Entrepreneurship: Motivations and Characteristics of Walt Disney
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This report explores the motivations and characteristics of Walt Disney as an entrepreneur. It discusses his passion, risk-taking, and never give up attitude that contributed to his success. The report also highlights his creation of Disneyland and his impact on the animation industry.
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Table of Contents INTRODUCTION...........................................................................................................................1 Evaluation of entrepreneurial motivations.................................................................................1 Characteristics of Entrepreneurship............................................................................................3 Findings............................................................................................................................................4 Covered in ppt.............................................................................................................................4 CONCLUSION................................................................................................................................4 REFERENCES................................................................................................................................5
INTRODUCTION Entrepreneurship is defined as creation or removal of values. It is a process of scheming, initiating and running of new business enterprise. It is also defined as willingness and capacity to develop, arrange and controls a endeavour by taking risks, and have a aim of achieve profit. It is a process in which an individual or team members evaluate opportunity for business and acquires all necessary resources(Achtenhagen, 2017). It is a ability to create or innovate new product or services with aim to welfare of society and for profitability of firm. It is an act of being an owner, leader, entrepreneur or manager of business operation who take risk and initiative and also attempts to make profits. In this report, it contains information about Walt Disney (Walt Elias Disney), famous pioneer ofAmerican television and motion picture showman and producer of animated cartoon films. He was also creator of cartoon characters like Donald Duck and Mickey Mouse. Below is discussion about Walt Disney as entrepreneurial motivations and characteristics of him. Evaluation of entrepreneurial motivations Walt Elias Disney, was an American, animator, writer, entrepreneur, film producer and voiceactor.HewasdiscovererofAmericananimationindustryandestablishedvarious developments in cartoon production. As producer of films, he holds record for 22 Oscars awards from 59 nominations(Richter and et. al., 2017). He born in 1901 in Chicago, having interest in drawing from childhood. In addition, he took classes related to art as boy and work at age of 18 as commercial illustrator. He set up Disney Brothers Studio with his brother Roy in early 1920's. He developed character of Mickey Mouse in 1928 this leads to his first popular success along with he also provided voice for creation in early years(Meyer, Neck and Meeks, 2017). As when studio started growing, Disney become introducing harmonise sounds, more adventurous, feature length cartoons and also technical development in cameras. In 1955, he expanded his ideas by openingamusementparkasDisneylandinAnaheim,California.Hewasheavysmoker throughout his life so by this habit he died by lung cancer in December 1966. He was self deprecating, shy and insecure man in private but acquire a warm public personality(Anggadwita and et. al.,2017). Instead of give direct approval to staff, Disney provide high performing employee financial bonuses and also recommend certain individual that his praise would be passed on. In addition, he was motivated as he wants to fulfilled all higher level needs like 1
esteem, recognition and self actualization. Disney also hired a team of animators and artists and Mickey Mouse films which rolled out the studio. He continued to grab latest technologies, adopting new medium of technicolor for had good quality of sound. When Disney Studio flourished by depression griped in country(Azoulay and et. al.,2020). So by this Disney was planning something bigger with movies of cartoon with music and in full colour. Entrepreneurial Motivation is basically defined as a process which activatesinner strength or motivation within an entrepreneur to achieve a particular objective. There are few entrepreneurial motivation in relation to Walt Disney.Passionate,when a person having enthusiasm in themselves, it motivates them to find better solutions to make work innovative and creative which results in successful for enterprise. In context of Walt Disney, he believes in himself and in his dreams this leads to convince others to have trust in him(Malecki,2018). When his family give up from him he lonely travelled to various producers for showing his raw footage and convinced them for financing his film. He had passion in himself to achieve objectives for maximisation profit(Baier-Fuentes and et. al., 2019). He had long term vision as he innovate Disneyland which now becomes international destination for people.Inspiring, innovative and focus,when a person have these quality this shows effect on his character, development and behaviour which comes from external environment. In key to Walt Disney's he had leadership quality of story teller(Liang, Wang and Lazear, 2018). He tell their employees to work on something and also to inspire them. He was go in deep while he told story about something which makes alive for them. He inspires his workers by making them part of their story and they also provide in return to him. He innovate different characters, voice and movements for new story. Walt have unique characteristics to hire people who are talented and have focus their attention to achieve common goal. In addition, he was not give quick compliment to anyone but he was always clear about his expectations and visualisation. Financial Background,finance is resource which is scarce which leads to motivate and inspire person to become entrepreneur. In terms of respective entrepreneur, he failed many times so his financial conditions become bad and leads to down their business in economy(Bruton, Zahra and Cai, 2018). He laboured for about 7 years to implement the plan of Disney land. He worked in many jobs for getting fund for his passion. He had motivation in him he get money from producers by lonely go to them for producing his film. This leads to self motivated and development of business.Commitment,when an entrepreneur having commitment towards goals 2
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this leads to achieve success. Mangers are motivated by developing emotional attachment and inspiration towards objectives. By context of Walt, he have lot risk in his career. Many times future of Disney company hung on when there is situation of failure. He had commitment on his job and he always dreams to have success in his projects(Kuratko and Morris, 2018). Characteristics of Entrepreneurship Walt Disney or Walter Elias Disney is always alive in hearts with his creation of thousands of cartoon characters such as Mickey Mouse, Donald Duck and so on. These characters made childhood most enjoyable ever(Hardy and Maguire, 2017). His famous Disneyland is dream place for every person all over world. In addition he is also known by his best leadership quality which brings his imagination into reality. Some of his entrepreneurial characteristics are briefly discussed.Relation Oriented,a leader or manager is remembered and loved when he becomes fortunate in developing a considerable impact on his team members. Walt Disney had good relationship with his staff member as he always took care of their needs and desires. He always interact with their employees by knowing their names and tried best of himself for making them commitment to work(Cooper and Folta, 2017).Risk Taker,in terms of Walt, he had high tolerance to take risk. He was never afraid of opening new doors, trying new things and moving forward. He almost take chance of his Disneyland venture. He and his fellow members don't know about they are going to lose their company or not. In 1995, when Disneyland was opened is still considered as biggest gamble in history of business.Constant Improvement,this characteristic in entrepreneur leads to success in business. Walt Disney had thinking capacity of always finding improvement when something is went wrong. When his shows or serials are producing, he always checked them himself as something is missing or not getting good. When Disneyland is opened, he used to check every ride and all operation tools that they are working right or not, how to improve. He never left his task because he always determined to make work in effective manner.Dreams achiever,when a person have passionate about his success for dreams, they always do their best to achieve their targets. Walt Disney was creative and passionate about his work which is related to art(Cooper, 2017). He want to be best and greatest animator all time. But he thought that his ideas never work because no one wants to waste their time by watching these animation which are meaningless. But he always believed in himself and overcome all hurdles which leads to success for company.Never give up attitude,as many leaders faces disappointment and failures this leads to down in morale of them. But Walt 3
Disney was never afraid of failure as he also faced many problems. He believed as from every failure tasks there is new idea of learning and have experience which make him stronger from past. When he start his first studio it leads to decrease in profit but he never loose hopes. In his life there was a situation that he lost almost in his life but he didn't stop to move ahead(Dup and et. al., 2019).Convincing Power,a manager or leader have power to convince to sell their knowledge to customers, employees or investors. In terms of Walt Disney he had amazing power for making people convinced. He was always ready to give hiswords like magic and put to people which genuinely interested in listening his innovative ideas(Parker, 2018). Findings Covered in ppt CONCLUSION From above report which is on Entrepreneurship has covered many topics which have to summarisebyprovidingaproperknowledgeaboutentrepreneurialmotivationandalso highlights main characteristics of entrepreneur as Walt Disney who was founder of animated movies and famous adventurous park Disneyland. He was successful entrepreneur having characteristics like passionate, risk tasking, never give up attitude, optimistic and so on. Walt's experience and background plays vital in his overall journey of this entrepreneurship. At last, this report is covered fact findings which are about entrepreneur. 4
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