Entrepreneurship Development

Entrepreneurship Development

Table of Contents
Introduction.................................................................................................................................. 3
Customer value proposition canvas.............................................................................................4
Customer value proposition canvas.............................................................................................5
Lean Business Model Canvas.....................................................................................................7
CMO Marketing and customer engagement plan.......................................................................11
Financial and financing plan......................................................................................................14
Summary................................................................................................................................... 15
Reflection................................................................................................................................... 16
References................................................................................................................................ 18
Appendix II................................................................................................................................. 19

Introduction
The Lean Startup gives a logical way to deal with making and overseeing new businesses and
get an ideal item to clients' hands quicker. The Lean Startup strategy shows you how to drive a
startup-how to control, when to turn, and when to continue on and grow a business with greatest
speeding up. It is a principled way to deal with new item improvement.
A central section of the Follow Startup approach is the circle of insertion of the learning
measure. The first step is to make sense of the problem that should be clarified and then build a
Minimum viable product (MVP) to start the learning path as soon as possible expectation in the
circumstances. Once the MVP is set up, a beginner can take a look at how to tune the engine.
This will involve estimation and learning and should include important steps that show the
question of location and logical results.
This project report consists of lean development plan of business idea of marketing an
electronic device for children age between 4 – 12 for watching fairy tale stories with 3 D
hologram effect for education purpose. The main advantage of this business idea is no one has
taken initiative on this idea; hence, it’s totally new and having innovative way to deliver
education. The 3 D hologram effect of characters makes it interesting and modern, which
attracts children and helps them in fast learning.
Profit, sales revenue and profit margin objective for 3 years:
 Increasing revenue by 20% every year
 Earning £40 on each product as a profit margin
 Save at least 40% as a gross profit out of sales revenue over the year
 The targeted sales revenue for the present year is achieving £1 Million
 Based on this the total sales need to be 5,000 over the year @ £200 per product
 Maintaining variable cost upto 60% of sales revenue
Other than this; the other objectives of company is to pitch product to atleast 100,000 people
and at the rate of 5% conversion rate; 5,000 converted customers could make revenue for firm.

The medium of sales pitch are telemarketing, social media, banners, network marketing, public
campaign, school visiting, promotion on mall especially at kid’s zone and free trial to visitors.
The main aim behind this business idea is to deliver education to students in more interesting
and innovative way.
Customer value proposition canvas
The Value Proposition Canvas is a tool that helps ensure that an item or administration is
around what the customer thinks and needs. The Value Praise Canvas was originally developed
by Dr. Alexander Osterwalder as a structure to ensure that there is a transition between the
object and the market. It is a detailed description of the connection between two pieces of
Osterwalder’s larger body model canvas; customer allowances and offers.
This tool is a basic sheet of paper with a large square on the left and a circle on the right. It is a
geometric collection designed with the customer’s allowance canvas and according to the
inspiration shape. Together they aim to ensure that an understanding of what is featured and
featured an article meets the needs of a specific class of customers.
The value proposition is basically an advertisement that is most commonly used in business to
summarize a desire for respect - because a buyer (or company if your customers are different
organizations) should do something or buy the administration of the group. It is a promise of
great value to be transmitted. Promotion is the promise of an organization for a customer or a
fragment of the market. It’s a simple motivation behind why a customer should buy something or
manage from you. Motivation should be a unique explanation that clarifies how an object
constitutes a point of distress, details its added benefit and explains the reason behind why
which is better than the comparative articles available. The perfect offer is complex and requires
deep customer rooted dynamic drivers.

Customer value proposition canvas
Value Proposition Customer Profile
The circle (Customer Profile)
Typically, the prologue to the canvas begins with the correct part responsible for the client's
image. The circle is divided into three parts where you need to identify mistakes and satisfy your
customers' desire, just like positive and negative things happen to them.
Jobs:
 Get help to children
 Easy way to provide education
 Make quick learning
 Parents voice control with safety to children eyes
Pains:
 Dependency on parents for read out story and comics
 Lack of focus by children while reading books