Entrepreneurship

Running Head: Entrepreneurship
Entrepreneurship
[Type the document subtitle]

Entrepreneurship 1
Executive Summary
The below mentioned paper provides an overview of the entrepreneurial decision that a leader
should take for their business in diverse environment. The paper talks about the case of Alison
whose business came to an end but she managed to work for from home under the same business
name. She is now thinking to expand the business through franchising expansion strategies. The
report concluded with the information that she should expand her business because of the
entrepreneurship qualities present within her, she can easily manage the work. Franchising
business will help her to grow the business and look after personal life as well.
Laptop04011
[Pick the date]

Entrepreneurship 2
Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Alison’s Decision for Expansion.....................................................................................................3
Personal Problems Associated in Business Expansion....................................................................5
Bespoke Business Success than Failure..........................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Entrepreneurship 3
Introduction
The purpose of this report is to provide brief information related to the case that talks about the
business expansion strategies, failures, risks, and growth. The report answers three questions
given in the case that provides the analysis of the case of Bespoke Company. The case talks
about Alison who had been working in an organization, suddenly faced the urge to start her own
business. In response to which she along with her colleague opened the business of Bespoke
thread but soon after that the owners started feeling deprived of freedom and life. Resulting to
which, they hired a professional for the business who initiated heavy purchases and long run
style objectives. This aspect decreased the original value resulting to which the partners sold
their share. But Alison kept on running the business under the same name from home itself. She
succeeded with her small work from home business also and now she is thinking to expand the
business through licensing or franchising. More details about the report are discussed below:
Alison’s Decision for Expansion
Before forming any decision about Alison’s business, it is important to understand various
circumstances faced by the business and the current position of the company as well. The
company Bespoke had been originally formed by two people who initially invested their hearts
and minds in the business to grow and the business grew as well. However, as nothing is
constant in the same way the situation changed and both people started getting frustrated due to
overloaded work. Resulting in which they invited another partner in the company who changed
the policies of working. This change affected the products and services offered as well due to
which the company lost its identity and went into liquidation (Scarborough 2016).
So, from the above analysis, it can be clearly seen that Alison is not in the capacity to invest her
whole day in the business again. She wants to run a business that is simple, small and easy.
However, her feelings to work hard and grow a business helped her to operate a business
initially. Thus, it can be said that the dedication of Alison towards work can help her to expand
the scope of business in the international market (Kirzner 2015). She just needs to find another