Analysis of Enterprise, Entrepreneurship and Innovation in Business

This report delves into the interconnected concepts of enterprise, entrepreneurship, and innovation, highlighting their crucial roles in the contemporary economy and society. It examines innovation theories, including the 'job to be done' approach, and discusses the linear and flexible innovation process models. The report then focuses on a case study involving the development of the 'Gig Motors' application, designed to assist vehicle owners with maintenance reminders and cost reduction. It also explores entrepreneurial characteristics, such as perseverance, risk-taking, and creativity, and analyzes internal and external factors, including strengths, weaknesses, opportunities, and threats. The report further conducts industry and market analyses using Porter's Five Forces model, culminating in a conclusion that emphasizes the potential of the Gig Motors concept and suggests areas for further development. References to key texts in entrepreneurship and innovation are also provided.

Enterprise,
entrepreneurship and
innovation

TABLE OF CONTENTS
 INTRODUCTION
 INNOVATION THEORIES
 ENTREPREURAL CHARACTERSTICS
 INTERNAL AND EXTERANL ANALYSIS
 INDUSTRY AND MARKET ANALYSIS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise, entrepreneurship and innovation plays an important role in the
economy along with contemporary society. The micro level of firm or the
organization have the major support in the enterprise, entrepreneurship, and
innovation. On the other hand the design, development and evaluation's of the
various level of intervention helps in promoting the enterprise,
entrepreneurship and innovation in the economy.

 Aim
 To make the customer aware regarding the proper maintenance are
care for their vehicles.
 Objectives
 To set up proper reminders with certain time related to expire date of
the MOT, insurance, road tax etc.
 To reduce the cost of reparation and breakdown cost.
 To prolong the life of vehicle by having proper maintenance with
Channing in time

INNOVATION THEORIES
 In order to have proper understanding related to the
management of there should be proper understanding
between the enterprise, entrepreneurship, and
innovation. It has been identified that the enterprise,
entrepreneurship and innovation plays an important
role in the economy along with contemporary
society. There is the following of the two major
theme in order top have support the innovation by an
entrepreneur in the enterprise. The micro level of
firm or the organization have the major support in the
enterprise, entrepreneurship, and innovation. On the
other hand the design, development and evaluation's
of the various level of intervention helps in
promoting the enterprise, entrepreneurship and
innovation in the economy.

 The theories of innovation which is completed
implementation by the company is the theory that is job
to be done which is important to have new level of
innovation here the company is doing the work.
 The innovation process models have the major
inclusion of two model that is liner model and flexible
innovation process model.
 The application of the linear model of innovation
which is designed to have the understandability over the
relationship in refers to science and technology which is
the basic research to flows for there furtherer level of
development and diffusion.
 This is developed to have minimization of risk which
involves series of sequences arranged in such a manner
so the preceding must be clambered for moving to next

 In the current scenario the customer are very lined up to provide the
daily level of services of their vehicle as they failed to achieve the
daily care of the lovable assets.
 So the company is going to have the developed of an application
named as the Gig Motors which works as the digital book which
will helps the customer to have the regular knowledge reassigning
the proper maintenance of vehicles as the consumer mostly have
failure by loosing and damning the log book.
 The digital book will helps in setting up proper reminders with
certain time before for e.g. when they must change the oil (let say at
10 000 miles), filters, breaks, etc and in this way drivers could
prolong the life of their vehicles by maintaining and changing on
time whatever has to be changed or checked.

Vision &Mission
 Vision- in order to be the company having maximum level of
customer satisfaction by making the have minimization of risk
which involves series of sequences
 Mission
 To have the target to customer by providing them quality of service.
 to reduction In cost of maintenance.

ENTREPREURAL
CHARACTERSTICS
 The characteristic and competencies of a successful entrepreneur is such as there is existence of
perseverance, hard work, ability to take the risk, dynamism, creativity, innovative, self-confidence
and the excellent level of perception of personal characteristics of entrepreneurs. The level of
competencies of an entrepreneur is all about the opportunity seeking, persistence, work
commitment along with risk taking and demand of efficiency and quality. The entrepreneur
should have the level of understanding over goal setting with proper informational seeking along
with systematic planning.

 On the other hand the student who
wants to be the successful
entrepreneur should have the
intension to the successful one must
have the following five factors that is
needed to be identified as the
respective personality test as
Conscientiousness, Openness to
experience, emotional stability, and
the extraversion are the significant
level of entrepreneurial intension
which is creating the level of positive
impacts of the performance of
business growth along with having
proper level of development.

INTERNAL AND EXTERANL
ANALYSIS
 Having the proper
analysis of the internal
and external factor
which will help in
cresting the level of
attractiveness over the
developed product in
order to have the proper
understanding of the
innovation in better
manner.
Strength
More efficient in be reminder as the innovative
approach.
User friendly
Efficient to the lover to have proper
maintenance.
Weakness
Lack of knowledge regrading the technology.
Careless attitude of people.
Need as large amount of investment is
marketing of services.
Stable income streams (lumpy projects) and
feast/famine existence
Opportunities
To captures the niche market.
Advance level of technology.
First mover advantage.
Threat
The threat is back end and front end i9n order to
gain the resources fort the competitive
edge
Lack of proper material.
Technology obsoleteness.