Entrepreneurship, Enterprise, and Innovation: A Vegan Supermarket Plan

This essay assesses entrepreneurship, enterprise, and innovation through the lens of a vegan supermarket business idea offering home delivery services. It examines the characteristics of a small entrepreneur, how to develop an entrepreneurial culture by considering internal and external factors, and the procedures of business start-up from conception to execution. The essay also appraises suitable models and theories of entrepreneurship, innovation, and enterprise, such as the innovation funnel, big five personality traits, and entrepreneurial group theory. The conclusion highlights the advantages gained by offering home delivery, building a strong customer base, and overcoming negative impacts through the development of successful business features. The business plan provides a competitive edge in the market.

Entrepreneurship Enterprise and
Innovation
Assessment 1

Table of content
 Introduction
 Task
 What that service/product new idea is and sell it to potential funders
 What characteristics of a small entrepreneur have
 How individual would create/develop an entrepreneurial culture by examining external and internal factors
 Procedures of business start-up from conception to execution.
 An appraisal of suitable models or theories of entrepreneurship, innovation and enterprise where
appropriate.
 Conclusion
 Reference

INTRODUCTION
 Entrepreneurship is defined as procedure by which people or group of individual person’s exploit a
commercial chance, which drive their attention toward unpredicted growth.
 While enterprise refer to a company or venture, through a person grow rapidly and gain several
advantages.
 Innovation is one of those beneficial and useful concepts or methods, that made users and adopter able to
reach at expected results.
 The current presentation pitch will be based on new business idea and that is vegan food supermarket
through which owner offer free home delivery.
 This new idea emerged during lock down, when the whole world efforts to maintain social distancing and
also tent to buy grocery and daily basic need goods, which is only possible when they take their steps out
of home.

What that service/product new idea is and sell it to
potential funders
 Home delivery service via drone from vegan supermarket in the UK.

What characteristics of a small entrepreneur have
Risk taking habit Curiosity
Decisiveness Adaptability

How individual would create/develop an
entrepreneurial culture by examining external and
internal factors
 It can be said that evolution about any factor whether it is internal or external may drive the
attention of entrepreneur towards creating entrepreneurial culture.
 For example, it may drive their attention towards taking right action and decision which helps to
grab the opportunity created by forces and also make them capable to overcome the negative
impact of certain factors upon their business and performance extent.

Procedures of business start-up from conception to
execution
• Begin with a great concept.
• Make a venture or new business plan.
• Find out appropriate sources of funding.
• Chose profitable, trustworthy and beneficial stakeholders.
• Then take action to register new venture idea and chose specific IP tool.
• Establish a business location.
• Develop marketing plan and select target market
• Strategic plans and strategies development
• List of key resources
• Implementation and execution.

An appraisal of suitable models or theories of
entrepreneurship, innovation and enterprise where
appropriate.
 Innovation funnel-
 Big five personality traits-
 Entrepreneurial group theory-

CONCLUSION
 On the basis of above discussion, it has been concluded that by offering home delivery services to
customers, entrepreneur has gained several edges.
 It has made them capable to earn a lot of money, generate revenue and build wide customers base,
with good rating, which is not that easy to do so for any enterprise in the world of business.
 By following the overall process of business start-up, they have given tough competition to key
firms that are operating in same market and running their ventures successfully.
 Furthermore, from above analysis it has been identified that entrepreneur has overcome the
negative impact of specific factors by developing and building successful businessman features
among themselves.

REFERENCES
 Abadli, R., Kooli, C. and Otmani, A., 2020. Entrepreneurial culture and promotion of exporting in
Algerian SMEs: perception, reality and challenges. International Journal of Entrepreneurship and
Small Business. 41(2). pp.227-240.
 Sahputra, D. and Berlianto, M.P., 2021. The impact of personality traits on entrepreneurial
intentions of the Indonesian wound care clinicians. International Journal of Research in Business
and Social Science. 10(1). pp.60-68.