
To operate business in Streatham Hill, London it is crucial to recognize competitors that
are present within market so that firm will focus on attaining more profitable result in smaller
time period. Therefore entrepreneur of Ayka meals emphasis on examine strength and weakness
of competitors using competitor framework that discussed below:
Basis Competitors 1 (Hood
Streatham, restaurtant)
Competitor 2 (Station café)
Company specific It offer stylish, seasoned bar,
modern dishes based on
British culture, local bear by
Station café served English
dishes in Italian style that
provide dine in and take away

providing take away, dine in
and delivery service.
service.
Target customers The target customer who are
easily attract with fancy food
and comfy atmosphere.
They target people by offering
quality services and who loves
to spend their time with family
and friends.
Product specific on the basis
of pricing
They charge high price to
customers because of
following safety and hygiene
measure due to pandemic
(Pathak and Muralidharan,
2021).
They charge competitive
based price for their product
as they does not offer
uniqueness in their food.
Positioning They position they brand
using social media and attract
people with comfy atmosphere
and chilled vibes.
They position their brand by
promoting it on their official
business account and social
media where number of
people are spend their lots of
time.
By recognizing rival nature Ayka meals focus on their own strength and weakness so that
they focus on removing weakness and emphasis on attracting large base of customers to gain
profit and revenues.
Strength
 The strength of Ayka meals is that they offer customized filling and topping which is
highly organic and healthy for Sandwich and pizza that attracts high customer base
because no competitor offer such type of offerings.
 They offer pizza and sandwich as per need like if they need half they get it. This attracts
people attraction along with their safety and hygiene food delivery facility.
Weaknesses

 The major weakness that Ayka Meals face is low operation cost due to which they face
challenge in maintaining service quality at COVID 19 time (Hisrich, Peters and
Shepherd, 2017).
OPERATION PLAN
It defines as a detail plan that represents the way of various departments to reach targets
appropriately. This demonstrates day to day operation which is needed to run a business for
attaining profitable results. Ayka meals entrepreneur showcase operation plan by presenting the
delivering or transportation of foods and drinks to customers so that company core objective is to
be accomplished in successful manner.
Ayka meals supply their food and drinks to the people of London with the help of
Ubereats and deliveroo.com in which they follow proper hygiene and safety measures so that
customer gets the food perfectly and satisfies all needs of people related to food and their
delivering option. To offer food company need to focus on use of sanitizer, clean and hygiene
food items etc. to remove the mistakes entrepreneur need to implement total quality management
technique where quality of products are to be maintained properly.
RISK AND CONTINGENCY PLAN
Risk and contingency plan represent the result over expected plan. It is highly used to
manage risk that contains terrible effect on business enterprise. In case of Ayka meals
entrepreneur need to plan the strategic goal for gaining proficient results and if these goals are
not gain on time frame that they decide to set a zone for fulfilling sales and financial objectives
(Prah, and Sibiri, 2020). In this Ayka meals are too affected by 10% that create risk in the time of
COVID 19. To overcome with this issue entrepreneur of restaurant emphasis on take some
precautions under the risk and contingency plan that are discussed below:
 In case of Ayka meals if food sales are deduct by 10% than manager emphasis more of
promoting products and recognizing the trend within market to deliver more qualitative
services to customers so that they are attracted towards gaining profits. It is essential to
enhance sales within a 6 months tenure.

 In this entrepreneur also face an issue of shortage of money so that they mitigate this risk
firm need to project cash flow so that liquidity is to be maintained properly.
SALES AND MARKETING STRATEGY
For Ayka meals entrepreneur, sales and marketing strategy is very prominent to gain
profitable result in market industry. The sales strategy of food restaurant is the continuous flow
of people is maintained where firm offer convenient location and doorstep service to customers
so that they retain with company more period of time. The sales strategy results are shown when
potential customers are become regular customers for longer time period (Thukral and Ratten,
2021). Within this enterprise, entrepreneur focus on customer centric service where restaurant
indulge in offering quality services to customers by providing product on time and solving
regular issues so that more customers are retained with Ayka meals. To forecast the outcome
within sales, entrepreneur implement key performance indicator where they compare excepted
sales with real sales so that if any issue would be raise corrective actions are to be taken.
Marketing strategy of Ayka meals defines marketing elements that helps in gaining
profits and attracting customers. Therefore, the restaurant targets the market on basis of
demographic and behavioral basis of customers of Streatham Hill, London so that more
customers are attracted towards it. As they provide quality service to customers at reasonable
cost so that price sensitive people also enjoy products and retain for longer time with company.
In terms of promotional strategy Ayka meals use local media, social media where people are
active so that high sales are done. In terms of pricing strategy they focus on penetrate pricing
strategy for their products so that huge people are attracted with this and firm will gain high
profitable results within niche market and overcome the challenge of COVID 19.
FINANCE AND FUNDING PLANS
For Ayka meals the finance and funding plan demonstrate that they collect money from
banks and take support from government party. Therefore in UK government highly supports
entrepreneur to start their own business for growth of nation and GDP. As the food restaurant
offers food and drinks to customers using quality service and for this they need a capital to
sustain in market. To gain capital they take the help of bank and government institution along

with own saving (Bhattacharyya, 2020). Further they highly focus on maintain budget so that
spending are done appropriate without any wastage.
Particular First year Second year Third year
Implementing
technology cost
20000 - -
Promotional event 10000 10000 6000
Advertisement
expense
5000 3000 5800
Catalogues 4000 4000 3000
Training charges 5000 5000 8500
Total Cost 44000 22000 23300
MANAGEMENT TEAM
In Ayka meals there is need of less management tram because it is a type of niche venture
as they have limited capital to invest in hiring huge management team. In this they have a staff of
five members that are enough to perform all the activities within food restaurant. In starting they
earn less profit because they have not income source due to which management team cannot
focus on investing more amount within presented opportunity as they highly focus on handle
present activity so that more profitable result are attained on time. The management team focus
on encouraging employees so that they perform their task proficiently and satisfied with working
that helps in gaining huge customer attraction (Yang and Han, 2021). In this management team
also handle customer issues and problems related to service and product so that it could be
resolved effectively that enhance market position.
CONCLUSION
From the above report it is to be concluded that entrepreneurship is highly trendy in UK
as it develops creativity and innovation in the business field so that high profitable results are

enjoyed by firm. In this preparing business plan is crucial to enjoy fruitful outcomes. Therefore
for entrepreneur, business plan is useful because it provide the criteria for attracting customers so
that large base of customers is to be retained with the firm. This report helps in understanding
several aspects of business plan so that it is completed properly and effectively that gives
proficient results. In this market strategy, businesses details, locations, management team are to
be included that are managed properly so that effective position in market is built.

REFERENCES
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