Entrepreneurship Development

ENTREPRENEURSHIP DEVELOPMENT

Table of Contents
1) INTRODUCTION.......................................................................................................................3
2) CUSTOMER VALUE PROPOSITION CANVAS....................................................................4
3 Lean business canvas model.........................................................................................................5
4) CMO SPEACIALIST CONTRIBUTION...................................................................................7
(5) Financial plan.............................................................................................................................9
(6) Why invest in business idea?...................................................................................................10
CONCLUSION ............................................................................................................................10
REFERENCES..............................................................................................................................11
APPENDIX 1:................................................................................................................................12
APPENDIX 2:................................................................................................................................14

1) INTRODUCTION
To prepare the report, the role of the CMO (Chief marketing officer) is undertaken which is relating to undertaking the overall
activities of the company by promoting the business in market. The main objectives of the CMO is to wok according to the set norm
regarding managing the sales in company or also undertaking the cost. So that they can reduce the wastages in company or also
manage the reviews of the customer by using the innovative marketing strategies. As the role of the CMO is to build the strong
connectivity with the customer and also promote the products in market for longer term growth.
The objectives which they carry is relating to managing the revenue, secure expenses or also reduce cost in relation to reducing
wastages in company (Antikainen and Valkokari, 2016). As this report carries the study on the bases of AOK events company in
which the role of the CMO carries the vital role. CMO carries the duty to organise the events which reflect the fulfilment of the needs
and wants of the customers. The expectation of the customer towards the events company is high as they feel that they are spending
high to make the events successful and thus in return expected to get timely management of the said events. As in attaining the
position of the CMO they carry the major rights which is carried by other C's. Thus if they carry the high skills, than they get the
changes to get promoted to CEO's. The Smart objectives which is prepared by the CMO in relation to increasing the profits in business
is relevant to:
1. The profits of the AOK events is to be increased by 5% in first relevant year and than by using more innovative ideas it is to be
increased by 10% in second year and than in last year it reached to 20%.
2. The sales revenues is to be increased by 10% in first year and than 20% in second year and last year it reached to 35%.
3. In respect of examining the profit margin it is to be managed by 15% in first year, 20% in second year and in third year it
carries 30%.
4. The main objectives of the company is to undertake the proper instruction of the customer regarding providing accurate
services and also making the events memorable. They also resolve the issues of the customer by providing accurate services
which is fixed by them in making the events successful.

2) CUSTOMER VALUE PROPOSITION CANVAS
In relation to undertaking the matter related to customer value proposition, it is mainly conducted in context of determining the
position of the products or services in market and also its maintaining the position in relation to taking care of customer needs and
wants. Value proposition is mainly classified into the gain creators, products or services or pain relievers. In relation to customer
profile map it covers with gains, pains and customer jobs.
Value proposition:
Gain creators: In respect of matters related to undertaking the AOK events company, they gain advantages by organising the higher
level events of the renowned company. As users are mainly attracted if they find that the events company already organised the
famous events on behalf of the reputed company (Äyväri and Jyrämä, 2017). Thus, this attracts the customer interest toward the events
at larger sale and they prefer the ideas or any such thoughts in creating their own events.
Products or services: In relation to the events company, the matters are undertaken on the bases of the products or services which
they are offering during organising the events. As customer are attracted if they find any additional benefits in addition to the booking
which they made to organise such events. The services which they expect is of high quality and also carry less risk. In such manner
customer expected to get timely arrangement if they planned any such events with the AOK events company.
Pain relievers: In this aspects the events also planned to organise the charitable events on behalf of the company and also use the
recycling products to reuse the waste items. Through this aspects they are initiating some amount of contribution in saving the
environment and reducing waste at global level.
Customer Profile Map:
Gains: In relation to customer, it is the duty of the AOK events company to provide more effective payment option to customer. So
that they can freely and securely transfer the payment in exchanges of availing the services of the company (Bagheri and Movahed,
2016). They are attracted if they find that AOK events company is linked with high reputed business and also they are organising the