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The Pleasure Paradise Luxury Hotel - Ibiza

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Added on  2020-11-12

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This resort will provide unique products or services to the customers which are based on the need of customers in order to impress their fantasies into reality: This will be the first resort where customers can be able to visit their fantasies into reality (Gitarella and Maglio, 2014). So, in order to provide unique product or services to marketplace Pleasure Paradise has also decided to enter into market with some unique services for grabbing the attention of customers in their holiday resorts. Therefore, Pleasure Paradise is planning to bring

The Pleasure Paradise Luxury Hotel - Ibiza

   Added on 2020-11-12

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CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................2MAIN BODY..................................................................................................................................2OPPORTUNITY FORMATION.................................................................................................2OPPORTUNITY DEVELOPMENT...........................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................101
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INTRODUCTIONEntrepreneurship refers to the process of planning, organising, developing and managing abusiness venture with some new or innovative idea within the marketplace to achieve edge overothers. This project is about Pleasure Paradise luxury hotel which is domicile in UK and trade inIbiza which provide services to adults of age from 21-50. The main idea behind venturing thisentrepreneurial idea is to provide adults a positive environment where they can entertain and getservices which let them covert their fantasies into reality (Ndungu and et. al., 2017). This idea isunique as Pleasure Paradise is position itself through niche market within the industry that hasnot yet provided to market at this scale. Apart from this it also provides unique products orservice to target market like Erotic Museum with toys and fantasy games, thematic rooms,restaurants with aphrodisiac food etc. This uniqueness in services will help Pleasure Paradise inproviding its customers an opportunity to get their fantasies become real. MAIN BODYOPPORTUNITY FORMATIONThe demand of customers regarding their holiday resort services are keep on increasingday by day as with the increase in peoples’ living standard their spending power get increased.As a result of which clients are more searching for most appealing and satisfactory services inhotels as well as resorts that provide holiday packages (Citarella and Maglio, 2014). So, they canenjoy their holidays by availing unique services. This increases the competition among differentresorts and they are continuously trying to involve unique services as well as different activitieswithin their holiday packages to attract large number of customers. Therefore, this has created alot of competition and restricts the entrants of another player with similar ideas or relatedservices of holiday resorts. This bring on several issues related to venturing up a business in thisindustry and hence create a lots of problem for new entrants as they have to bring a new idea ormore strong strategy to grab a position in marketplace.So, in order to provide unique product or services to marketplace Pleasure Paradise hasalso decided to enter into market with some unique services for grabbing the attention ofcustomers in their holiday resorts. As existing market have huge competition from biggestplayers like Moofushi Maldives, Samabe suites, Caribbean islands, sandals etc., in products likepools party, private beach and spa. Therefore, Pleasure Paradise is planning to bring on productor services to the market over erotic themed adult resorts that are unique and are not yet provide2
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at this scale of niche market. This is the biggest opportunity for the Pleasure Paradise to grabgreatest attention from the target market by covering a wider area within the resort and adultvacation industry. The idea behind venturing the resorts and hotels based on erotic theme is toprovide services to the adults of age between 21 to 50 years with a place that completely impressand satisfy the needs of guest (Gwija, Eresia-Eke and Iwu, 2014). Apart from this, PleasureParadise work over an idea to satisfy the need as well as expectations of adults regarding theirholiday resorts. This hotel will provide such product or services to customers so that they will beable to live their fantasies into reality. Therefore, idea behind developing erotic themed based resorts and hotels is to provide aplace to adults where they can enjoy their holiday as per their expectations or fantasies. Apartfrom this these adult resorts also focuses on providing a taboo free safe as well as positiveenvironment where people can spend their holidays with more entertainment. It has been plannedto provide a more unique services with several different activities which give customers pleasureto spend their holiday in a more satisfactory manner. These additional activities also support inattracting customers to visit resorts and achieving sustainability in industry (Blackburn, 2016).The resort will be unique services provider as it will be going to provide a different and somenew services to market which is yet been offered at this stage. Following are the product orservices that will be offered by Pleasure Paradise resorts:Erotic Museum: This will be going to located over the first floor of resort and in whichseveral fantasy games will be hosted for the customers who visit resort for spending theirholidays. This will be the part of their holiday package where customer can visit the place. It willhelp in fulfilling the expectation of customers which they have with resort services. Thematic rooms: Resort will consist of several large and spacious rooms with moreattractive ambiance so that the expectation of customers regarding their holiday packages can befulfilled. Apart from this room will be setup on the basis of different themes such as Halloween,Christmas, New Year and many more as per the demand of customers. These rooms contain amost attractive interior with proper lighting effects in order to enhance its attractiveness in frontof customers. Aphrodisiac food: The clients will be present with variety of food related high qualityservices and will also being served with aphrodisiacs food which are most nutritious and rich inzinc. This will help in improving their health and benefits of food will support in attracting3
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