INTRODUCTION
Entrepreneurship is a business idea that is based on innovation and creativity i.e. presenting
something unique and commendable before the general public (Antikainen and Valkokari, 2016).
In the present report, first a business idea will be proposed using he business canvas model and
then the feasible business plan study would be undertaken so that funding can be generated of the
idea thus presented.
EFFECTIVE DECISIONS
Proposed Business Idea
The proposed entrepreneurship idea that has been developed inclines more towards the
social entrepreneurship where the idea is to develop a comprehensive network throughput the
city through which the new books, used books or even donated books would be collected from
the residents and then they will be distributed to the other residents at a comparatively lower cost
through a mobile van system (Toro-Jarrín, Ponce-Jaramillo and Güemes-Castorena, 2016). There
would be a number of vans operating throughout the city and all will be connected to a single
network so that the mobile van delivery of books can take place at any time. The business canvas
model can be used to discuss every aspect of the proposed business idea more clearly:
Key Partners Key Activities Value Proposition Customer Rela-
tionships
Customer Seg-
ments
The key partners
in this proposed
business idea
would be the stu-
dents who are
willing to sell
their books, the
universities and
colleges who can
donate them, the
readers who are
also willing to
sell their already
read books or
even bookstore
owners who can
liaise with the in-
tended business
idea and increase
The key activity
that is involved in
the proposed
business idea is
of collecting the
books from
whomsoever in-
tends to sell it or
donate it and then
sell these books
at a lower or fea-
sible rate to the
other parts of the
public who intend
to buy it by uti-
lizing van i.e. it
would basically
be a bookstore on
wheels.
The major value
proposition behind
this idea of
entrepreneurship is
that it will increase
the interest
towards reading
and children can
begin from an
early age (Hruska
and Maresova,
2019). It will also
assist in increasing
education amongst
the poorer section
to which donated
textbooks will be
sold for free.
Therefore, this
Excellent cus-
tomer relation-
ships can be es-
tablished by mak-
ing a wide collec-
tion of books
available to them
on the doorsteps
and the complete
collection of
Harry Potter
would always be
available in the
mobile vans so
that children can
be immediately
attracted.
There is no
specifically
targeted customer
segment as anyone
who is interested
in the book
collection can buy
the books from the
mobile van but the
psychographic
customer
segmentation
technique would
be used (Daou and
et.al., 2020). The
aim is to make
people realize the
importance of
reading and hence
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Entrepreneurship: Knowledge on Wheels

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