Entrepreneurship Development CEO

Entrepreneurship
Development CEO

Contents
INTRODUCTION......................................................................................................................................3
Customer Value Proposition Canvas.................................................................................................4
Lean Business Model Canvas.............................................................................................................5
The C level specialist contribution.....................................................................................................9
Financial and Financing Plan............................................................................................................11
Summary.................................................................................................................................................12
REFERENCES........................................................................................................................................13
Appendix I..............................................................................................................................................15
Appendix II.............................................................................................................................................16
Appendix III............................................................................................................................................18

INTRODUCTION
Entrepreneurship development can be defined as a way of enhancing the skills
as well as knowledge of entrepreneurs. This is usually done through various programs,
training and coaching sessions. The process of entrepreneurship development helps an
organization in improving the overall performance of the business as well as achieving
goals and objectives in an effective manner (Amponsah and Ahmed, 2017). The C-level
perspective chosen for this report is CEO or Chief Executive Officer, who is the highest-
ranked individual within an organization. The CEO is mainly responsible for the overall
success of the organization as well as making managerial-decision of the top-level. In
addition to this, the CEO is also responsible for leading the employees and executing
the long-term strategies. The communicate with the public as well as the shareholders
on behalf of the company. The business idea for this report is to set up a PCR machine
in cheaper areas so that everyone who needs to get a test done for Covid-19, can do it
easily. The business idea is profitable because the demand for getting tested during the
pandemic has increased. Also, the profit margin objectives for the first three years of
operation will be to make the service for Covid-19 testing available to all people who will
need it. The CEO of the company, Easy Travel PCR will make important decisions
regarding the expenses as well as investment that will be required for the business. The
profits as well as revenues are expected to grow over the years since the company will
offer solutions to the customers during the pandemic. The main objective of the
business is to offer effective services to the customers, gain their loyalty as well as
generate profits. The CEO will ensure that all employees within the company are aware
of the different expansion as well as development opportunities. All of the objectives in
this report are prepared by keeping in mind the role of Chief Executive Officer. A CEO is
a C level official who is responsible for making sure that all the business operations
within the company are carried out smoothly and their main responsibility is to ensure
that the employees carry out their jobs in an effective manner. the major roles of a CEO
include acting as the main point of communication between the employees of the
company as well as the board of directors.

Customer Value Proposition Canvas
Customer Value Proposition can be defined as the way in which a business
generates value in its products while targeting the potential customers. The respective
business, Easy Travel PCR will provide testing services by placing the PCR machine in
cheaper areas. This will provide the children, business travelers as well as people
travelling for leisure an access to test themselves (Ateljevic and Page, 2017). This is
valuable for the customers as during the time of this pandemic, the demand for getting
tested has increased largely. The machine which will be set up will provide real time
results and will be placed in cheaper areas. This will enable everyone to get themselves
tested who need to and the sample collection points will also be created. Premium pack
will also be created for people who need to travel for business repeatedly with busy
schedules. The respective business will provide medical results that will be recognized
for travel purposes in order to prevent isolation which usually affects the day-to-day
activities significantly. The main value proposition of the business will be that it will offer
solution to a problem which competitors aren’t.
The various benefits will be offered by the respective business, Easy Travel PCR
for both its customers through its product (Bansal, Garg and Sharma, 2019). One of the
major benefits that the company will offer is that the customers will be able to travel
worry free for business as well as leisure. Apart from this, there will be no cancellation
of holidays as well as delays in business. On the other hand, the test will be conducted
and results will be offered on the spot. This will eliminate any unnecessary need of
isolation. The customers will be able to get tested and fly easily. Another value that the
PCR machine will offer is that the testing can be done individually as well as there will
also be option of group and business testing as well as a holiday pack wherein the
results will be delivered to the customers directly. As a result, the amount of time
involved in the same will be less and the customers will be able to pre-plan their
expenses relating to individual health.
The key partners as to where the PCR testing machine will be set up will include
Luton Airport, Gatwick Airport, Victoria Coach Station London and Dover Port and
Eurotunnel. What makes these benefits valuable is that the customers will be able to get