Entrepreneurship development PDF - assignment
Added on 2021-01-02
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ENTREPRENEURSHIPDEVELOPMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1SECTION 2 Opportunity Formation...............................................................................................1Section 3 Opportunities development..............................................................................................4Discussion to develop service into the significant venture by drawing features with help ofthree development perspective. ...................................................................................................4CONCLUSION................................................................................................................................6
INTRODUCTIONThis study is based on Entrepreneurship Development. It is a process of improving theskills and knowledge of entrepreneurs by conducting various training programs etc. Thisproposal will be including a business idea for Hair and beauty Salon that is located in northLondon on the side of a play ground (Jones and et.al., 2018). This business idea is proposed toattract the customers of London as there is high demand for this business in that particularlocation and also this idea is emerged because of the huge demand for attractive look. This business will be implemented by forming a unique idea to grab the opportunity toattract customers of different age group. This business will be targeting customers that willinclude mums and kids , men and women, elderly and students. Furthermore , it will includedifferent products and services of Hair and Beauty Salon. Also, it will provide with the processto implement this business idea to increase their market share in North London. Moreover, thisassignment will include about opportunity development in which the firm focuses on developingits products and services by using perspectives of entrepreneurship development. Hair and beauty Salon will be providing various services for different age group whichwill assist the business in development of its enterprise at North London.SECTION 2Opportunity FormationBusiness idea:The business idea is to launch a Hair and beauty salon to overcome theproblems faced by every individual. Hair and beauty salon will be launch with an attractiveinterior. This Salon is very attractive as it provides various services for all age group.(Blackburn, 2016). This Salon will have attractive hair designers which will be available fordifferent ranges such as classical, experts and professional hair designers. This salon willprovide various services and specially for hairs. This Salon will be providing various different hair styles by scanning the face of thecustomers and then designing the hair style according to their choice. Business idea for this salonis developed to provide customers with unique features which are not available in any othersalon located in North London. (Jones and et.al., 2018). It proposed development is to providemore attractive services by increasing its quality of providing services.Market promotion of the salon: Black salon In order to provide information to customersabout the various advantages of this salon will provide the 50% off on their first visit. Hair and1
beauty salon will use various promotional tools such as advertisement of product in the televisionand magazines to attract customers from various areas. Black salon will have various attractiveinterior which is made up of combination of black and white. and it is available for all the agegroup people(Nguyen, Sullivan Mort and D'Souza, 2015). Hair and beauty salon is providingvarious discounted offers to customers .Black salon will gain the market because of its variousunique services which will help the salon in gaining more profitability.The Idea is processed by identifying various factors such as :Target customers : The target customers of this salon include people from different agegroup which consist of mums and kids, men and women and elderly and students (Ács,Szerb, and Autio, 2016). This salon will be targeting people of all age group because toprovide information about its services and to serve them.Identification of competitors : This Salon is launched after identifying the competitorsthat are involved in The same field. Black salon identified various problems relating tocompetitors services and then this idea is processed to reduce the deficiency present inthe services of competitors.Uniqueness of product : Black salon will be launched is having various attractiveservices which include face scanning for hair designing etc. This salon is havingattractive designers which are classified into classical , experts and professionals. (Basuand Bharti, 2016). The Uniqueness about this salon is that it contains fewer chemicalsand more organic to products to be used on hairs for styling.Quantify value of the product : This Salon launched in North London will be affordable byevery customers as it is offering customers with 50 % discount on their first visit. This will assistthe Black salon in increasing its customers base.The business idea is to launch the hair and beauty salon in the north London, theattractive feature of the this entity is that there is present of expert hair designer and they areavailability of the ranges as classic, expert and professional hair designers. In addition to this, thehair and beauty salon will be named as “Black” and the entrepreneur are planning to have thesuperior interior concept. So, the physical outlet can also be attractive to the customers in thehuge context (Ács, Szerb and Autio, 2016). The all theme of the salon will be based on blackand white. The rank has been given as per their level and prices are also varied. In order to makethis launch successful in the market, it is the responsibility of the firm to provide the better and2
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