Entrepreneurship and Creativity: A Study on Dimello Coffee Shop

This report explores the concept of entrepreneurship and its traits, with a focus on Dimello Coffee Shop. It covers the principles of entrepreneurship, entrepreneurial leadership, knowledge, skills, and practices needed for an entrepreneur, and the importance of creativity and innovation. It also discusses the pathways to creating new ventures and acquiring established entrepreneurship ventures.

Entrepreneurship and
Creativity

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
What is entrepreneurship........................................................................................................3
Knowledge, skills, practice needed for an entrepreneur.........................................................5
Developing entrepreneurial creativity and innovation...........................................................7
Path to creating new ventures, acquiring established entrepreneurship venture....................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
The report aims to understand the concept of entrepreneurship and its traits. An
entrepreneur is the person who comes up with innovative business idea and solution to secure a
reputed position in the market. Entrepreneurial traits and leadership is necessary to look for
attaining high profits from enterprise. Creativity and innovation is a major element for a business
to be specific and valuable in its products and services. There are various traits and quality which
makes every individual different in its function and mind. Therefore, this report is going to carry
out a study on the entrepreneur of Dimello Coffee shop (Belitski, Caiazza,and Lehmann, 2021).
It was founded by Mr Ioannis Iosifidis and Ms Niovi Kallergi in 2002. The organisation in
hospitality sector is growing with its high quality coffee productions through using effective
techniques and machinery. Therefore, the report will showcase various entrepreneurial qualities
and how the owners have contributed in innovation and creativity within the company. It will be
supported by various theories of entrepreneurship.
MAIN BODY
What is entrepreneurship
Entrepreneurship is a process of carry out business ideas and innovative solution in the
large competitive environment. It refers to all those functions and activities which an individual
perform to take advantage of business growth and a successful idea. An entrepreneur is liable to
take all the risk and uncertainties to enjoy all the advantages within business environment. It
require many appropriate skills and creative business mind to bring new ideas and formulate
strategies to make a reputed brand position and enable long term profitable and success (Del
Monte, and Pennacchio,2020). The main motive of an entrepreneur is to serve goods and
services which are not yet experienced by the customer. They want to take large customer
integration in order to exploit the market by undertaking effective business functions and
strategies. Entrepreneurship is riskier in the marketplace but as well as essential to contribute in
the economy and wealth of the nation. The owner partners of Dimello Coffee are known as the
true distributor of coffee as they have established their company by working in a small factory
and then established a high position by involving an espresso industrial unit. They have served
an international and most requested coffee brand in the market. This has done through attaining
many efforts and initiative ideas to serve the best quality product with use of technology and

machinery. The brand undertook their growth in UK by distributing in food products and
Dimello coffee.
Principles of entrepreneurship
Finding the right opportunity: one of the most important principles of entrepreneurship
is to find the right opportunity at the right time. This will enhance the quality of idea and
organisation resources. An entrepreneur keeps on searching for the opportunities that will be
beneficial fr them to be a market leader. In relation to Dimello Coffee, the owners have took the
best opportunities of market technology and Espresso industrial unit which has made them rise
into international market.
Building successful teams: it is also an important principle of entrepreneurship to build
a successful teams to involve employees participation, coordination and productivity. Teams are
crucial part for business mainly in small and medium enterprise where they have limited number
of human resource (Abad-Segura, and González-Zamar, 2019). The owners of Dimello Coffee
have creates a successful team to first start their coffee production in a factory. These team
efforts have become successful in making the company highest distributor of finest coffees
beans.
Be aware about the impact: an entrepreneur plays a vital role in taking all the risk and
control over the business activities. Therefore, as they are high risk taker, these individual must
be aware about the consequences. It helps them to make pre-planned strategies to meet with
uncertain market requirement and cope up with dynamic trends, customer attitude and behaviour.
Making money fast is not the priority: An effective entrepreneur is not the one who
aims to make money first rather than the first wants to establish a reputed brand name, customer
engagement and build trust in market (Noonan, 2021). As these individual believes in smart
work which keeps their focus on sources that would definitely make money in the future.
Entrepreneurial Leadership – Individual Differences and Traits
Every entrepreneur is indifferent in their traits and qualities. There are so many
differences which they adopt to come up with innovative ideas. Therefore, it has ascertained that
every individual has their unique abilities to skills to guide and motivate their co-workers and
employees in order to keep them stick to the business goals and objectives. Individuals are
different in terms of passion, capabilities and attitude which impact on the decision of an
enterprise. In involves combining all the employees and organisation in order to motivate and

coordinate among each other. There will be achievement of objectives successfully by focusing
on risk optimisation, opportunities and dynamic business environment. There are some
entrepreneurial characteristics which has been followed by the owners of Dimello Coffee.
Self belief: An effective entrepreneur work on their self beliefs. As they are the high
thinkers and have creative mind, they provide business solution by believing in their solutions
and strategies. It can be said that, this makes them risk taker (Caton, 2019). Therefore, Mr
Ioannis Iosifidis and Ms Niovi Kallergi is the entrepreneur of Dimello Coffee who are the self
believers which takes a family brand to an international brand.
Honesty: this is also an important characteristic of an entrepreneur. These individuals
needs to be honest by guiding, communication and presenting information to their employees or
stakeholders. It is true that, Honesty is the best policy for every individual which will help in
keeping the objectives clear and communicable with the customers as well. This characteristic is
presents in the founder of Dimello coffee that helped them to take effective participation of
workers and co-partners in the benefit of company.
Supportive: an entrepreneur has to give support to their employees and all the staff
which are keeps on putting great efforts for achieving organisation aims. Providing support
shows their concern towards co-workers which makes an individual a great leader. This
behaviours of entrepreneur helps the Dimello coffee to expand and grow in the competitive
market by providing effective situation at every complexities.
Influencer: The entrepreneur has great leadership qualities which influence other people
through their ideas and thoughts. They are the inspirational personality which attracts everyone's
attention through their practical business solutions.
Great leader: an entrepreneur plays a role of great leaders which guides all the
employees. They have all the traits of being a mentor, leaders and trainer in order to assist and
interact their employees (Bartels, and Bencherki, 2020). The success behind Dimello Coffee
which established as a small family business but by the time, they become the great coffee
providers with contribution of true inspirational personality.
Knowledge, skills, practice needed for an entrepreneur
There are various knowledge skills and knowledge require by an entrepreneur to carry
out diverse activities. A business owner is the only one who totally look at all the function to
engage resources, establish an idea and formulate policies and strategies in order to get the

success. Therefore, there are various skills and knowledge which needs to be present in an
entrepreneur. Some of these skills have played crucial role for the partners of Dimello Coffee
which are identified below:
Ambition: it is the most important knowledge and skill that is required to be a successful
entrepreneur. No individual born with great aims and career objectives but the time grows,. An
individual set their minds with new innovative ideas and look for every possible way to achieve
them. This ambition is required which keeps an individual motivated towards their goals.
Willingness to learn: learning never stops in the whole lifespan of an individual. This
makes them a true leader as they willingly learn to adopt new ideas, knowledge and viewpoints
to others. Due to having large dynamic environment, learning is essential (Muthuveloo, nd Ping,
2017). This skill is highly present in the owners of Dimello coffee; they have encourage to learn
very new technology and ideas which could be useful for their business. So that, this results in
creation of effective techniques and Coffee formation.
Ability to listen: listening skills are the most vital for an entrepreneur. Listening will
enhance the quality of ideas and thoughts. The more an entrepreneur will listen, the more clear
they will get in their creativity. This skill is highly present in the owners of Dimello coffee, as
they encourage employees to take participate in formulating strategies and listens to their
problems and issues at workplace.
Creativity: it is also an important concept for an entrepreneur. They are liable to have
creative mind set which will help in providing creative business solution. This skill is the most
crucial for Dimello coffee as they have found the best way to serve their coffee which becomes
the highest demand of customer. Creative ideas provide a new experience to customer.
Courage and risk taking: risk taking is also one of important skills that will helps the
business to take business opportunities (Audretsch, Belitski, and Eichler, 2021). An entrepreneur
must be aware about risk management activities to that and have that courage to exploit market
competition. The owners of Dimello coffee have that courage which took a turn in the business
functioning of company. In 2016, they have grown a well established coffee shop in UK by
taking risk of many factors such as technological, political and social factors.
Time management: an entrepreneur play various role in an enterprise such as a manager,
leader, consultant. All these responsibilities requires much time to look for each department.

Therefore, it is the most required skill to manage time for crucial acts to not loose market
opportunities and perform each function with great dedication.
Developing entrepreneurial creativity and innovation
Creativity: creativity is the concept of thinking and creating a new idea which is totally
unique and adaptive for the market. A creative thinker will analyse all the pros, cons, positive
and negative factor of the idea then implement it to practical implementation. This idea helps in
providing possible solutions, solves problems and creates every concept in an attractive manner.
How to generate creative ideas: creative ideas could be generate through many ways.
An entrepreneur or effective thinker could go deep down in the problems and root cause which
will be helpful to gain insight about what could be the best solution for it. Brainstorming is the
best way to analyse every possible way that would be unique and differs from others.
What is innovation: innovation is all about bringing new concept in the existing one.
Innovation takes place in business product, service, strategies and technique which creates a new
idea to provide new experience for the customer (Jourdan and Smith, 2021). Innovative ideas
will lead to enable a better change in existing product or service that will be more beneficial for
the customers. Therefore, an innovative idea has been established by Dimello coffee by
presenting an espresso machines and highly qualified coffee through using great techniques
which makes a delicious taste of Coffee.
The importance of creativity and innovation for entrepreneurs: An Entrepreneur is
required to have both creativity and innovation in their strategies and business idea. A creative
idea will create a unique position for the business which will be able to solve problems and
develop mind with some attractive thoughts and technique. As an entrepreneur is likely to create
best position in the market and have potential to capture large area, creative strategies of
promotion, and packaging, advertising and providing services are the crucial for organisation.
Mainly in small enterprise, innovation is the most required thing which will lead to bring new
change in the products and services that will attract customers in large number. With the help of
both the concepts, an entrepreneur is going to set well reputed brand name into market. It will be
helpful for achieving their long terms aims and objectives and take advantage of the
opportunities within being surrounded with winning personality.

Path to creating new ventures, acquiring established entrepreneurship venture
There are various entrepreneurial Pathways which are required for an entrepreneur to
establish a venture or join in an already established one. These Pathways are important and bring
opportunities for an individual who is looking for market opportunities and support from some
collaborators. In relation to The Dimello coffee shop the entrepreneur h has many options but
they have to choose the most right one for their future to be profitable into the market full stop
these are described below:
Family enterprise: it is one of easiest path way to enter in entrepreneurship. An
entrepreneur will open its business through engaging their family members so that their activities
and task will be performed by them. It will provide support of family peers and share profits in
decided ratio.
Franchise: it is most well known path to acquire a firm or a business which is already well
established. There are many benefits of taking franchise as it gives pre engaged customers and all
the opportunities and benefits of reputed brand image into Market (del Campo, 2017). This is the
most common path adapt by many entrepreneurs to carry out for the business function. As
Dimello coffee has launched their subsidies as a franchise in UK market which provides coffee
as well as other food products. This shows that the company have chosen a grade pathway in
order to be profitable in both domestic and international market and manage the small and
medium Enterprise.
On the job: it is not necessary that an entrepreneur start their journey by establishing their
own business. As it requires a lot of capital and well knowledge coping up in large business
environment. Therefore, and entrepreneur first get into a job and analyse various business things.
They will look for opportunities and advantages of each business factor and take necessary
decisions. Therefore, the business of Dimello coffee has established through working in a coffee
shop and then open their own factory to produce coffee beans.
Hence, comedies are the crucial Pathways of entering into a venture or acquiring establish
business. The Dimello Coffee has used many Pathways in order to get success in many locations
and every experience get count.

CONCLUSION
The report has concluded that entrepreneurship is a crucial activity which involves
participation of an individual who have many skills to run a business. The report has identified
various characteristics and knowledge doesn't Denton entrepreneur to be profitable and
competitive into market. Also, there are various skills set which are present in an entrepreneur to
run an enterprise successfully. Also the report has produced many Pathways to enter in venture.
This has shown that an entrepreneur cope up with many risks and challenges of market
uncertainty in order to gain profits.

REFERENCE
Book and journal
Belitski, M., Caiazza, R. and Lehmann, E.E., 2021. Knowledge frontiers and boundaries in
entrepreneurship research. Small Business Economics, 56(2), pp.521-531.
Del Monte, A. and Pennacchio, L., 2020. Historical roots of regional entrepreneurship: the role
of knowledge and creativity. Small Business Economics, 55(1), pp.1-22.
Abad-Segura, E. and González-Zamar, M.D., 2019. Effects of financial education and financial
literacy on creative entrepreneurship: A worldwide research. Education Sciences, 9(3),
p.238.
Noonan, D.S., 2021. Arts and cultural entrepreneurship. Small Business Economics, 57(2),
pp.635-638.
Caton, J.L., 2019. Creativity in a theory of entrepreneurship. Journal of Entrepreneurship and
Public Policy.
Bartels, G. and Bencherki, N., 2020. Actor-network-theory and creativity
research. Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship,
pp.29-36.
Muthuveloo, R. and Ping, T.A., 2017. RACE: The Theory of Emergence for Strategic
Entrepreneurship. International Review of Management and Marketing, 7(1).
Audretsch, D.B., Belitski, M. and Eichler, G., 2021. Bilingualism and in cross-border
entrepreneurship. Revista de Economía Laboral., 18(1), pp.14-29.
Jourdan Jr, L.F. and Smith, M., 2021. National culture dimensions as predictors of innovation,
creativity, and entrepreneurship. Journal of Global Business Insights, 6(2), pp.154-171.
del Campo, C., 2017. The role of creativity in entrepreneurship: An empirical study on business
undergraduates. Education+ Training.