Entrepreneurial Developments

Entrepreneurial
Developments

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
BUSINESS OBJECTIVES .............................................................................................................3
CUSTOMER VALUE PROPOSITION CANVAS.........................................................................4
‘LEAN’ BUSINESS MODEL CANVAS........................................................................................6
DETAILED DEVELOPMENT PLAN............................................................................................8
The Marketing Plan.....................................................................................................................8
The Operational Plan...................................................................................................................9
The Technical Solution and Information Technology Plan......................................................10
The Human Resources and Organisation Plan..........................................................................10
The Financial Plan.....................................................................................................................11
POSSIBLE FUTURE DEVELOPMENTS OR CHANGES IN DIRECTION.............................11
SUMMARY: WHY SHOULD SOMEONE PROVIDE FINANCE TO THIS LEAN START-UP
........................................................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDICES:-.............................................................................................................................15
APPENDIX 1- Primary and Secondary Market Research.............................................................15
APPENDIX 2- The Financial Plan ...............................................................................................15
Cost Structure:...........................................................................................................................15
The summary results of computations:.....................................................................................16
Cost structure and break even:..................................................................................................18
Profit and loss statement:..........................................................................................................18
Notes:........................................................................................................................................19
Balance sheet:............................................................................................................................19

INTRODUCTION
Lean business start-up is a method that is used by entrepreneurs and companies to find
and develop either a new company or offerings (Products and services) on behalf of existing
organisation (Hayter, 2016). The lean start-up business model is used for developing those goods
for which market already exist that is the consumers need such goods which are already in
demand and market is developed once the products is launched. On the contrary other business
models are focusing on product development and then hope and make efforts for developing the
market after the new offering is already being launched in the respective area or marketplace.
Lean start-up and business model also develops employment and differentiate itself from
traditional business styles as while hiring workforces those workers are hired who are adaptable,
flexible and who can work faster while learning and adapting new skills. On the other hand,
traditional business model are focused towards individuals who are skilled, hold long years of
experience and abilities.
The project is developed over a new lean start-up business named as Little Angel's by
Bobby a play house in shopping centres and mall where parents can drop their children while
shopping and can have their personal stuff done in peace. The project is inclusive of detailed
business plans for Little Angel's by Bobby. Business objectives will be defined according to
which value proposition plan and lean business model canvas is developed. Moreover,
marketing, financial, operational and human resource plan is developed. At last, a summary is
provided for justifying the reasons behind funding such lean start-ups (Carvalho, 2017).
MAIN BODY
BUSINESS OBJECTIVES
Objectives are known as end goal or targets, in relation to businesses these objectives are
developed in the very beginning at the planning stage for rendering the direction for running
business smoothly and efficiently in long term. Business objectives are developed by
management of organisations who are at directorial and managerial positions and have worked fr
establishing the business. Every business owner develop certain aims and motives to attain while
rendering goods and services to customers, fulfilling their needs and work for accomplishing all
pre-determined objectives. These business objectives are necessary to be achieved in prescribed
time period. The lean business start-up Little Angel's by Bobby has specific business objectives

in relation with Profits, Sales Revenue and Profit Margins for the first three years of
operations which are elaborated below:
 Profits- Every business of all sizes micro, small, medium and large have the foremost
objective of operating in marketplace is to earn profits. The profitability of company
depends upon customers shopping experience and satisfaction. Profits is essential for
business initially for repaying all debts and make expenditure and in long term is for
earning higher and higher profits for surviving in competitive market. The aim of Little
Angel's by Bobby in relation to profits is to stand at break even point in first year that is
not profit and no loss and balance the situation and earning higher profits every year form
the previous one (Szerb and et. al., 2020).
 Sales Revenue- The amount entity releases form the sale of goods and services is knows
as sales revenue which is used for defining the size of business. Both sales and revenue
are interchangeable words as they mean the same. The sales revenue units are divided
into two parts that is Gross Sales and Net sales. The company Little Angel's by Bobby is
aiming towards having break even profits in first year and according to which it is aiming
to gain higher revenue and reduce their costs in order to maintain the break even results.
 Profit Margins- This is ratio that is calculated for knowing the exact amount of money
earned by entity by subtracting all expenses from total profits units and dividing the result
by the total revenue digits. Profit margin ratios renders a comparative relationships
between sales and profits digits enable the management to known the balance that is
needed to be maintained for holding stable and flourishing business results. Therefore,
the aim of Little Angel's by Bobby is to have a profit margin of 15% to function smoothly
and efficiently (Malecki, 2018).
CUSTOMER VALUE PROPOSITION CANVAS
The customers value proposition canvas model is a approach adopted for ensuring that
the products and services that are being offered in the market are positioned properly around the
needs of people and most importantly targeted audiences. This model of value proposition
canvas is utilised in two situation wither when company wants to refine their offerings and the
second one is when a new offering is developed from scratch. Little Angel's by Bobby fits in the
second situation as there is no other similar offering company in the market. The service they
are offering is to keep check on kids while their parents go shop in the shopping centres. The

canvas has two segments Customer Profile and Value Proposition each has three elements.
The value proposition canvas for Little Angel's by Bobby is as follows:
Illustration 1: What is the Value Proposition Canvas, 2020
(Source: What is the Value Proposition Canvas, 2020)
Customer's Profile:
 Gains- The factor which creates value for customer's which makes them satisfied and
happy. The gain Little Angel's by Bobby is offering is peaceful time to parents for
shopping while their kids enjoy in the soft zone under observation of experts (Maxwell
and et. al., 2018).
 Pains- The pain is basically a fear that customers have for their children about their
safety and well-being while they are away.
 Customer Jobs- The consumers wish which they are trying to satisfy is to shop for them
and their family members and efficiently but smaller kids make it very hectic which is a
problem and needed to be solved.
Value Proposition:
 Gain Creators- The service offering of Little Angel's by Bobby renders consumers free
time and relaxed mind at the time of shopping by dropping children at a place where they
can enjoy and easily being watched by experts.

 Pain Reliever- The consumers specifically women gets really less time for themselves
between all their responsibilities towards family, job and their kids. Little Angel's by
Bobby provides them an service which will allows them to shop properly without being
in pressure and tension about their new born and small kids.
 Products and Services- The service is of providing a play zone for kids in shopping
centres and large shopping marts where kids can be dropped under watch of experts and
specialised professionals in taking care of babies and their needs (Roy and Mukherjee,
2017).
‘LEAN’ BUSINESS MODEL CANVAS
A lean business start-up is developing a new business or offering in the marketplace for
the customer's who's market is already developed and company do not need to make efforts for
making people understand what exactly the offering is and how it will satisfy the needs and
requirements of people. A business model canvas is a one page document which has several
element and allows firm or a business to deconstruct their plans into those specific areas or
elements highlighted in the canvas for more specific and detailed analysis picture. This canvas
model reduces the complexities of plans and make it easy for people to understand by just a one
page document holding all necessary and specific data and plans.
Key Partners:
 Engageme
nt with
stores in
shopping
centres for
promotion
s.
 Engageme
nt with
toys
suppliers.
 Suppliers
Key Activities:
 Taking
feedbacks
from
customers
specially
regular
clients and
building
long term
relationshi
ps.
 Analysing
Value
Proposition:
 Safe and
healthy
environme
nt for kids
enabling
in
personal
growth
and
keeping
Customer
Relationships:
 Long
lasting
and
healthy
relationshi
ps with
consumers
.
 Loyal
customer
base, kept
Customer
Segments:
 Housewiv
es and
working
mom's.
 Basically,
medium
and upper
middle
class
families of
society