Entrepreneurship Development: Lean Businesses, Objectives, Customer Value Proposition, Lean Business Model

ENTREPRENEURSHIP
DEVELOPMENT
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Contents
Introduction to lean businesses........................................................................................................1
Business objectives..........................................................................................................................1
Customer value proposition canvas.................................................................................................2
Lean business model Canvas...........................................................................................................4
Detailed Development Plan.............................................................................................................6
The Marketing plan......................................................................................................................6
The operational plan....................................................................................................................7
The technical solution and information technology plan............................................................8
The human resource and organisation plan.................................................................................8
Possible future developments or changes in direction.....................................................................9
Summary..........................................................................................................................................9
REFERENCES..............................................................................................................................11
Appendix 1.................................................................................................................................12
Appendix 2.................................................................................................................................12
Appendix 3.................................................................................................................................14
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Introduction to lean businesses
Entrepreneurship is capability and readiness for developing, organizing as well as
running an organisation with uncertainties for earning revenue. In addition to this, best example
of entrepreneurship is starting new business. Moreover, entrepreneur is the one who have ability
as well as desire of establishing, administer and success within start-up with risk related to
generating revenue. In other words it can be said that, entrepreneur are simply risk takers and
they always try to come with something innovative in market which can be product, though and
idea. Motive of an entrepreneur behind bringing these is to gain long term sustainability, high
customer satisfaction as well as revenue generation (Hayter, 2016).
This report is based on new venture named as Gymizee which is diet food store. They
deal in several type of diet food including both veg and non-veg which is requirement of every
individual now a day's because people are getting more health conscious. This business will grab
attention of people in effective manner because most of the youngsters are focusing more on
consuming healthy food. In addition to this, respective report will going to elaborate business
idea and its objectives both. Furthermore, customer value proposition canvas as well as lean
business model both will going to be explain. Along with this, possible future development or
modification in relation of the same will discuss with ending summary in report.
Business objectives
Every business has some objectives which they want to achieve in required time period
within effective manner. In relation of Gymizee which is diet food store they have some
objectives related to profit, sales revenue as well as profit margin. Description of these is as
follows:-
 Profit – every organisation work for generating profit and for which they make efforts for
making customer satisfy because it will provide them assistance in gaining high
profitability. Along with this, for an organisation profit is lifeblood without this no
business can sustain in competitive environment for long term. A organisation earn profit
for business survival, its growth as well as expansion over specific time. In relation of
Gymizee diet food store, for first year profitability will remain break even that means no
profit no loss (Ayoade and Agwu, 2016).
 Sales revenue – This amount realized by an organisation from sales of goods and
services. Sales revenue use by an organisation for defining its business size as well as
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concept related to sales revenue is classified within two variation i.e., gross sales revenue
and net sales revenue. Moreover, sales revenue generally reported foe specific time
period such as month, quarter, and year by other non-standard internals can also utilise.
In relation of Gymizee diet food store, sales revenue of company will high and
production cost will low which result in no profit and no loss situation for business firm.
 Profit margin – It is ratio of an organisation profitability which is calculated by (sales
minus all expenses and divide it by revenue). Moreover, profit margin ratio compares
profit to sales and represent how will company handling there overall finances. Profit
margin of company always express through percentage. In relation of Gymizee diet food
store profit margin of company will remain 10%.
Customer value proposition canvas
In present business world, customer value proposition canvas can be considered as a model
that helps in providing assistance to an organisation that if the products and services which has
been offered by the company is specifically being positioned right on the place or not based on
the values and needs of consumers. If it is talked about customer value proposition canvas model
that this was developed by Alexander Osterwalder. The reason behind why he has developed this
model was to analyse that if it fits within market and product or not. Away with this, customer
value proposition canvas can be helpful in finding the requirements of refining existing products
along with the services that has been offered by an organisation (Lindh, 2017). It is also helpful
in in finding different ways through which new developed product can effectively be sold in the
market.In present context where the new diet food store is going to be launched which is named
as Gymizee consist of different value proposition and these are presented underneath:
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Consumer Profile
 Customer gains: Specifically, expectations of the customer can be considered as gains in
present context, where they may expect or might get surprised after utilising the products
or services offered by an organisation like Gymizee (Ngcobo and Keswa, 2017).
 Customer jobs: Fulfilling needs and requirements of the customer is said to be a crucial
job for or their own where it has been analysed to that clients perform different range of
tasks in order to resolve the issues which has been faced by them or to satisfy them
through purchasing a dietary food product from a company like Gymizee.
 Customer pains: When a client does not fulfil his or her needs then it is considered to be
pain for the individual. It is the responsibility of Gymizee to identify the different panes
through analysing the market and then try to satisfy them on the same in order to pull out
favourable outcomes (Kruger and Steyn, 2019).
Value Proposition
 Products and services: This In present context, Gymizee which is the organisation
that is going to start offering dietary food products to the customers like energy bars,
leafy greens, cruciferous vegetables, boiled potatoes, whole eggs, and so on. It is must
for this organisation to consider all the needs and requirements of customers because
then only they can become able to attract individual’s attention towards their
offerings.
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 Gain Creators:This is considered to be another crucial element of value proposition
for Gymizee because this would help company in create games in relation with what
exactly the customers have desires for like at the time of purchasing.
 Pain relievers: This is also said to be another important part of value proposition for
an organisation like Gymizee as this could help in in understanding the crust that how
services along with products will be fulfilling the needs and requirements of
customers so that they can gain the best experience and can get satisfied.
This is said to be a crucial model which helps in developing the business model Canvas,
because it has been already found that taking into consideration of customer value proposition
Canvas will effectively lead an organisation like Gymizee to get proper or systematic
understanding of how customer satisfaction can be achieved in much effective and efficient
manner.
Lean business model Canvas
Alexander Osterwalder has also introduced business model Canvas in his book named as
business model ontology. This particular model consists of nine different elements which can
also be considered as building blocks for businesses. In present context, business model Canvas
is specifically used by an organisation when it comes to focus on every single element in a
systematic way (Margalit and Alfasi, 2016). In present context, Gymizee which is a brand new
dietary food product store that is going to be launched in the market can consider this model to
enhance insides in relation with customers that company is targeting and focus on the value
proposition that company already have. It will also lead Gymizee to understand the own business
model and will also deliver information competitive environment as well.
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