Entrepreneurship Development: Digital Detox App

This study explores the development of entrepreneurship through the case study of a Digital Detox App. It covers the customer value proposition, lean business model canvas, C level specialist contribution, and financial and financing plan. The app aims to help people disconnect from their electronic devices and reduce screen time.

Entrepreneurship
Development

Contents
INTRODUCTION...........................................................................................................................3
PART B............................................................................................................................................3
Introduction............................................................................................................................3
Customer Value Proposition Canvas......................................................................................4
Lean Business Model Canvas.................................................................................................5
C level specialist contribution................................................................................................9
Financial and financing plan................................................................................................10
Summary...............................................................................................................................11
CONCLUSION..............................................................................................................................11
REEFRENCES..............................................................................................................................12

INTRODUCTION
The method of creating a new business concept and forming business in conjunction with
that is alluded to as the development of entrepreneurial. It is important for businesses to
guarantee that they might offer new goods or services in order to achieve global success (Ansoff
and et.al., 2018). This may be important for building a market that can help them meet their
business objectives throughout the long run. A new business proposal will be explored in this
study to explain the principle of entrepreneurship growth that is a Digital Detox App that will
allow people to disconnect away from their electronic devices during some periods of time.
This study contains distinct components, which are brief launch of new device together with
canvas for consumer business model and canvas for lean business strategy. This will discuss
efforts made by C level professional. Moreover, strategic and financial strategy and justification
are often addressed for investing money within entrepreneurship prospects.
PART B
Introduction
Digital Detox Application's latest market model would limit people to reduce the use of
mobile and other electronic device. People become hooked to smartphones, laptops, and tablets
that are being compressed of FOMO. For some, giving up mobile devices is simple, but for many
others, it might be challenging and stressful to stop using their cell phone. Behind this, a new
proposal has been suggested for the Digital Detox System that would allow people to minimize
mobile usage for all those people who couldn't do that on their own and will also allow in
assisting the same thing. Digital Detox means a time span after which individuals are not
permitted to make use of mobile media. The price of a new product for a business would be
about 10 pounds as well as the market price at which it app will be available for the customer is
30 pounds because it will give them lots individuality. The targets for this over the next 3 years
which are being developed by application's CEO:
1. Building app successfully within competitive market as well as producing strong revenue.
2. Inspire vast numbers of customers so that results can be higher sales.
3. Benefit development of 2 per cent per year by way of which large resources can be
allocated for potential operating operations.

The projected revenue for the preliminary year is 2000 unit and 10 % per annum is expected
to be raised in the near future. Benefit figures along with 3 years revenue were outlined below:
Particulars 1st year 2nd year 3rd year
Units sold 2000 2200 ( 2000 + 10 % ) 2420 ( 2200 + 10 % )
Sales ( 10 £ Per unit ) 20000 £ 22000 £ 24200 £
Less: cost ( 5 £ per
unit )
10000 £ 11000 £ 12100 £
Profit: 10000 £ 11000 £ 12100 £
Profit margin: Profit /
sales * 100
10000 / 20000 *100 11000 / 22000 * 100 12100 / 24200 * 100
The figure described above displays revenues for the first 3 years and seems to be
accordingly 20000 £, 22000 £ and 24200 £. Additionally, this costs 10000 £, 11000 £ and 12100
£ individually. Digital Detox App's expected earnings will be equivalent to 10,000 £ in the
original year, 22,000 £ for the two year and 12100 £ for the last.
Customer Value Proposition Canvas.
The method used by companies to evaluate interaction between main commodity
components and consumer expectations is pointed known as the great canvas of value
proposition. Through its support, business organizations must guarantee that their planned
framework fulfils all the desires and expectations of their intended consumers (Gamble, Peteraf
and Thompson, 2014). In this layout, there is a broad variety of components and they will be
defined throughout the Digital Detox App sense below:
1. Product: Appearance, competence and benefit were the 3 main elements of such a
system. There are numerous advantages of the Digital Detox Application because it
offers an unique setting choice for regulating net usage, reducing online subscribers
involvement, providing users with controlled device usage and also contributing to
tension reduction and stressing by making pleasant contact with others user (Ginter,
Duncan and Swayne, 2018). It should offer a comfortable environment for people, as
well as a moment for itself. Essentially, this emphasis is to make individuals aware about

the use of mobile screen and take regular rest in between which cannot impact their
eyesight.
Customers: Within regard to this dimension, there are three key components as with this
benefit perception canvas feature, which includes worries, wishes and requirements. Digital
Detox will meet the needs of its possible clients by assisting with this program. It should help
users get detox through their mobile gadgets. However buyers are afraid because the costs
involved inside are high and it must be possible to include the improved functionality. It will
encourage them to stress real-life social interactions without disruptions of some sort. This helps
use to eliminate bad influences from their overall health as they put more strain on their eyes and
mind by using smart home devices such as phone, laptops, or tablet computers). In addition, a
progressive change of academic achievement can result in satisfaction (Gamble, Peteraf and
Thompson, 2014).
The blueprint for the Wireless Detox application which CEO has created is as seen below:
Lean Business Model Canvas
An organization's strategic management method for retaining short data surrounding the market
philosophy is referred to as the organizational model canvas. This is a type of document which
covers details related to specific things relating to the execution of business activities. There are
nine specific components which are used and utilized by companies (Hill, 2017). They involve
capital, main stakeholders, merit plan, business section, networks, income stream, operations,
expense organization, and business partnership. A Digital Detox App is an revolutionary concept

that stops users from utilizing their intelligent computers. In order to be able to examine main
issues related to applications, significant resources and other mandatory things, the management
of the business will establish a lens model for this reason. They may define core factors
connected with the application with the help of investors, such as manufacturers, consumers,
shareholders and investors. The following elements are specified:
 Key partners- For the success of operational activities, interactions or relationships with
their main partners are important for a company who uses the Digital Detox app. inland
and foreign parries are commonly accessible and are known as partners or mutual
associates (Hitt and Duane Ireland, 2017). They are a wireless alternative, public support,
IOS, and Windows Store for the Digital Detox Device. Brainstorming in the area of
mental health research and lively creativity will be achieved in relation to Standford
Center. It is easy to initiate and execute all activities in an coordinated way with their
support.
 Key activities- It includes a variety of tasks and other activities undertaken by a
organization. As Digital Detox puts into the market a fresh and innovating device,
management needs to define core company practices to be undertaken. Social networks,
web ads and several other things are included. Through helping the company accomplish
its objectives and priorities behind the start of the application.
 Key resources-It is critical that a business ential organization may organize appropriate
resources for the implementation of operating activities, which are necessary to run its
service. Digital Detox App requires certain services such as travel, design, amenities, etc.
In addition, they need other human capital, templates and products, database and a lot
more. The management of organizations will consistently and adhere to the required
standard operations by obtaining all these properties (Morschett, Schramm-Klein and
Zentes, 2015).
 Value proposition- Both the services and goods provided by the company to fulfil
consumer needs are deemed to be key elements responsible for value formation. For the
Digital Detox App the elements of value proposal encourage socialization in real life of
people who have good experiences and the use of screens throughout the day. If they can
satisfy the expectations of their clients, they can draw more investors and render their
product a success on a wider scale.

 Customer relationship- Small and large businesses need to develop improved ties with
their consumers to maintain and prosper within the industry (Moutinho and Vargas-
Sanchez, 2018). The Digital Detox App allows individuals to get away from stress and
enables them to create a positive identity inside the industry through means of a creative
Detox technology framework.
 Channels: By promoting the procurement of suitable goods for their clients, a value
proposition for a business can be created. Digital Detox App will stress the app store
from which possibly individuals will access the product. They need to insure they have a
large number of users by running promotional ad promotions in the social network and by
supplying them with suitable choices on their website. This will help them to increase
their application sales. The CEO has decided to use multiple media to remind citizens
about their Detox demand. They will do so by utilizing online channels such as
Instagram, Facebook and Twitter. This allows them to gain visibility about technologies
relevant publicly.
 Customer segments- This applies to a business area that is aimed by the organization to
boost its revenues. Screen consumers of millenials, Generation X (40-54), Z generation
(19 and also below) and Baby Boomers between 55 and 73 are likely consumers of
Digital Detox Device.
 Cost structure-All the expenses of the business are deemed to be part of the cost structure.
Digital Detox would be costly to create the program, advertisement, leasing facilities,
wages, maintenance expenses, advertising and other things.
 Revenue streams- It is critical that businesses produce huge profits for the
implementation of business in the structured manner from which funds for carry out
business can be received. Sales of software across various retail outlets such as play store,
the internet and several others are the sources in which Digital Detox Device acquires
funds.
The following is a business canvas model built for the Digital Detox App:
Key partners
 Governme
nt
Key activities
 Online
advertisin
Value
proposition
 It is
Customer
relationships
 Automate
Customer
segment
 Screen

business
funding
 Agile
digital
solution
(Windows
store,
Android,
IOS)
 Brainstor
m,
Standard
lab for
Mental
Health
Innovation
, Vibrant
g
 Social
Networks
planned to
reduce the
day of use
on the
computer
 Encourage
real life
experience
s to
overcome
issues of
mental
wellbeing.
d services
 Personal
support
 Self-
service
users of
different
categories
- Generation Z
(under 19 and
equal)
- Millennial
- Baby
Boomers (55-
73)
- Generation X
(40-54)
Key resources
 Intellectua
l
resources,
trademark,
patterns
and
database.
 Material
resources:
building,
transport
and
equipment
Channels
 App Store
 Website
 Social
media
advertise
ment
campaign
Cost structure
 Marketing research
 Rents
 Advertisement, promotion and
marketing
 Cost of equipment
 Salary
Revenue stream
 Income from online promotions
 Sales via app store and website
C level specialist contribution
The CEO (Chief executive officer) has developed an creative business venture, the Digital
Detox App, which can be sell on the global market through legal website and also available

at app store. Company growth is highly probable because this approach is revolutionary, creative
and helps users step away from various diseases that can be happen due to constant use
of electronic items and gadget displays (Gamble, Peteraf and Thompson, 2014). Regardless of
computers used by people, they will access it according to their machine specification. This
should provide them with an accelerated means of detoxifying itself from overloaded
electronics usage for a specific time period. This app is user friendly and clear to understand. The
premise underneath the Digital Detox application is a digital detoxification prerequisite because
people are hooked and FOMO (fear of losing out) impacts standard of living. This gives the
company a chance to register to supply a detoxifying services network. The app-related average
cost is 10 pounds, and the sale price that has been settled on is 30 pounds. The profitability for
this unique program being held by company is 20 pounds. This means that if the theory succeeds
well, Digital Detox could take company to a subsequent benefit. There are many other
advantages which the latest creative pain management technology would bring within the life of
uses. The biggest advantage of this is that it would reduce screening depression because people
are not able to do by their own. This is because they need dependency and support ion getting off
anything in life. It could be transient by forging physical devices for a moment, but it will force
them to relinquish the burden induced by constant contact (Ginter, Duncan and Swayne, 2018).
Human beings may choose the period according to their needs. Through working out demand
research and paying enough attention to creativity, all the apps are introduced by the CEO. Such
methods for creating a revolutionary concept are outlined below:
1. Market research: CEO conducted market analysis to find distinct growth prospects for the
development of new companies. Digital Detox application's CEO has dramatically analysed
the new innovations and also market-driven developments to harness their possible
customers’ attention.
2. Developing of unique ideas: Chief executive officer of Digital Detox software creates
distinct business plans for within competitive industry at dynamic marketplace by analysing
recent innovations (Lasserre, 2017). Distinct principles for providing solutions and choosing
the right one were formulated in order to attain the desired goals.
3. Idea testing: Ideas were tested at this point, and the most successful theories were chosen
for longevity (Hill, Jones and Schilling, 2014). The CEO have analysed all proposals and

developed the strategic plan appropriately, and monitor most of them and make a decision
to create the main creative software.
4. Choose the specific idea: Digital Detox's CEO has decided to pick ids to introduce the
detox application because this is one of the most important items on the marketplace. This
serves as the most powerful definition relative to all the other equivalents available in the
same industry.
5. Application of the specified idea and work in planned manner: once all ideas are
gathered than CEO has identified a single innovative idea, it is then implemented and
functions as per decided format. This helps in reaching the number of determined audience
and reach the highest position in particular marketplace by company (Hill, 2017).
6. Releasing the new product: This signifies the last step to be immediately followed by the
Chief executive of the Digital Detox service where measures are undertaken to introduce a
new idea within the existing industry. Segregated proposals are being built at this point from
which company will accomplish its intended results.
Financial and financing plan.
Appendix 2 demonstrates that the business needs to consider various factors in order to keep
them on the market. That covers workers 'wages, maintenance charges, rent and many other
facets. There are diverse sources from which the Digital Detox application will produce
revenues. These are transactions that are sponsored by the app store and website to produce
purchases of devices. Original annual projections cost 20,000 and revenues are about 60,000
for the same year. The first year's income is about 40,000. The BEP is 596.49 units for the
first year. When the business markets up to 596 devices in its first year, expense is covered
and the likelihood of losses must not be taken into account. The cash flow review is
responsible for the entire first year sales of 60,000, and the closing amount is 40,000 in the
first year.
Separate funds are being used, to introduce a detox app in the industry, by the CEO of the
Wireless Detox Company. These require the usage of owners 'personal property, bank loans
and various other outlets. The business requires a vast variety of funds from different means,
including market analysis, wages, leasing, advertisements, infrastructure expenses, sales,
publicity, among other things.

Summary
The market potential connected with the introduction of the Digital detox application is
captivating and shareholders can make appropriate investments in the same software. The idea
of this company is creative and creative, which will captivate vast numbers of consumers for
services that they will make along with this, enabling them to expand adequately on the
industry. This is a lean market opportunity by investing money in the Digital Detox software,
since this is a unique approach to purify individuals who make heavy misuse mobile technology
displays that can make financial revolutionary relative to many other creators of software. They
would be able to achieve better returns on investments produced by them by making good
incomes with the support of investors. The key reason here seems to be that it would enable
them to gain significant advantage in the industry thanks to their innovative idea by making
sufficient investments through this potential.
CONCLUSION
In the end of report, it has been concluded that development of entrepreneurial is mainly
a method which is connected with making an innovative business ideas and implementing the
same in most effective manner that gives at most benefits to all kind of customers. There have
been distinct categories of templates and structures which are designed by the organization when
implementing market ideas. They have models for value proposition and for canvas. They will
define crucial issues relevant to the company, with the help of both internally and externally
stakeholders. For all of this, it is necessary to establish adequate financing together with
necessary investment plans which have been addressed involving income stream, capital
structure and numerous certain considerations.

REEFRENCES
Books & Journals
Ansoff, H. I. and et.al., 2018. Implanting strategic management. Springer.
Gamble, J .E., Peteraf, M .A. and Thompson, A. A., 2014. Essentials of strategic management:
The quest for competitive advantage. McGraw-Hill Education
Gamble, J. E., Peteraf, M .A. and Thompson, A. A., 2014. Essentials of strategic management:
The quest for competitive advantage. McGraw-Hill Education.Macmillan International
Higher Education.
Ginter, P. M., Duncan, W. J. and Swayne, L. E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
Hill, C. W., Jones, G .R. and Schilling, M. A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
Hitt, M. and Duane Ireland, R., 2017. The intersection of entrepreneurship and strategic
management research. The Blackwell handbook of entrepreneurship, pp.45-63.
Lasserre, P., 2017. Global strategic management.
Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international management (pp.
978-3658078836). Springer.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Rothaermel, F. T., 2017. Strategic management. New York, NY: McGraw-Hill Education.
Stead, J. G. and Stead, W. E., 2014. Sustainable strategic management. Routledge.