Entrepreneurship Business Plan - Assignment

Added on - 03 Dec 2019

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Entrepreneurship Business Plan:Elegant Fashion & Accessories
TABLE OF CONTENTSPart 1: Executive summary...................................................................................................................1Business mission..........................................................................................................................1Location.......................................................................................................................................1Description of Products...............................................................................................................2External Analysis.........................................................................................................................3Target customers..........................................................................................................................4Competition.................................................................................................................................5SWOT analysis............................................................................................................................5Objectives....................................................................................................................................6Key action plan for next 12 months.............................................................................................6Management team........................................................................................................................6Part 2: Financial plan............................................................................................................................6Financial requirements & forecasts.............................................................................................7Financial needs............................................................................................................................7Reference..............................................................................................................................................9Appendix............................................................................................................................................10
INDEX OF TABLESTable 1: Sales forecast...................................................................................................................13Table 2: Income statements...........................................................................................................13Table 3: Cash Flow statements......................................................................................................13ILLUSTRATION INDEXIllustration 1: Location of store........................................................................................................5Illustration 2: Products of new business.........................................................................................6
PART 1: EXECUTIVE SUMMARYElegant Fashion & Accessories is a new organization which is dealing in wide range offashion accessories from a shopping centre in Birmingham. This business is offering a widerange of elegant fashion accessories and other antic and traditional gift items or jewellery to bothmale and female consumers, who are between the age group of 15 to 35 years. In order to attractyoung age customers, business entity will offer wide range of custom and antic jewellery as wellas other decorative products that would increase overall revenue and income of organization. Forattainment of different business objectives, owner of the business are raising funds from bothinternal and external sources.Business missionThe primary objective of the owner of Elegant Fashion & Accessories is to provide avariety of fashion accessories with unique design to both male and female consumes within goodprice (Hiduke and Ryan, 2013). In addition to that, owner also develops various strategies foracquisition of traditional jewel products from all over the world so the consumers will be able tomake their appearance more attractive.ObjectiveTo provide best fashion accessories to both male and female consumers.To offer a variety of antic or custom jewellery and other fashion supplements.To increase profitability by attracting large number of people who are living in London.LocationAs per the requirement of business, Bullring Shopping Centre has been selected foropening an outlet of business. This place is located in central part of Birmingham so as the ownerwill be able to assess good response from the consumers. Furthermore, there are various othershopping destinations situated near this place, where top brands in clothing industry aremanaging different business operation. It supports the company for ensuring quick access fromconsumers.1
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