Entrepreneurship – Creativity and Innovation

Running head: Entrepreneurship – Creativity and Innovation 1
Entrepreneurship – Creativity and Innovation
Student’s name
Course
University
Date

Entrepreneurship – Creativity and Innovation 2
Executive Summary
This is a business report which outlines the summary of ABC Company in Oman. The vision and
mission are discussed with great means of knowledge. The management team and position are
well elaborated in the report. This will outline the management activity flow plus the hierarchy
system in the organization. Marketing strategies and another way to be used by the Company
have been identifying. Marketing strategies will help the organization to win strong position in
the market thus becoming more competitive. Financial standing for the next three years has been
shown including a general overview. The financial plan will help the business to estimate the
expenses and capital required to run the business. The company will be successful once it
follows all strategies accordingly.
The company is located at Oman, which is the capital city of Muscat. It is an already existing
business belonging to transport industry which has been facing several challenges in Oman. The
company uses a phone application to provide pharmacy services and transportation of people to
the hospitals from their homes when a need arises.
The company will provide easy and quick services using access of Phone application. To get the
client information one needs to sign up for an account and also using the account you can make
payment via the card or else cash. For the company to ensure effective services to their
customers they partnered with Royal Hospital in Bawshar city. This report will help the company
in decision making and analyzing various measures towards its success.

Entrepreneurship – Creativity and Innovation 3
Table of Contents
Introduction...........................................................................................................................................4
Mission and Vision Statement..............................................................................................................5
Business idea – Product/Services..........................................................................................................6
Company background...........................................................................................................................7
Management team.................................................................................................................................7
Organization Structure.........................................................................................................................8
Ownership information.......................................................................................................................10
Risk Management plan.......................................................................................................................10
Capital required for investment.........................................................................................................11
Location analysis.................................................................................................................................12
Manufacturing/Production plan.........................................................................................................14
Marketing plan....................................................................................................................................16
Financial Plan......................................................................................................................................20
Projected Loss and Profit account..................................................................................................22
Conclusion............................................................................................................................................24
References............................................................................................................................................25

Entrepreneurship – Creativity and Innovation 4
Introduction
This is a Business report for ABC Company. This company is located at Oman, which is the
capital city of Muscat. It is an already existing business belonging to transport industry which
faces several challenges in Oman. The company uses a phone application to provide pharmacy
services and transportation of people to the hospitals from their homes when a need arises.
Phone application will be used to provide an easy and quick access to pharmacy services. To get
the client information one needs to sign up for an account and also using the account you can
make payment via the card or else cash. For the company to ensure effective services to their
customers they partnered with Royal Hospital in Bawshar city. This report will help the company
in decision making and analyzing various measures towards its success (Sedelnikov, 2018).
The Business will conduct situational analysis which will be done using SWOT analysis tool.
This will help the business to study and evaluate the Strength, Weakness it has in dealing with
internal factors, While Opportunity and threats will business to have the knowledge on how to
deal with the external factors. This is opportunities and treat in the market.
This will provide more on the following areas. The vision and Mission of the organization. The
management team, position and duties of each individual in the organization. This also will
include the management activity flow plus the hierarchy system in the organization. Marketing
strategies, these strategies will help the organization to win strong position in the market thus
becoming more competitive. Financial standing for the next three years has been shown
including a general overview. The financial plan will help the business to estimate the expenses
and capital required to run the business.

Entrepreneurship – Creativity and Innovation 5
Mission and Vision Statement
Both of these statements help to understand the organization better in terms of its purpose. The
mission statement expresses the company’s reason for existence, and how it is aiming to service
its main stakeholders (Taoketao et al., 2018). This emphasizes mostly on the organization’s
stakeholders, which are employees, customers, investors and others like community and
government (Tikas, & Akhilesh, 2018). The mission statement is longer compared to the vision
statement.
Vision statement declares the future orientation of the organization towards its purpose and
desire. Therefore, to satisfy the organization’s mission we should first focus on the
organization’s vision.
The mission statement of ABC Company is, “To provide the world best transport system which
is reliable, safe and efficient, satisfying both customer and management’s needs”
The vision statement, “We will be the provider for our client and a prototypical of excellence for
our industry”.
Both statements, mission, and vision to be achieved successfully in the organization they should
be a supportive object which core value. The core value of the organization will be: endeavor for
excellence, be fair, caring and honest, reliable, safe and friendly to our customers Tomczak,
Reinecke & Kuss, 2018).
Business idea – Product/Services
The company cannot exist without product and services proving to its customers. The main aim
of the company is to provide reliable transport services to the customers in Muscat. The service

Entrepreneurship – Creativity and Innovation 6
is targeting both female and male clients (Matschewsky, Kambanou & Sakao, 2018). Our
product will mostly be targeting people with disabilities and old customers. Inside transport
industry we are not alone because they are existence of competitors. Marhaba Taxi Oman,
Mwasalt Company and public transport they act as our main competitors in the market at Oman.
As we ABC Company, we are going to deliver our product in more special way than other, for
example, the transport service will reliable to all members of Oman, they will be promotional
token for frequent customers and enhance use of mobile application to make the operations
easily. All this advantage it will attract more customers and reduce the gap of challenges the
people of Oman was experiencing.
Our services will have enabled by phone application. This will enable customers to provide their
information in an easy way by signing up. Also, this application it will be used to offer
medication and transport service very easily since it will facilitate connection between client and
company without any challenge. Royal Hospital as our partner it will help as to achieve the goal
of offering our product and service conveniently to our customers. Using our product advantage,
our cars to will spread to the specific points of the clients despite the opposite of public means of
transport. Our product and services only it will be available only at Muscat.

Entrepreneurship – Creativity and Innovation 7
Company background
The Company has several ideas to overcome the challenges in Oman the company is located at
Oman, which is the capital city of Muscat. The company uses a phone application to provide
pharmacy services and transportation of people to the hospitals from their homes when need
arises using cars. However, to due to lack of reliable transport in Oman the ABC Company takes
this opportunity to fill the market gap accordingly. The company is aiming to offer two cars one
for men driver and another one for the female driver which will serve men and female clients
respectively. The transport services will be available only in Muscat.
Other use of the phone application, will be to provide pharmacy services and ensure easy and
quick access to the pharmacy. This means that once you get doctor approval it will be easy to
access medication. To get the client information one need to sign up for an account and also
using the account you can make payment using the card or else cash. The company will partner
with Royal Hospital so as to ensure efficient and effective services towards the customer.
Management team
For every successful business behind it, there is strong team of management which is qualified
for their tasks. At the start of every small business, it’s naturally no more activities carried out
within the management sector (Bunderson & Van der Vegt, 2018). As the business grows with
time, the management field also naturally expands, therefore, requiring more effort from several
personnel. For the business to grow one person cannot manage sales and operation sector,
accounting and finance office and marketing field since is too tiresome for one individual to
accomplish all those tasks (Lyngsie & Foss, 2017). When it reaches this point, it's the high time
to bring high skilled managers on the panel than before to help to carry out the operations.

Entrepreneurship – Creativity and Innovation 8
Therefore, acquiring a team of management which will provide smooth directions, vision, and
leadership for organization operations (Huynh, Gudergan & Wilden, 2018). The management
team is described using organization and ownership structure.
Organization Structure
This structure is part of management team. This structure describes the organizational flow of the
management and their responsibilities in the respective positions. Also, in other organizations
this also the flow of the activities and their efficient way to achieve the final product.
In the process of coming up with management team their qualification a supposed to match the
personnel's strength with the job. This means offering business responsibilities to individuals
according to their skills level but not based on another thing like friendship (Huynh, Gudergan &
Wilden, 2018). For the executive team to be complete it needs several managers in different
fields as described below. According to Heavey & Simsek (2017) the following are top five
managers to be considered in any business organoization.
1. Chief Executive Officer (CEO). This is the overall manager in any organization, whose
responsibility is to assign, control and supervise all operations undertaken in the
organization. All business strategies are determined by him or her therefore, he is
responsible for building and hire the strong team. The CEO must be able to analyze and
make decisions on the way the business will penetrate the future market.
2. Chief Operating Officer (COO). Is a person in the organization who handles complex
operational issues? He needs to use all means to measure all operations and tell if things
are progressing well. When the business grows bigger and bigger it needs clear