Entrepreneurship Development: Eat without device - A Mobile Application to Disconnect from Devices at Eating Time

This report explores the concept of entrepreneurship development with the introduction of a mobile application called 'Eat without device'. The application encourages individuals to disconnect from their devices during eating time and promote socializing. It discusses the customer value proposition, lean business model canvas, C level specialized contribution, and more.

Entrepreneurship
Development
1

INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Introduction..................................................................................................................................3
Customer Value Proposition Canvas...........................................................................................4
Lean Business Model Canvas......................................................................................................6
C Level Specialised Contribution................................................................................................8
Financial or financing plan........................................................................................................10
Summary....................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
2

INTRODUCTION
The act of creating a new business concept and establishing business in compliance with that
is related to as the growth of entrepreneurship. It is important for companies to insure they can
deliver new goods or services to achieve business success (Afolabi, 2015). It is important for
building a market that can help them meet their goals and objectives in the long run. A new
enterprise idea will be explored in this report to explain the principle of entrepreneurship growth
that is a Eat without devise” mobile application that will allow individuals to disconnect
themselves from devices at the time of eating and socialize with others This study contains
distinct components; they are brief introduction of new product along with canvas for consumer
value proposition and canvas for lean business model. This will also discuss benefits offered by
C level specialist. In contrast to this, strategic as well as strategic strategy and justification are
also addressed for investing money within entrepreneurship opportunities.
MAIN BODY
Introduction
New business idea which are going to introduce is that mobile application and its named as
“Eat without devise”. This application helps the individuals to disconnect you from the devices
such as use of mobile, electronic tools etc. Basically it encourages people to leave their devices
during eating time, so they can enjoy their meal and socialized with their friends and family
members. Make people aware about how it is beneficial to make distance from device through
increasing social gathering. To some, giving up their devices is quick but for others, it may be
difficult as well as anxious. In this new concept has been suggested "Eat without Phone," which
will allow them to minimize screen dependence for those individuals who could not do it on their
own and need allow for the same. This mobile application provide several benefits such as
peaceful mind, make people aware about how much food they getting, feeling relax through stay
far from devices during eating time. Socializing will help the person to make new friends and
spend some time with it. Estimated cost of introducing this idea into market will be £ 910 and it
include several activities such as app development, management, rent, landline, salaries, taxes,
marketing and sales etc. Mail goal is to general profit after three years of introducing this
application and it was formed by the CEO of this application.
3

The approximate sales for the first year is about £ 1.2 million where they initially target
1000 restaurant and monthly membership of individual restaurant is £ 100. Overall profit for the
very first year is £ 830. In addition, as per the calculation total revenue of “Eat without device:
mobile application is £ 174,000 million. This business idea targets their potential customers who
are professional and always busy with their devices even at the time of eating. This application
provide some value proposition for the customers such as “Eat without device” mobile
application is totally free which can be downloaded from Apple store, Google play store and by
using online platform. This mobile app service is for professional people who working in central
London, so marketing team will target the restaurants around the area.
Customer Value Proposition Canvas
The method used by companies to evaluate interaction between key product components as
well as consumer needs is related to as the canvas of value proposition. Across its assistance,
organizations have to insure that their crafted application is able to satisfy all the desires and
specifications of their targeted customers. There exist broad range of items within this design and
they are listed below in sense of "Eat without unit". They are as follows:
Customer: In value proposition model, there are three factors which required understand
such as gain, pain and customer jobs (Chernopyatov And et.al., 2018). Customer jobs are the
functions which are performed by the individuals in order to resolve the issues which they face
and want to satisfy themselves. In another factor of this model is pain which describe that
negative experience which they face during completion of their task or work. Last factor is gain,
which include the benefits which customer get after using the products & services. In this mobile
application “Eat without device” provide several benefits but initially talk about the job which
encourages them to use such services. Such as computer jobs, conference or meetings, work
under pressure etc. professionals continuously face this issues and it provide negative experience
such as screen time will affect their health, create pressure of work obesity and mindless, neck or
shoulder pain etc. People suffer from these issues due to continue work with electronic devices.
“Eat without device” mobile app helps the people to recover from such problems and provide
several benefits such as peaceful mind, individual aware about what they are putting as food.
Stay from screen to relax their eyes, shoulder, and mind and increase the social gathering.
Products & services: In this model, there are three components which required to evaluate
and that are jobs, pain and gain. Jobs is all about the product features which make this one
4

different from others and what are the services they offer to make it unique in the market. “Eat
without device” is the mobile application which encourages individual to give up their devices at
the time of eating and promote social gathering which is essential to make people feel healthy
and free from working stress. Another component is pain which describe that how products &
services helps individual to relief their pain (Ferdousi, 2015). Eat without device mobile
application help individual to make distance from devices like using mobile, laptop and meeting
at the time of eating for short duration that is good break for them from heavy work style. It also
helps in avoiding obesity or increasing socialism and other healthy factors. Last factor of value
proposition is gain which means what exactly an individual get in return if they using this
service. By using this application, customer’s able to get 10 % notaries and loyalty discount with
special card. It is very easy to use and access or improve the social responsibility through
socializing people. In addition, it helps in increasing overall sales of restaurant who are having
membership with this application.
5

Lean Business Model Canvas
The strategic management method used by the enterprise is referred to as the business
model canvas to preserve brief data relevant to their business idea. This is some kind of paper
that is supposed to cover details relevant to distinct things that are connected with carrying out
business operations. There are nine different elements used in this and used by business
organizations. They include capital, key partners, value proposition, market segment, networks,
sales stream, operations, pricing structure and interaction with customers (Ginter, Duncan and
Swayne, 2018). This is an interesting concept to prevent people from using their mobile devices
as "Eat without device" that will be introduced in. For this, the creation of a canvas model by
which they can evaluate key aspects relevant to app, main resources as well as other necessary
aspects is important for company management. They should be able to define key elements
correlated with the application with the assistance of stakeholders such as vendors, clients,
creditors and investors. Such elements are listed below:
Customer segment: It is the process of separating a customer base into categories of
people that are different in various ways, such as aged, gender, preferences and spending
patterns. “Eat without device” target the professional people who working in the central London
area. Basically target audiences are those people who having busy schedule and always working
through connecting with mobile. So this mobile application helps them to disconnect with
devices for short period and eat properly and promote socialism.
` Value proposition: It is central to every enterprise or product. It's the basic principle of
value exchange among the company and the consumer or client. In general, interest is transferred
for money from a buyer when the company solves an issue or a pain is removed for them (Hill,
2017). Eat without device provides the value proposition for their customers through offering
free services where people can download mobile application. It is a promotional platform for
restaurant to maximise their sales and promote social activities which promoted by government
of UK.
Revenue stream: For execution of business within a systematic way, it is crucial that
business entities generate huge revenues by which funds can be obtained for carrying out
operations. Eat without device business idea charge membership fees from restaurant that is £
100 monthly. As per their calculation, around 1000 restaurants linked with them in a year which
6

general approx. £ 1.2 million. In addition, they monthly spend £ 50 million on advertisement to
promote their app.
Channels: Channels are described as the ways where the customer contacts certain
business and will become member of the sales cycle. This is usually included by the company's
marketing strategy. Mobile application of “Eat without devoice” available for customer through
different operating systems. Such as for android users, it will be Google play store and for
iPhone users it will be Apple store. Basically online platform used to make this app available for
its customers.
Customer relationship: A really helpful step is to create a User Journey Map of your
customers as they interact with your business. This helps clarify the points of engagement
between you and your customer and the modes used to relate to your customers (Lasserre, 2017).
This will also help you start to define your operations as a business and also help you identify
opportunities for automation. New business idea of Eat without device build strong relationship
through providing 10 % loyalty discount and build long tail community around customers who
actually interested.
Key activities: The business Key Activities are the practices that company undertakes to
maintain the value proposition about customers. In this business idea, this application did
promotions for restaurants which lead to increase their revenue. Promote social activities and
campaign with government support to encourage social gathering which reduces the mental
stress on an individual and spend some time properly at the time of eating food.
Key resources: In this business model, business collects all the necessary resources to
achieve the activities which they wanted. Key resources are software which is used to build
mobile application, human resources, investors, equipment etc. These resources required by the
company to perform their task or achieve business goals & objectives.
Key partners: It includes a list of people who are the part of business and they
individually serve their contribution such as outside companies, suppliers, consumers etc
(Leonidou And et.al., 2018). Key partners of “Eat without device” business are restaurants where
people come for food and leave their mobile phone during the time they eat food. UK’s
government is the key partner because this idea promotes socialism among people that is
essential to make people stress free.
7

Cost structure: This element define the cost of business operations which they spend on
several activities to general revenue. Overall cost of building this mobile application is £ 910
where app development required £ 150 app management £ 30, £ 100 for landline, £ 40 for rent
and £ 240 or £ 250 for salary or taxes respectively. Overall profit for the year is £ 830 which is
calculated after deducting all the expenses.
Business Canvas Model
Key Partners
-Government
-Restaurants
Key Activities
-Loyalty customers get
10% discount.
-Social activities.
-Campaign promoted
by UK’s government.
Value
Proposition
-Free services
-Get 10% on
every meal
-Become member
-Enjoy every &
save money
Customer relationship
-Build long tail
community
-Loyalty system with 10%
discount
Customer segment
-This service is for
professionals who
working in central
London
Key Resources
-Software
-Human resources
-Investors
-Equipment
Channels
-Apple store
-Google play store
-Online platform
Cost structure
Estimated costs are £ 910
App management = £ 30
App development = £ 150
Landline = £ 100
Rent = £ 40
Marketing & sales = £ 100
Salaries = £ 240
Taxes = £ 250
Profit for first year = £ 830
Revenue Stream
£ 100 = monthly membership for restaurant
£ 50 for monthly advertisement expenses
Total revenge = £1.74
C Level Specialised Contribution
The CEO has developed a creative business concept "Eat without device" which is an
mobile application available at online platform. Business success is highly likely because this
approach is innovative, creative and helps people should stay away from issues that are triggered
by the constant use of electronic devices. Regardless of devices used by people, they can access
it according to the machine configuration. It would provide them with an improved way to stay
from devices at the time of eating for short time period. It is user friendly and easy to
understand.
8

The concept behind the Eat without device is to target those customers who do not spend
time due to use of mobile phones while they eat (Mori, 2018). It will further affect the quality of
live and create distance from the people who beside them. This gives restaurants the opportunity
to register for its membership or improve their revenue. The app-related average cost is
910 pounds, as well as the sale price that has been settled on is 100 pounds
for restaurant membership but it is totally free for individuals where they download it. The profit
margin for this unusual program being held by firm is 830 pounds. This means that if the concept
works well, "Eat without device" should lead organizations to a corresponding profit.
There are some advantages which the latest innovative Eat without device would offer. The
main advantage of this is that it would reduce screening addiction because people just can't do it
of their own because of the addition and need support for the same. It could be immediate by
creating digital devices for a while but it will bring them to get over the stress induced by
continuous connections. People may choose the time according to their needs. Through carrying
out business research and paying attention to bringing in creativity, all of the features are
introduced through CEO. Such protocols for creating a creative concept are outlined below:
• Market research: CEO conducted market research to identify specific growth prospects
for the development of new businesses. "Eat without device" app significantly analyzed
the latest innovations as well as market-driven developments by the CEO which
attract customers' attention.
• Formulation of business ideas: The CEO of "Eat without device" mobile
application creates business ideas for company establishment in the industry by analyzing
current technologies. Distinct principles for the furnishing of alternatives and the
collection of the best have been formulated.
• Idea screening: Ideas were screened at this point as well as the most successful concepts
were chosen for success (Morschett, Schramm-Klein and Zentes, 2015). The CEO has
analyzed all proposals and built the business idea appropriately as well as monitor some
of them with which to create innovative market.
• Choose a specific idea: In this case, CE Eat without device has chosen to pick and to
launch this app, because this is one of the most relevant market-requested items. It serves
as one of the most powerful method compared with the options that they have.
9

• Application of the identified one and pay attention accordingly: when the CEO has
identified a single innovative idea, it is implemented as well as work is decided because it
can be effectively identified on the market per company.
• Introduction of the concept to the market: this represents the last stage to be
undertaken by the CEO of the Eat without device where decisions are taken to bring a
new concept to the market. Separate plans are being built at this point from which
company will achieve its desired performance.
Financial or financing plan
It has been shown that the organization would have to consider different costs with a view
to maintaining the market. That includes employee wages, equipment costs, rent and other things
(Schaper, 2016). Large and diverse sources exist from which "Eat without device" software will
produce revenues. They are purchases that take place with the aid of the Google play and
online platform to raise revenue from app sales. Initial profit for this business idea £ 830 and
estimated cost £ 910.
There are different sources of funds which can be used by Eat without device. CEO
introduces this application for the purpose of making people the purpose of market launching
“Eat without device” application. This includes the use of owners' personal property, bank
lending, and numerous other outlets. There is a broad variety of funds that businesses may
require from different resources like market analysis, salaries, rent, ads, equipment costs,
promotions, publicity and other aspects.
Summary
The market potential connected with the introduction of the "Eat without device" app is
captivating, as well as stakeholders should make appropriate investments within it. The idea of
this company is creative and special, which will captivate massive numbers of consumers
towards services that they will make along with this, enabling them to expand adequately on the
marketplace.
It is a lean market opportunity by investing in the Eat without device app, since this is a
unique approach to help or heal people who make heavy use of Smartphone that would make it
revolutionary compared to other creators of software (Terjesen and Lloyd, 2015). They would be
able to achieve better returns on investments made by them for making good income with the
assistance of investors. The key reason for this is to gain competitive advantage in the
10

marketplace through introducing unique idea by making sufficient investments through this
opportunity.
CONCLUSION
It can be inferred from above that the growth of entrepreneurship represents the process of
creating a creative business concept and establishing within the market. There are predictor
variables of models as well as structures which are being designed by the organization when
implementing business ideas. We have designs for value proposition and for canvas. We will
define main issues relevant to the business, with the help of both internally and externally
stakeholders. It is necessary to establish adequate financing along with necessary financial plans
which have been protected involving income stream, cost structure and various other aspects.
11

REFERENCES
Books & Journals
Afolabi, A., 2015. The effect of entrepreneurship on economy growth and development in
Nigeria. The Effect of Entrepreneurship on Economy Growth and Development in
Nigeria. 3(2). pp.1-17.
Chernopyatov, A. And et.al., 2018. Entrepreneurship development and business activity in the
Russian Federation. Journal of Entrepreneurship Education. 21(4). pp.1-12.
Ferdousi, F., 2015. Impact of microfinance on sustainable entrepreneurship
development. Development Studies Research. 2(1). pp.51-63.
Ginter, P. M., Duncan, W. J. and Swayne, L. E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
Lasserre, P., 2017. Global strategic management.
Leonidou, E. And et.al., 2018. An integrative framework of stakeholder engagement for
innovation management and entrepreneurship development. Journal of Business
Research.
Mori, N. G., 2018. Women’s entrepreneurship development in Tanzania: insights and
recommendations.
Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international management (pp.
978-3658078836). Springer.
Schaper, M. ed., 2016. Making ecopreneurs: Developing sustainable entrepreneurship. CRC
Press.
Terjesen, S. A. and Lloyd, A., 2015. The 2015 female entrepreneurship index. Kelley School of
Business Research Paper, (15-51).
12