Entrepreneurial Development: Organic Bakery

This presentation focuses on the entrepreneurial development of an organic bakery. It covers topics such as market gap, value proposition canvas, business model canvas, and lean hypotheses and business research. The presentation provides insights into the investable, profitable, and lean opportunities in the organic bakery industry.

ENTREPRENEURIAL
DEVELOPMENT
ORGANIC BAKERY

TABLE OF CONTENTS
 Investable, profitable and lean opportunity
 Creativity representation
 Value proposition canvas
 Business model canvas
 Lean hypotheses and business research
 References

INVESTABLE, PROFITABLE AND LEAN
OPPORTUNITY
Market gap
 There are very limited organic and healthy bakery options.
Size Market
 The growth in the people choosing healthier lifestyle options is
increasing by 16.71% in UK.
Fixing Market Gap
 Organic Bakery provides a range of healthy eateries and snacks
without compromise in taste

CREATIVITY REPRESENTATION

VALUE PROPOSITION CANVAS
 Value proposition canvas has two components. The value map
indicates the manner in which value will be created and customer
profile indicates client profile describing the key characteristics and
traits.

VALUE PROPOSITION CANVAS (CONT.)
CUSTOMER PROFILE
 Customer Jobs: Organic and healthy bakery items with equally
great taste.
 Pains: Longer waiting times, slow arrivals, limited service areas.
 Gains: Offers and discounts, loyal customer prizes
VALUE PROPOSITION
 Gain creators: Great taste without getting any calories is the key
gain.
 Products and services: The sale of organic bakery items that are
healthy and fat free is the key product that has been created.
 Pain relievers: The wider availability and affordable price range
are the key pain relievers.

BUSINESS MODEL CANVAS
Key
Partners
• Investors
• Local tie-
up with
farmers
• Sponsors
• Suppliers
Key activities
Selling of the baked
products
Production
Storage
Distribution
Key Resources
Assets-Land, building,
Financial Resources,
Equipment,
Intellectual Property,
Inventory,
Human Resources
Value
Proposition
Bakery
delicacies
that will be
tastier
without any
calorie
intake or bad
impact on
health.
Customer relations
• Self serve strategy
• Customized selling
• Relationship building
Channels
• Online websites
• Brick and Mortar Stores
Market
and
Customer
segments
• Youth
• Health
conscious
Millennials
• People
choosing
healthy
lifestyle
Cost Structure
• Initial cost is expected to be £ 20000.
• Set- up cost in the form of fixed costs.
• Variable cost s in form of raw materials
Revenue Streams & Pricing Model
• Online selling
• Normal selling
• Wholesale contracts

LEAN HYPOTHESES AND BUSINESS
RESEARCH
HYPOTHESIS
 How satisfaction of customer can increase with the
organic items of bakery?
 How can a wider customer segment be attracted?
DATA COLLECTION
 Questionnaire method
 Observation
 Secondary Research

REFERENCES
 König, M., Gudd, G., and Baltes, G., 2017, June. Business model validity
in early-stage technology ventures' business plans testing agreement
between text and reality. In 2017 International Conference on Engineering,
Technology and Innovation (ICE/ITMC) (pp. 930-937). IEEE.
 Peura, K., 2017. Exploring agency in entrepreneurship development-A
narrative approach.
 Levine, R. and Rubinstein, Y., 2017. Smart and illicit: who becomes an
entrepreneur and do they earn more?. The Quarterly Journal of
Economics. 132(2). pp.963-1018.
 Braver, L. and Danneels, E., 2018. Propensities return us to the discovery-
creation debate about entrepreneurial opportunities. Academy of
Management Review. 43(4). pp.812-815
 HOW TO REALLY UNDERSTAND YOUR CUSTOMER WITH THE
VALUE PROPOSITION CANVAS, 2016. [ONLINE]. AVAILABLE
THROUGH: < http://designabetterbusiness.com/2017/10/12/how-to-really-
understand-your-customer-with-the-value-proposition-canvas/ >.