Entrepreneurship Development (CMO)

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This report focuses on entrepreneurship development and the role of a Chief Marketing Officer (CMO) in a business idea of providing PCR testing services. It discusses the customer value proposition canvas and the 'lean' business model canvas. The report also includes business objectives, a detailed development plan, and future possibilities.

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Entrepreneurship
development
(CMO)
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Table of Contents
INTRODUCTION...........................................................................................................................3
BUSINESS OBJECTIVES..............................................................................................................3
CUSTOMER VALUE PROPOSITION CANVAS.........................................................................4
“LEAN” BUSINESS MODEL CANVAS.......................................................................................6
DETAILED DEVELOPMENT PLAN............................................................................................8
The operational plan...............................................................................................................9
The technical solution and information technology plan.......................................................9
The human resource and organisation plan..........................................................................10
POSSIBLE FUTURE DEVELOPMENTS OR CHANGES IN DIRECTION.............................10
SUMMARY AND CONCLUSIONS............................................................................................11
REFERENCES..............................................................................................................................13
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INTRODUCTION
Entrepreneurship is the process of conceiving some new idea and taking on the business
and with efficient planning and organisation process. This is a special ability that helps an
individual to develop a market for some unmet need. Entrepreneur can be explained by giving
example of starting up a new business. Apart from this entrepreneur is explained as someone
who have ability and desire to establish, administer and success within start-up venture along
with risk entitled for generating revenue. Entrepreneur are the risk taker as well as they always
come in market with something innovative that can be idea, though or product. Motive behind
this is to gain long term sustainability, generating high revenue and making customer satisfy
(Bentivegna and et. al., 2020). In this report, the focus is on developing business idea of
providing PCR testing services by placing the PCR machine in cheaper letting area and
developing sample collection points, provides opportunities for such business to resolve this
issue and make people able to get their COVID-19 test done. This report will concentrate on
discussing business idea and objectives as well. Furthermore, customer value proposition canvas
and lean business model is attempted to be discussed. These all models are applied to develop a
detailed plan to that will involve execution of the given business idea. In addition to this, at the
end of this report, there is future possibilities discussion along with a sum of whole report.
BUSINESS OBJECTIVES
Every company, when begins its operations has some or other objectives. These
objectives or goals are important to direct the actions and initiatives of employees and
management of the company (Fortunato and Alter, 2015). In context of business idea of
providing PCR testing services by placing the PCR machine in cheaper letting area and
developing sample collection points, provides opportunities for such business to resolve this
issue and make people able to get their COVID-19 test done, there are some objectives related
with profit, sales revenue and profit margin. These all objectives have been prepared from point
of view of Chief Marketing Officer (CMO). Chief Marketing Officer is the C-Level executive
officer responsible for creating, imparting and delivering offers that have worth for the
customers, clients and partners. They are also referred as Global Marketing Officer or Marketing
Director. The key mission of CMO is to facilitate growth and expand sales by developing a
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extensive marketing plan which will promote the brand and help gaining a competitive
advantage over others.
They are in the top level management of the company and have to report to the Chief
Executive Officer or the Chief Operating Officer. Their work is excepted for the top line results
and enhancing market awareness and loyalty which leads to incremental sales. CMO have 5
major roles: Growth Driver as they play leadership role in creation and management of
marketing plans to achieve sustainable and profitable growth. Capability Builder as he is
responsible to develop robust market capability that helps the business compete in future.
These goals have been explained below:
Profit:Every company or firm comes into business line, for the main motive of earning
profits or benefits. Process of generating profits is done only through satisfying
employees and also delivering best quality products or services. Furthermore, it is a well
known fact, that, profit is only essential thing to make survival of business possible in
the market. No company can remain competitive until it is not generating profits
(European Data Portal (2020). Profits is not only necessary just for the survival of the
company, but also for the purpose of growth and expansion of the business venture in the
future. For the given business idea, as the business line is associated with pandemic time,
therefore, it has been decided that company will remain at break even point, so that there
is no profit and no loss situation. This will help the company to take on operations
smoothly and also will not come under covers of losses.
Sales revenue: It is the total amount of earnings received by the business from its target
market. This can be explained as the total amount of sales of products or services in the
market. Amount of sales revenue defines the size of a business and its operations. This
concept can be broken down in two dimensions and they are gross sales receipt and net
sales receipt. Sales revenue is always recorded for a specific period of time and this time
period is a standard and fix period, it can be yearly, quarterly, monthly or weekly too. It
is common that to understand the sales receipt structure, company can also adopt
unstructured time period system also (Shaykhutdinova and et.al., 2015). In context of
present business idea, sales revenue will be high due to the reason that there is high
demand of low cost test kits in the market. Company should adopt the technique of low
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cost production so that company still avail the situation of break even position, where
there is no profits and no loss for the company.
Profit margin: The profit margin is a ratio of a company's profit (sales minus all
expenses) divided by its revenue. The profit margin ratio compares profit to sales and
tells you how well the company is handling its finances overall. It's always expressed as
a percentage. In relation of present business idea of low cost test kits of COVID-19,
profit margin will remain 10% (GET YOUR GUIDE (2020).
CUSTOMER VALUE PROPOSITION CANVAS
It is a technique or method that provides assistance to the management of the company to
develop an overall understanding of what is actually the need and wants of customers. Through
this tool, it can be ensured that company is serving in accordance of identified needs and wants
of customers. This theory was designed by Alexander Osterwalder. The main purpose of this
theorist to develop this model was to ensure that offering is well fit in the market and industry.
Furthermore, this model is detailed relation in two parts of Osterwalder's broader Business
Model canvas: customer segments and value proposition. In simple term it can be said that,
Value proposition Canvas can utilise when there is requirement of refining existing products and
services offering as well as offerings of something new developed from scratch (Tranquillo,
Kline and Hixson, 2016). In relation of S H Flower company value proposition are as follows :-
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Customer profile
Customer jobs - This speak to task which customers need to be done just as it incorporate
issues which they are attempting to determine and furthermore need or needs which
attempting to be fulfilled (Ratten, 2016).
Customer Gains – They are essentially inverse of torments just as it clarify results and
preferences which clients expect or would get astounded through items and
administrations.
Customer Pains – It is identified with singular torment and friends can distinguish issues,
circumstance and negative feelings which client may confront while fulfilling their
requirements and needs in better way.
Value Proposition
Products & services This segment remember contributions of organization for
connection new business thought they are offering minimal effort test units at all sides of
the spot . It is significant for a business firm to guarantee that their contributions should
be appealing and result in catching eye of a few people inside viable way (Lan and et.al.,
2020.
Gain Creators – It diagram in what way administrations and results of organization make
picks up which clients want.
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Pain Relievers – It will clarify that how item and administrations of organization ease the
issues or torment which clients attempt to achieve. In addition, for a business firm it is
imperative to recognize agony of clients in better way and make it resolve so that
organization will ready to remember their clients from torment (Anggadwita and et.al.,
2017).
Customer value proposition canvas give help with deliberate comprehension of what
client need just as it makes items and administrations which coordinates their necessities in
amazing way. Furthermore, separate model assemble data of clients in simple way which suits
their necessity and permits more viable plan of plans of action. Besides, Value suggestion
Canvas model outcome in benefit and not wastage of time will be while creating thoughts in
which clients are not keen on it.
“LEAN” BUSINESS MODEL CANVAS
Plan of action canvas was presented by Alexander Osterwalder which was situated in his
prior book i.e., plan of action philosophy. Furthermore, separate model frameworks nine
fragments that structure building blocks for plan of action canvas. Also, Business model Canvas
reflect deliberately plan of action reflect in efficient way to plan of action so that, business firm
can zero in on plan of action fragment by section (Ojasalo and Ojasalo, 2016). Alongside this,
utilizing plan of action canvas will result to experiences in connection of clients to who
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organization serve, what incentive they are offering by what channel just as how business firm
will make or produce cash. Additionally, particular model can likewise use by this new business
thought for understanding their own plan of action or contenders moreover.
There are several factors which included within business Model Canvas explanation of these in
relation of new low cost test kits are as follows :-
Key partners – There are several key partners of new business idea of low cost test kits
which are government, WHO (Osterwalder Alexander and Yves Pigneur. "Business
model canvas."Self published. Last (2010).
Key activities – Particular Company direct a few exercises, for example, overseeing
clinical division, overseeing online media accounts, client benefits and haggling with
accomplices
Key resources – For directing regular routine tasks of an association there is prerequisite
of a few assets, for example, devoted advancement group originator, speculators,
agreements and methodologies.
Value proposition – There are a few offer of organization is to give ease test units and
contact to each side of the spot. Client connection – It is significant for a business firm to
keep up great connection with their clients for this reason organization leading a few
client connection exercises, for example, client administrations, individual connections
and accommodate exceptional need (Duarte, do Rosário Cabrita and Cruz-Machado,
2019).
Market channel – There are a few advertising channel however for an association it is
imperative to choose fitting promoting direct which help in drawing in huge number of
clients in better way. In connection of test pack organization they are utilizing basically
two market channel, for example, online media and organization webpage visit alongside
legislative advancement.
Market and customer segmentation - Prior to serving merchandise and ventures to clients
it is basic for an association to fragment market just as clients in appropriate way to
whom they need to serve.
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Cost structure It is basic to choose appropriate cost structure for working of
organization with the goal that things will oversee in powerful way according to the
prerequisite.
Revenue stream and pricing model – It include delivery services, sales and self test
services.
DETAILED DEVELOPMENT PLAN
Marketing plan is report which diagram promoting technique of a business firm for coming
year, quarter or month (Thébaud, 2015). What's more, it diagrams a promoting system which
business firm will execute inside their working for creating leads and arriving at target market.
Objectives – To introduce physical store of company in the market of UK within 2
months in order to enhance market share by 20%.
Market size –company is mid scale organisation which operating in UK and have 100
employees.
STP model – It is notable vital methodology inside current showcasing and STP
represents division, focusing on and situating. Individual model is helpful for organization when
they are making correspondences plan as it give help to advertisers in organizing suggestion and
afterward create just as convey customized and applicable directives for getting draw in with
various crowds.
Segmentation – company divide their market into smaller segments for understanding
needs and wants of customers in better manner.
Targeting - Key customers of Company is personal buyers as well as commercial
accounts also like corporations, hotels corporations and many more.
Positioning – By using proper marketing method company will take position within
market as they are using social media tools well as their company website for gaining
better place.
The operational plan
Operational arrangement is exceptionally nitty gritty arrangement which give clear picture
that how group, segment just as division will contribute in achieving objectives and destinations
of organization (Henry, Hill and Leitch, 2017). Also, operational arrangement maps consistent
schedule errand or venture which required for running business in compelling way.
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Vision- Vision of the company is to provide PCR testing services by placing the PCR
machine in cheaper letting area and developing sample collection points, provides opportunities
for such business to resolve this issue and make people able to get their COVID-19 test done
(Peto and et.al., 2020).
Mission –Company mission include several things which are mention below :-
Serve to each and every customer equally
Work for promoting honesty and justice every time.
Respect dignity of each and every clients.
Most important is to serve society by providing cheapest possible test kit.
Key to success - There are numerous strategies which Company use for gaining
successful place within business environment. Explanation of these are as follows :-
Introduce cheapest test kits to customers by using several ways of marketing.
Hiring staff who are responsible as well as they can respond in effective manner for
handling task in proper manner.
Offering high quality results in this pandemic time.
Building good relation within employees and employers as well as including clients and
agents.
The technical solution and information technology plan
Specialized arranging basically implies that business firm need to guarantee that needs just
as needs of their clients, partners and speculators are getting satisfied inside powerful way. Also,
for a business firm it is imperative to zero in on these territory since they are significant piece of
organization and result in development and advancement of Company (Schmitz and et.al., 2017).
In basic term it tends to be said that setting up point by point specialized plans will achieved just
when needs just as desires for partners will move in legitimate way inside attainable
programming set necessities.
Data innovation plan is significant for organization since it is a significant business in this
pandemic time as they require more innovation for directing business tasks in viable way and
furthermore achieving objectives and destinations. What's more, innovation furnishes different
devices to business person likewise with the help of this they can direct their new organization
through beginning up and furthermore at development stage. In addition, private company
advertising, bookkeeping and correspondence will altered through progression inside PC,
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correspondence innovation, network just as organizations inside scope of enterprises constantly
adjusting for taking full preferences of innovation advancement (Schengenvisainfinews (2020).
The human resource and organisation plan
Organization is mid scale business and their development system is market improvement
for this reason it is significant for them to enlist more workers. So they will ready to extend their
business in viable way and achieve objectives and targets. Likewise, human asset arranging is
significant movement inside a business. Accordingly, it include labor force arranging, worker
advancement plan, building representatives pay and advantages projects, preparing and
improvement just as recruiting and terminating representatives. Human asset incorporate getting
ready for a few objectives, for example :-
Workforce arranging
To be learning association
To diminish workers turnover and upgrade representatives maintenance
To be perceived as favored bosses
employees will have protected just as strong working environment.
POSSIBLE FUTURE DEVELOPMENTS OR CHANGES IN DIRECTION
ANSOFF MATRIX:-
A product-market expansion grid used for the development of companies growth comes
in the category of Ansoff Matrix (Schawel and Billing, 2018). It comprises of four strategies.
That is Market Penetration, Product Development, Market Development and Diversification. All
the strategies is backed by some risks which although varies from low to high. Each growth
strategy is described below:-
Market Penetration: This strategy focuses on increasing its sales but by staying in the
current market and with the current selling product only. The seller neither moves to a
new market nor manufactures any new product. Companies does this by adopting various
methods like either reducing the delivery processing time, increasing working hours of
stores etc.
Product Development: In this strategy company focuses on bringing a new product
variant for its customers but remains in the market where they currently operates. They
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does this either by modifying their product packaging, size, taste, etc. Installation of
innovation or technology in the product exists in this situation (Lan and et.al., 2020).
Market Development: The change which takes place by adopting this strategy is that the
company enters into the new market. New market refers to the area where till date the
company has not sold any product or does not operated in any manner. The change does
not takes place in any manner in the product or services the company is offering.
Company can embraces the market by accessing online platform to enter into the new
market.
Diversification: Diversification means witnessing everything new which can either be a
new product or a new service or a new market for operation. This includes a big change
for the company. Organization can adopt this strategy by installing new product line or
new product range, into new market. Company with higher risk taking capability
generally does this because this strategy is backed by the highest level or risk, but
sometimes proves a best strategy for the growth (Nijssen, 2017).
SUMMARY AND CONCLUSIONS
From the above report, it can be elucidated that to start business operations for any new
business idea, it is essential that company analyses the requirement of required finances. This
will involve taking on various activities and also includes arrangement of various resources those
are required to execute the business plan formulated in above report. In context of present
business idea of providing cheaper test kits, company is planning to take on the finance of 3:2
ratio. This means that 60% of fund will be arranged from outside sources, such as angle investors
and remaining 40% is arranged from personal sources or savings. The main reason to procure
funds from angle investors is that, the lending conditions are much easier than those of other
lenders in the market. The main quality of this institution is that they have favourable position
towards entrepreneurs and they also evaluate business idea very carefully. In addition to this,
angle investors focus on providing assistance to start-ups while they are taking their first step,
instead of possible profit which they get from business. In simple term it can be said that, Angle
investors are opposite of venture capitalists. The other common name of angle investors is seed
investors, private investors and also angel funder. The main benefit of this source is that this
investor provide the facility of one time investment and through this, it can lead to smooth run of
activities, without any stoppage of operations because of reason of lack of funds.
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REFERENCES
Books and Journals
Anggadwita, G. and et.al., 2017. Socio-cultural environments and emerging economy
entrepreneurship. Journal of Entrepreneurship in Emerging Economies.
Bentivegna, E., and et. al., 2020. New IgM seroconversion and positive RT‐PCR test after
exposure to the virus in recovered COVID‐19 patient. Journal of medical virology.
Duarte, S., do Rosário Cabrita, M. and Cruz-Machado, V., 2019, August. Business Model, Lean
and Green Management and Industry 4.0: A Conceptual Relationship. In International
Conference on Management Science and Engineering Management (pp. 359-372).
Springer, Cham.
European Data Portal (2020) The impact of COCID-19 on the International Tourism Industry.
Available at: https://www.europeandataportal.eu/en/impact-studies/covid-19/impact-
covid-19-international-tourism-industry (Accessed: 16 November 2020).
Fortunato, M.W. and Alter, T., 2015. Community entrepreneurship development: an
introduction. Community Development, 46(5), pp.444-455.
GET YOUR GUIDE (2020) Coronavirus (COVID-19) travel restrictions. Available at:
https://www.getyourguide.com/magazine/coronavirus-travel-restrictions/ (Accessed: 17
November 2020).
Henry, C., Hill, F. and Leitch, C., 2017. Entrepreneurship education and training: the issue of
effectiveness: the issue of effectiveness. Routledge.
Lan, L. and et.al., 2020. Positive RT-PCR test results in patients recovered from COVID-19.
Jama. 323(15). pp.1502-1503.
Nijssen, E.J., 2017. Entrepreneurial marketing: an effectual approach. Taylor & Francis.
Ojasalo, J. and Ojasalo, K., 2016. Service logic business model canvas for lean development of
SMEs and start-ups. In Handbook of Research on Entrepreneurship in the
Contemporary Knowledge-Based Global Economy (pp. 217-243). IGI Global.
Osterwalder, Alexander, and Yves Pigneur. "Business model canvas."Self published. Last (2010).
Peto, J. and et.al., 2020. Unnecessary obstacles to COVID-19 mass testing. Lancet (London,
England).
Ratten, V., 2016. Female entrepreneurship and the role of customer knowledge development,
innovation outcome expectations and culture on intentions to start informal business
ventures. International Journal of Entrepreneurship and Small Business, 27(2-3),
pp.262-272.
Schawel, C. and Billing, F., 2018. Ansoff-Matrix. In Top 100 Management Tools (pp. 31-33).
Springer Gabler, Wiesbaden.
Schengenvisainfinews (2020) Number of EU Countries Asking Travelers for COVID-19 Negative
Test Results Is on the Rise. Available at:
https://www.schengenvisainfo.com/news/number-of-eu-countries-asking-travellers-for-
covid-19-negative-test-results-is-on-the-rise/ (Accessed: 18 November 2020).
Schmitz, A. and et.al., 2017. Innovation and entrepreneurship in the academic setting: a
systematic literature review. International Entrepreneurship and Management
Journal, 13(2), pp.369-395.
Shaykhutdinova, G.F. and et.al., 2015. Actual problems of youth entrepreneurship at the modern
stage. Journal of Advanced Research in Law and Economics, 6(2), p.378.
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Thébaud, S., 2015. Business as plan B: Institutional foundations of gender inequality in
entrepreneurship across 24 industrialized countries. Administrative science
quarterly, 60(4), pp.671-711.
Tranquillo, J., Kline, W. and Hixson, C., 2016, June. Making Sense of Canvas Tools. In ASEE
Annual Conference, New Orleans.
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Appendix 1
Market size – business idea will be taken forward on very large scale as it includes providing test
options for pandemic time.
Market growth - In relation of present business idea they are presently using market
penetration strategy in that they focus on enhancing sales of their present products in existing
market area. For further development, respective organisation use market development as an
strategy in which they will focus on expanding their business by entering in new market with
existing products and services.
Segment – Key customers of business idea of test kit for COVID 19, is people who
cannot afford expensive test kits as well as commercial accounts also like corporations, hotels
corporations and many more.
Competitors – In UK there are several test kits available who are competitors for this
test kit.
Key partners – There are several key partners of test kit such as investors, government,
creditors, social activists, NGO's and so on.
Marketing channels They are mainly using two market channel for attracting
customers in effective manner i.e., company site and social media tools and also through
promotion done by government.
Appendix 2
Fixed costs
(In £)
Variable
costs (In £)
Fixed costs
(In £)
Variable
costs (In £)
1st year 2nd year
Online application
development 3000 0
Salary to staff 15000 15000
Promotional cost 500 300
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Licensing charges 400 250
Insurance cost 1200 1200
Raw material 35000 55000
Packaging cost 4500 6000
Labour charges 1000 1800
Other costs 500 700
Subtotal 20100 41000 16750 63500
Total 61100 80250 91650
Revenue
stream for first
three years
Number of tests
orders per day
Price per order Total revenue of
week
Total yearly
revenue (48
weeks)
1st year 300 100 30000 1440000
2nd year 250 100 25000 1200000
3rd year 200 100 20000 960000
Assumptions:
The number of tests order per day has been assumed.
Number of weeks in a year is also assumed.
Sales price
Appendix 3
BEP: Fixed cost/contribution per unit
Contribution per unit: Sales price-variable cost per unit
= 100-80
= 20
1st year: 20100/20
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= 1005 Units
2nd year: 16750/20
= 83.75 Units
3rd year: 16750/20
= 837.5 Units
Cash flow analysis table
1st year 2nd year 3rd year
No. Sales 67200 84000 100800
Selling price £100
Sales revenue 6720000 8400000 100800
Cash Budget for 3 years
Receipts (cash inflow)
Cash sales 537600 672000 806400
Investment
Payments (cash outflow)
Online application development 3000 0 0
Salary to staff 15000 15000 15000
Promotional cost 500 300 300
Licensing charges 400 250 250
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Insurance cost 1200 1200 1200
Raw material 35000 55000 65000
Packaging cost 4500 6000 6800
Labour charges 1000 1800 2200
Other costs 500 700 900
Cash balance 476500 591750 714750
Opening balance 0 476500 1068250
Closing balance 476500 1068250 1783000
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Balance Sheet
As at end of Year One
Current Assets
Cash 5100
Debtors 18000
Stock 3120
Total Current Assets 26220
Non-current Assets
Computer 5500
Store Fit Out 8100
Office Equipment 15000
Total Non-current Assets 28600
Total Assets 54820
Current Liabilities
Credit Card 5500
Creditors 4120
Total Current
Liabilities
9620
Non-current Liabilities
Total Non-current Liabilities
Total Liabilities 9620
Net Assets 45200
Shareholders’ Equity
Owners’ Funds 40000
Current Year Profit 5200
Total Shareholders' 45200
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Equity
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Month
Pre
-
Sta
rt
mon
th 1
mo
nth
2
mo
nth
3
mo
nth
4
mo
nth
5
mo
nth
6
mo
nth
7
mo
nth
8
mo
nth
9
mo
nth
10
mon
th
11
mon
th
12 Total
INCOME
Cash Sales
1,50
0.00
1,6
72.
50
1,86
4.84
2,07
9.29
2,3
18.
41
2,5
85.
03
2,88
2.31
3,2
13.
77
3,58
3.36
3,99
5.44
4,45
4.92
4,96
7.24
35,11
7.11
Credit Sales
750.
00
836
.25
932.
42
1,03
9.65
1,1
59.
21
1,2
92.
52
1,44
1.15
1,6
06.
89
1,79
1.68
1,99
7.72
2,22
7.46
2,48
3.62
17,55
8.56
Business Loans
10,0
00.0
0
10,00
0.00
Income from
other sources
1,20
0.00
1,3
38.
00
1,49
1.87
1,66
3.44
1,8
54.
73
2,0
68.
02
2,30
5.85
2,5
71.
02
2,86
6.69
3,19
6.36
3,56
3.94
3,97
3.79
28,09
3.69
Opening
balance 0.00 0.00
0.00
Total
£13,
450.
00
£3,
846
.75
£4,2
89.1
3
£4,7
82.3
8
£5,
332
.35
£5,
945
.57
£6,6
29.3
1
£7,
391
.68
£8,2
41.7
2
£9,1
89.5
2
£10,
246.
32
£11,
424.
64
£90,7
69.36
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Cash Purchases
1,10
0.00
1,2
26.
50
1,36
7.55
1,52
4.82
1,7
00.
17
1,8
95.
69
2,11
3.69
2,3
56.
77
2,62
7.80
2,92
9.99
3,26
6.94
3,64
2.64
25,75
2.55
Stock
350.
00
390
.25
435.
13
485.
17
540
.96
603
.17
672.
54
749
.88
836.
12
932.
27
1,03
9.48
1,15
9.02
8,193
.99
Drawings
200.
00
223
.00
248.
65
277.
24
309
.12
344
.67
384.
31
428
.50
477.
78
532.
73
593.
99
662.
30
4,682
.28
Wages/Sub
Con.
300.
00
300
.00
300.
00
300.
00
300
.00
300
.00
300.
00
300
.00
300.
00
300.
00
300.
00
300.
00
3,600
.00
Rent
350.
00
350
.00
350.
00
350.
00
350
.00
350
.00
350.
00
350
.00
350.
00
350.
00
350.
00
350.
00
4,200
.00
Miscellaneous
100.
00
100
.00
100.
00
150.
00
150
.00
210
.00
210.
00
220
.00
230.
00
240.
00
250.
00
250.
00
2,210
.00
Tools &
Equipment
(Capital Items)
5,70
0.00
10,0
00.0
0
15,70
0.00
Total
£8,1
00.0
0
£2,
589
.75
£2,8
01.3
2
£3,0
87.2
2
£3,
350
.25
£3,
703
.53
£14,
030.
54
£4,
405
.15
£4,8
21.6
9
£5,2
84.9
9
£5,8
00.4
1
£6,3
63.9
6
£64,3
38.83
Surplus/Deficit
£0.
00
£5,3
50.0
0
£1,
257
.00
£1,4
87.8
1
£1,6
95.1
5
£1,
982
.10
£2,
242
.04
-
£7,4
01.2
3
£2,
986
.53
£3,4
20.0
3
£3,9
04.5
3
£4,4
45.9
0
£5,0
60.6
8
£26,4
30.54
Balance @
Start
£0.
00
£0.0
0
£5,
350
.00
£6,6
07.0
0
£8,0
94.8
1
£9,
789
.96
£11
,77
2.0
£14,
014.
09
£6,
612
.86
£9,5
99.3
9
£13,
019.
42
£16,
923.
95
£21,
369.
85
22

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5
Balance @
End
£0.
00
£5,3
50.0
0
£6,
607
.00
£8,0
94.8
1
£9,7
89.9
6
£11
,77
2.0
5
£14
,01
4.0
9
£6,6
12.8
6
£9,
599
.39
£13,
019.
42
£16,
923.
95
£21,
369.
85
£26,
430.
54
23
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