This report discusses the feasibility study for a new venture concept, competitive and STP analysis, proposed business model, marketing strategies, planning tools, financial techniques, and decision-making models used to mitigate risk factors.
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ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 2. Feasibility study for new venture concept...............................................................................3 3. Competitive and STP analysis to critical explore the opportunity gap in marketplace...........5 4. Discussion for prposed business model in which it will work effectively and takes place.....6 5. The marketing strategies of The Gifting Tree to find success.................................................8 6. Planning tools, financial techniques and decision-making models used to mitigate the risk factors...........................................................................................................................................9 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Business plan refers to the road map which drives the business towards the positive directions and makes it easier to identify the future outcomes for better growth opportunities. Also, the time which is spent in planning business with accuracy forms the business with up to date information and investment that pays off big dividend in long terms. The purpose of this is to carry out the study for new business start up i.e. Customized Gift and reflect the view on the entrepreneur are engines of innovation and creativity. Further, it will evaluate the STP analysis for conducting the opportunity gaps in the marketplace. It would discuss the Osterwalder's business model canvas and Porter' value chain which will evaluate the business model on how new venture will work effectively. Apart from this the business and marketing strategies will be discussed that must be followed by entrepreneur for better growth aspect in future and making the corrections which is made by entrepreneur. By the end of report it would analyse the financial techniques, decision-making model and planning tools should be considered for effective terms in mitigating risk factors. MAIN BODY 2. Feasibility study for new venture concept The purpose of conducting feasibility study is to analyse assessment of practicality for proposed plan and project. Also, this study evaluates the viability of project for determine whether project or venture which is likely to succeed (Hills and Morris, 2018). For conducting this feasibility study there are some useful frameworks that will used for the business. For the start-up ofThe Gifting Tree, SWOT and PESTLE analysis will be used. SWOT analysis - Strengths The strengths are the major concern for the business to enhance the efficiency of work, so thebetter planning and financial sources will be the major strengths for business. These strengths would be the key sources by which business can make to achieve the aim and objectives. Weakness Having lack of market research as well as lack of skilled working employees could develop the weaker aspect for business productivity of work and reflect in negative manner. Opportunities
The new technological advancements would be the best opportunity for customized gifts venture which would reflect in form of developing better plans and ideas for future. Threats The major threat impact ca be provided by competitor in markets and similarly the change in behaviour of consumer related to purchase will immensely impact and drive to the de growth in market share. PESTLE analysis – political factor - All of sudden change connected to trade policy, political stability and some other terms can reflect disadvantage forThe Gifting Tree.In order with same increasing amount of stress which drive entrepreneur aid for strategic preparation that is necessary. Economic factor - This factor will be beneficial for new venture which allow the organization to enhance its productivity as well as profitability by taking chance in provision of service to customers. Thus, entity can make profits by generating revenue by availing facility for potential customers who make interest in buying customized gifts products like cards, gifts, mugs, watches etc. Social factor - By going through the demand of customers as well as trends of market will be social factors, it will positively impact onThe Gifting Tree.On the same note company will manufacture customized gifting products according to people choice which will fulfil their needs. Technological factor - The technological progress impact over productivity and management performance of organization. It is to drive the attention to the digital marketing technologies which would be supportive to get the target audience attention (Issaand et.al., 2018). The use of social media will be highly effective to gain the customers interest and provide them information regarding to offerings in which it generates the valuable image in new market. Legal factor - the several changes in business operations, marketing and consumer safety are legal terms which may drive negative impact on the performance and practices of entrepreneur. The work pressure
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canbeincreasedandchangetheirattentiontowardspossiblechangesforsustainingin marketplace after launch of new product. Environmental factor - Governmental bodies and customers are concerned with sustainable environment or it can be said that sustainability impact new venture positively. Thus, positive effect on the gifting tree and entrepreneur incline with unique services such as customized gifts items in market by developing valuable position in consumer mind. 3. Competitive and STP analysis to critical explore the opportunity gap in marketplace The competitive analysis refers to process of managing the strategic study or research by which the major factors can be determined and information can be collected. By following to the same procedure it will be easy to execute about competitors who can provide destructive factors. Porter's five force - Bargaining power of customers - The bargain power of people is low due to lack of convenience of customized gift products in such market as well as it increases their level of satisfaction. Bargaining power of suppliers - This power of supplier will be low as being new venture it will enable to develop the trustable relations with suppliers and work to build the relations more effective. They may provide contribution in achieving the target goals of entity. Threat of substitute product - The threat of substitute product will be in lower terms as such the service of customized gifts is relevantly low in such markets andThe Gifting Treehas chance to increase their sales by moving further with provision of range of services. Threat of new entrant - In current situation threat of new entrant is in lower terms due to the business is taking place in the specific extent of providing service, but in moving to the future aspects threat may arise which should be considered by organization in order to maintain the valuable image. It will provide positive impact on the new venture as well as for entrepreneur to grab existing and further success chances (Chung and et.al., 2021). Competition among existing companies -
The competition in the market of gift segments is high as such there are other vendors who are supplying the gift items, the high competition in the specific sector will provide negative for company as new start up business in form of increasing work pressure upon management and candidate to add more value which help to gain benefits. STP analysis - Segmentation - The gifting tree venture as well as management accept the demographic and behavioural segmentation plan of action in which it describes about the target audience. The segmentation is necessary for considering the aspects like income, age, interest, gender etc. of target audience with the brief description of product knowledge to them and enhance their interest in spending patterns. Targeting - The main aim of conducting this is to target the right audience, organization will make initiative to apply undifferentiatedtactic. This plan of action will help to target the people who are millennials. By targeting the right audience business will run effectively and grow rapidly in order to start selling products which drives their attention and reflect towards their reason for buying rather than making change in buying other facilities which falls under the same. Positioning - In this step, organization may take approach to set valuable brand image for target audience in order to fill gap and gain benefits (Daněček, 2018). The social media platforms will be adequate for this in promoting mission and vision of venture i.e. to fulfil the needs of customers and enhance their level of satisfaction. 4. Discussion for proposed business model in which it will work effectively and takes place In elaborating to the Osterwalder's business model canvas, it is the strategic management model that support entrepreneur to design, define and execute business models. Those business models are described in the book known by business model generations. Thus, for customized gifting business this model will be appropriate for providing new business ideas. Customer segments :The most appropriate audience for theCustomized giftswould be specially millennials under-age of 35, as they are likely to personalize the gifts compared to other customers.
Value propositions :the business will work at providing the better offerings for people who used make purchase of customized gift products. This will be effective for people who love to shop and have interest in this kind of products (Geissdoerfer and et.al., 2018). The customization is new trend which would efficiently work for gaining the people interaction towards the services being provided. Revenue stream :in discussing to this some of various sources such as advertisement and social media platforms work as revenue stream for business. These streams build customer interaction towards product and allow them to spend wisely. Apart for this physical store will provide the facility at the prime locations of UK. Channels :These are essential source for conveying the message and useful information for promoting the products and service being offered by business. Different sources will be used forenhancing the communications with several people to get the positive outcomes for business to run smoothly. Customer relations :the main aim will be provided to this factor for maintaining the relations with customers in effective ways and taking feedback on regular basis to improve the quality of service and develop the better image for business. Key resource :for the following business resources will considered as the items will required for business purpose which includes all the craft items, decorative materials and other customization products. Keypartner:themainkeypartnersforbusinessincludessuppliers,employee, manufactures and supervisor (Delafenestre, 2019). The supervisor will be looking at working of employees and guide them in appropriate ways for getting the competitive advantage. Key activity :The activities will be considered by business to enhance the service and product quality and managing the operations effectively. The major aim will be to get customers trust by assessing market campaigns. Cost structure :the cost will cover all the business expenses that includes fixed cost and other cost expenses for raw materials. By following to the Porter's value chain model, it is the study of primary and secondary that should be considered by business for handling day to day business operations. In order with same following to the framework business can easily carry out the innovative ideas and critical
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thinking aspects for success. ForCustomized gifts,business performance can be improved through determining the core areasof business (Schmuck, 2021). In similar way, following the appropriate strategies will be beneficial for business to grow its market share in competitive industry. 5. The marketing strategies ofThe Gifting Treeto find success There are the 4p's of marketing mix which will helpThe Gifting Treeto know about the market place and helps them to inform about the product publicly. Product-It refers to the goods that a company can offer to customers, which will fulfils the customer demands (Putulowski, Ardito and Crosby, 2021).The Gifting Treewill help customers to gift customize things like, handmade cards, customize printed T-shirts, customize coffee mugs, customize watches, funky personalized character, custom song plaque and personalized bottle with names etc. Price-The pricing of a new product plays a major role in the business marketing.The Gifting Tree'sprice will be low and affordable for the customers. For the first purchasing their will be a certain discount to the customers to attract their attention towards this product. T Place-The place forThe Gifting Treeare choosing the centre of countrywhich helps them to attract more customer towards their product.The Gifting Treewill have the online presencealso, which helps customers to buy the product easily. They will have their product's page on social media, though they can find the better customized gift for themselves.Promotion-Promotion helps entrepreneurs to make their product publicly and to know the customers about the new products.The Gifting Treewill make their online page with thehelpsocialmedia.Theywillpromotetheirbusinessthroughadvertisingin newspapers and hoardings (Rajath and Santhoshkumar, 2020.) There are two common mistakes that first-time entrepreneurs make. 1.Impatience-Many entrepreneurs does not have an enough patience level, they want their business's outcome in a short period. Which make them to do the mistake, entrepreneurs should have patience to wait for a success which will come on the fixed time.2.Hiringfriends-Someentrepreneursstartstheirbusinesswiththefriendsasa partnership. An entrepreneurshould be careful about the hiring process which means friends or anyone else the job refers on the basis of the skills and qualifications.
There are few strategies used for growth, consolidation and underperformance. Market penetration-The main motive of this strategy helps to increase the sales of the previous products in a previous market rates to increase up the shares of the market. This strategy helps marketer to left away the competitor to ensure the customers will buy the previous products frequently. Productdevelopment-Itsobjectivetolaunchingthenewproductsinexisting marketplace. This used to increase the customers to complete and increase the marketer's turnover. Diversification-It is a riskier strategy, which involves the new marketing process by the company of the new product which they are going to launch. It include the selling and purchase both to make an effective marketing strategy. 6. Planning tools, financial techniques and decision-making models used to mitigate the risk factors Inplaning tools, the plan for risk management must be adequate for business concern to acquirethedataforuncertaintiessourceswhichcannegativelyimpactonthebusiness operations. The knowledge further can be improved through acquiring information sources being attentive about competitors. The risk aspects always drives and result negative outcomes, it is essential for business to prioritize risk causes and threats to improve the quality of service as well as productivity (Kaya, Çolak and Terzi, 2018). This can be done by following the effective planning tool i.e. risk management by which business can formulate the quality of output with customization of giftsto the respective customers. The leading concern in this for business is to analyse the risk factors that would be significant for maintaining the stability and positioning in market. Whereas, decreasing risk factors are supportive in improving the ability of business by which business become more productive with increase in market share. By concerning to thefinancial techniquesit would be very effective for business to reduce risk outcomes and make the business stable with same. The financial techniques will make easier for business to minimize the complexity. For the following business insurance will be used as financial tool for assistance and decreasing the outcomes of loss such as damage to product or store. In such situations, compensation should be provided and so on business can easily run their operations smoothly. In discussing to thedecision-making model,the most appropriate model for this would be creative decision-making. It is the framework for clear thinking and developing creative ideas
forThe Gifting Treealso, it can be said that it is ability of determining all the visual aspects and providing solutions to problem in such innovative ways. Further, better options can be launched by offeringthe unique ways that will be suitable for business to provide enhancedquality o f service. There are several steps in decision-making model which will cover all the areas. Problem identification - In this stage, it covers the identification of issues being caused by negative impacts, similarly the monitoring will be implemented on regular basis. In problem solving the effective strategies will be used for gaining the increased outcome. Immersion - This stage is relevant with decision maker in which gathering of information is conducted (Siksnelyte and et.al., 2018). By the collected information it will provide better understanding about the major situation and rendering the efficacious methods to execute the profitable aspects. Incubation - In this step the process starts with analysing and thinking for mitigating the risk factors in adequate ways. All other information for external aspects will help to gain the competitive advantage. Illumination - The decision maker establish the appropriate solution for solving issues and simplifies the service and productivity as such for new venture in particular industry. Verification stage - The verification stage direct aligned with implementation in which results formed by decision maker are concerned. Similarly, the decisions are formed in terms of decreasing the destructive impact which is determined thatThe Gifting Treemay face. Although, the decision-making model is effective for assessing and mitigating risk which forms limitation for business operations. By following the useful ideas and strategies it will reflectpositivelyinimplementingtheeffectivechangeforfuturesuccessoutcomesfor organization (Wang and et.al., 2018).
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CONCLUSION From the above text, it had been executed the feasibility of study for new venture in which it describes the SWOT and PESTLE analysis as framework to discuss the external and internal factors. For The Gifting Tree it will provide the ability to introduce the effectual step relevant industry with the help of different approaches. Similarly, it shows that those approaches enablestogeneratethebetteradvantagesfortheconcernedsector.Apartfromthisfor competitive analysis Porter's five force model is been used to carry out the various aspects related to business research. Also, STP analysishas been taken into practice as support for segmenting target audience for business and reinforced plan for driving their attention and trust towards service being provided. Moreover, it discuss about the Osterwalder' business model and Porter's value chain, by concerning to these it has been summarized that such both models work effectively for business in enhancing the quality and service for measures in supplying the better favourable outcomes by developing the better quality of service to audience. At the end of report it evaluates the financial techniques, planning tool and decision-making model which shows the importance in business to determine the challenges. REFERENCES Books and journals
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