Entrepreneurship Case Study - Business Solutions Consulting and Blueprint Business Planning Pty Ltd

This report compares the business plans of two start-up business organisations namely Business Solutions Consulting and Blueprint Business planning Pty Ltd. Their potential market and operational backgrounds have been compared in this report with appropriate evidence and justification. The planned marketing strategies of these two are compared concerning their operational market. Additionally, business operation and authenticities of these companies have also been compared. At the last and final section of this report, the financial plans of these businesses have been compared and analysed with appropriate shreds of evidence and justifications.

Running head: ENTREPRENEURSHIP CASE STUDY
Entrepreneurship Case Study
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Executive Summary
The following paper is focused on the business plans of two start-up business organisations
namely Business Solutions Consulting and Blueprint Business planning Pty Ltd. Business
Solutions Consulting is a US-based start-up company, and on the other hand Blueprint
Business planning Pty Ltd is an Australia based start-up company. Their potential market and
operational backgrounds have been compared in this report with appropriate evidence and
justification. In this report, their planned marketing strategies of these two are compared
concerning their operational market. Additionally, business operation and authenticities of
these companies have also been compared. At the last and final section of this report, the
financial plans of these businesses have been compared and analysed with appropriate shreds
of evidence and justifications. In conclusive part the outcomes of this comparison have been
discussed by summarising the whole content.

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Table of content
Introduction:...............................................................................................................................3
Discussion:.................................................................................................................................4
Background............................................................................................................................4
Marketing...............................................................................................................................5
Operation................................................................................................................................7
Financial Projection...............................................................................................................9
Conclusion:..............................................................................................................................11
References:...............................................................................................................................13

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Introduction:
Business planning is the most essential and initial part of any business irrespective of
their size, scope, market position and other determinants. At the initial stage of the business,
every organisation has to analyse their market environment, their capabilities, potential
competitors and consumer behaviour (Palia, 2014).). By this research, a business organisation
can plan their investment, market operation, organisational operation and other factions along
with financial estimation. Therefore, a business plan can be defined as a group of activities,
estimations and planning that can help to identify the most profitable approach for a
particular operational market (Brace, 2018).
This context is focused on the business plans of two start-up business organisations
namely Business Solutions Consulting and Blueprint Business planning Pty Ltd. Business
Solutions Consulting is a US-based start-up company, and on the other hand Blueprint
Business planning Pty Ltd is an Australia based start-up company. In this report, both of
these companies' potential market and operational backgrounds have been compared with
appropriate evidence and justification. The planned marketing strategies of these two are
compared concerning their operational market. The licensing, business operation and
authenticities of these companies have also been compared. Finally, the financial plans of
these businesses have been compared and analysed with appropriate shreds of evidence and
justifications.
The purpose of this report is to understand and identify the differences between two
business plan depending on their internal and external environments and potential
opportunities. Every section of the business plans of these to start-up companies have been
compared to identify most appropriate approach, practice and technique to develop a
successful business plan.

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Discussion:
Background
The business operation and marketing plan of any business depends on its operational
history, mission, vision, goals, and objectives. These five parts of the business organisation
define the company’s background and overall motive in the business. In this current context,
both Business Solutions Consulting and Blueprint Business planning Pty Ltd are operating in
the same segment of business operation dealing with clients for advising them about their
business plan (Cotton & Falvey, (2012). Both of these companies have similar business aims
and intentions. The main goal of Blueprint Business Planning Pty Ltd is to establish a small
proprietary limited company and be specialised in management and consulting for start-up
businesses of regional and national level industries. Similarly, Business Solution Consultancy
intends to operate the market as a business consultancy firm.
The BBP company is starting their business in Sydney and other cities within the state
of New South Wales, Australia. On the other hand, the company BSC is starting up their
majority of the business in US. There are some operational differences between BSC and
BBP company. BBP is more focused on business planning, management skills, training and
development, sales and other parts of their client's business. However, BSC intended to guide
for all the necessary services such as Financial Planning, Marketing, Human resource,
Development and even IT services. Moreover, there are some minor differences in their
business background and operations. However, the similarities between them are much more
noticeable though they are situated in two different parts of the globe (Ward, 2016).
Additionally, it is also noticeable that the starting revenue of BBP is much higher than BSC.
On the other hand, BSC lacks some initial operational and managerial personnel.

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Marketing
Marketing is one of the major parts of any business operation which can lead the
business organisation to its optimum potentialities. Marketing is a group of operation that
deals with the operational industry and consumer fields (Stutely, 2012). The marketing
strategies and tactics vary from business to business depending on their industry position and
portfolio. Being start-up company, the marketing objectives of both of these companies are
built targeting on making a business structure, market growth and market reputation. Due to
their market situation is different, there are some noticeable amount of distinguishes within
their marketing operation suitable for their corresponding markets (Schaper et al., 2014).
BBP is a small sized company which market is limited to the small to medium sized
firms which have 10 to 100 employees. On the other hand, the US market segment is highly
fragmented. However, BSC is also focussing initially on startup business having five year's
goals to achieve larger clients. The basic difference of marketing strategy of this companies
is, BBP is preparing to handle specific experienced client within the Australian market, where
BSC is completely focusing on very novice start-up companies. Both of this strategies are
well managed from their aspects. Because of highly fragmented market BSC has less
opportunity to target a larger segment of clients. However, BBP has a comparatively simple
market condition that can allow initial access to larger client segments (McKeever, 2016).
Being start-up company, both of this companies have narrow opportunity to gain consumer
attention.
BBP is more focused on those clients who need more planning and manpower or
human resource related support for their business. Therefore, for making their marketing plan
BBP is making their Human Resource Consultant stronger than competitors. On the other
hand, BSC is planning to provide more service-oriented advice for their client, especially IT

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and other operational facilities. However, both of these companies have some strengths as
well as weaknesses in their marketing plans. They have considerably low amount of
competitors that can add extra survival capability to these firms. On the other hand, both of
these companies if prioritising their consumer base as their marketing strategy (Finch, 2016).
This can cause secondary distress in next phase of business operation, more specifically after
one or two years. Apart from that BBP is planning to build their market in the central
metropolitan area of Sydney. However, BSC is planning to develop their market across the
regional border. The competitors of BSC is KPMG LLP, Ernst & Young LLP, Deloitte &
Touche LLP, PricewaterhouseCoopers LLP, and Andersen Consulting. On the other hand, the
competitors' count of BBP is significantly high that is 5000 new start-up and novice business
consultant organisations.
For effective implementation of the market plan, BBP is focusing on their training and
development programs. Through these multi-threaded training and development of manpower
of clients, they can build strong market reorganisation for themselves as an HRM specialising
company. However, the main focus of BSC is providing practical advice with corresponding
services. For this specialisation, this company has a prospect to be specialised facilities and
service adviser in their operating market (Kwong, Thompson & Cheung, 2012). Positioning
is the most related business strategy with the specialisation strategy in a functional market
where clients have their string bargaining power to regulate the external environment of any
business. For placement purposes, BBP does not have any preferable position in their market.
However, BSC has their strategic position for having a dominant consumer base including
various leading and even multinational companies.
Pricing is another most important parts of any market strategy where the organisation
has the power to maintain their profitability aligned with the demand. Switching between
initial return on investment and collective profit after a specific period is the major concern

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for choosing profitable pricing strategy. BBP is planning for their initial cost arrangement
excluding any additional and taxation related outflow. Instead, they are building their price
range depending on their basic investment and estimated profits. On the other hand, BSC is
focussing on its overall cost price balance. In this way, they are trying to increase their initial
cash in hand rather than focusing on long-term business benefit.
Both of this selected companies have their distinct market plan with having associated
advantages and disadvantages concerning their potentiality to increase the profit margin in
the first year as well as within next three financial years (Fernández-Guerrero, Revuelto-
Taboada & Simón-Moya, 2012). In spite of having a high number of competitors in a
cosmopolitan market, BBP can inherit the unique marketing strategy of BSC to some extent,
by involving more narrow range market entry rather than penetrating in a diverse market.
Operation
A business operation defines the legislative and licence agreements for the
functionality and authorisation of a business organisation. Additionally, the internal practices
and approach related to organisational structure, human resource, development of service or
product are also considered as the operation part of a business organisation. BBP is currently
operating with one employee named Jessie Jones, and BSC is planning to operate with five
different specialised subsidiaries (Sørensen, 2012). One of the major differences in these two
companies is BBP is a Proprietary Limited licence with Australian Business Registration
number, and BSC is an SME group regulating by more than one business identities. BBP has
three operating shareholders namely Stephen Molloy shareholder of 40%, Jessie Jones
shareholder of 40% and Andrew St John shareholder of 20%. This personnel are the major
directorial identities of the overall business operation and authorisation.

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Andrew B. Christiansen holds the maximum shares of BSC while having Devid E.
Fields as the marketing and business communication operator identity. The initial investment
was done by the CEO of this company named Andrew; however, the company has the further
plan to incorporate other additional investment from other sources within next three to four
years (Sasongko & Anantadjaya, 2014). On the other hand, BBP has better-organised work
structure plan including consulting, training, service board, marketing, business
communication, administration and other operational departments. According to the business
plan of BBP the managing director regulates the business planning, monitoring, occasional
training, marketing research, administrative service and strategic development. The
consultant department will deal with the business communication, client handling,
operational implementations and other market and consumer level operations. The
consultancy department will focus on the training and development part and its effectiveness
(Mullins, 2012). However, managing director has more decision making power and
monitoring privilege. The company also has their critical risk and contingency plan
concerning the community of local area and their workforce management. The company has
also disclosed about their software purchasing plan. However there with no internal
exposition in the business and operational plan of BSC. BSC is more concerned about their
financial operation and future profitability.
By comparing the business plans of both of the companies that BBP is more focusing
on their organisational structure and execution of their business operation, while BSC is
focusing more on their financial planning and profit growth (Jasra et al., 2012). The
excessive focus on financial operation and lack of determined organisation structure can
cause operational dilemmas within next few years. This discrepancy can cause unexpected
breakdown of overall profitability of the company. Moreover, in order to develop a
successful business planning BSC has to focus more on their organisational structure instead

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of focussing only on financial development. On the other hand, BBP has some disputes in
their market plan regarding their client support planning. They have minimum information
about how they sell their services to their clients in a competitive market environment
(Anantadjaya & Mulawarman, 2012).
Financial Projection
A financial plan is the soul of any business plan execution that helps the business
organisation to estimate their future profit margin along with their current assets and capital
in hand (Brettel, Strese & Flatten, 2012). The financial plan will help the company to change
their market plan evaluation in order increase their profit significantly. According to the
financial plan of BBP, the company has strong initial assets as well as operating capital that
can help to invest more than their competitors within the market segment. On the other hand,
due to lack of initial investors BSC has marginal amount of operating capital to invest. In
spite of having low initial operational capital BSC is not seeking for high profit at the initial
stage of their business (Mullins, 2013). However, BBP is more concerned about preserving a
certain amount of capital as permanent assets.

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Figure2: Financial Forecast of Blueprint Business planning Pty Ltd.
Source: (Schaper et al., 2014)
Switching between initial return on investment and collective profit after a specific
period is the major concern for choosing profitable pricing strategy. BBP is trying to retain
their estimated profit margin within a year, without investing more than the operational
venture needed for start-up. On the other hand, BSC is planning to retain their invested
venture as well as meeting their estimated target of profit having a stable cash flow ratio
(Ferrari, Morone & Tartiu, 2016). In their financial forecast BSC estimated more than three
times revenue growth at the end of three years of business. However, BBP is planning to
maintain a stable revenue growth by increase its potential demands within clients segments.
BBP is planning for their initial cost arrangement excluding any additional and taxation
related outflow. Instead, they are building their price range depending on their basic
investment and estimated profits (Pilskalns, 2010). On the other hand, BSC is focussing on its
overall cost price balance.
Figure2: Financial analysis of Business Solutions Consulting

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Source: (Palia, 2014)
BBP is planning for their initial cost arrangement excluding any additional and
taxation related outflow. Instead, they are building their price range depending on their basic
investment and estimated profits. Being a participant in a highly fragmented business market
BSC could get more stable business growth by implementing the financial expansion plan as
BBP. Similarly, BBP also needs to gain more static assets growth by increasing their gross
margin significantly. On the other hand, BSC is focussing on its overall cost price balance. In
this way, they are trying to increase their initial cash in hand rather than focusing on long-
term business benefit. However, both of these strategies have some distinct advantages and
disadvantages (Anantadjaya, 2013). In this way, they are trying to increase their initial cash
in hand rather than focusing on long-term business benefit.
Conclusion:
From the above discussion, it can be stated that at the initial stage of the business
every organisation has to analyse their market environment, their capabilities, potential
competitors and consumer behaviour. Apart from that, both of these companies’ have their
potential market and operational backgrounds that regulates their choice of business
strategies and implementation. From the beginning of this paper, it was clear that both
Business Solutions Consulting and Blueprint Business planning Pty Ltd are operating in the
same segment of business operation dealing with clients for advising them about their
business plan. Apart from that, Business Solution Consultancy intends to operate within the
local and international market as a business consultancy firm. However, BSC wants to make
their business limited to the local and regional areas.

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The basic difference of marketing strategy of these companies is BBP is preparing to
handle experienced client within the Australian market, where BSC is entirely focusing on
very novice start-up companies. However, from the above analysis, it can be said that both of
these companies have some strengths as well as weaknesses in their marketing plans. For
both of these companies, pricing is another most important parts of their market strategy
where they have the power to maintain their profitability aligned with the demand. From the
above analysis of business strategies, it can be stated that BBP can inherit the unique
marketing strategy of BSC to some extent, by involving more narrow range market entry
rather than penetrating in a diverse market. However, BSC wants to make their business
limited to the local and regional areas. On the other hand, both business organisations are
seeking for business experience to deal with a more extensive range of clients from both
national and international business, manufacturing, treading and other industries.

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Kwong, C. C., Thompson, P., & Cheung, C. W. (2012). The effectiveness of social business
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Ward, J. (2016). Keeping the family business healthy: How to plan for continuing growth,
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