Detox Drinks: Lean Business Plan for a New Juice House in Canberra

Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The problem.................................................................................................................................3
Customer segments......................................................................................................................3
Value propositions.......................................................................................................................4
Solution........................................................................................................................................5
Channels.......................................................................................................................................6
Revenue streams..........................................................................................................................6
Cost structure...............................................................................................................................7
Key metrics..................................................................................................................................7
Unfair advantage..........................................................................................................................8
Growth.........................................................................................................................................8
CONCLUSION................................................................................................................................9

INTRODUCTION
Entrepreneurship is considered as key driver for global economy as well as essential
component for the growth and diversity of private sector (Andersson and Larsson, 2016). It is
readiness and ability of an individual to develop, organise, manage and run enterprise with all the
uncertainties for making profits. To seek opportunities for investment and production so to
develop and manage venture of business is main action within entrepreneurship. It is
characterised as an economy activities, risk bearing, creativity, innovation and profit making.
The project is based on Detox Drinks which is new juice house established in Canberra,
Australia. It is the new business idea in market that aims to solve problems of population related
to fresh and low calorie juices without affecting tastes for customers. The project highlights abut
lean business plan including the problem, customer segments, value proposition, solution,
channels, revenue streams, cost structure, key metrics and unfair advantage. It further includes
short statement related to the ways for envisage of the business to grow.
MAIN BODY
Entrepreneurship is all about designing, introducing and running a new venture that is at
first a small business. It captures innovative activities from established organisations and then
similar activities are implemented or executed within new business (Audretsch, 2017). To
manage strategies, execution of tactics and manage essential business numbers, lean business
plan is prepared by entrepreneurs. At present, population of market is becoming more conscious
about fitness, weight loss and many more. After considering various problem, a new business
idea is develop that is Detox Drinks. For this, a lean business plan is prepared which is discussed
as underneath:
Problem
 Obesity.
 Digestion.
 Weight
loss.
Solution
 Detox
Drinks
will offer
variety of
juices and
drinks at
Value
proposition
 Providing
positive
experience
s to
customers
Unfair
advantage
 Secret
process to
prepare
drinks.
 Knowledg
Customer
segment
 Demograp
hic
segmentati
on.
 Behaviour
1

different
prices.
 Variants
of drinks
will be
prepared
as per
customer
preference
s and
tastes.
with great
quality
and
variety of
Drinks
drinks.
 Setting
suitable
along with
affordable
prices for
the drinks.
eable
human
resources.
al
segmentati
on.
 Psycho-
graphic
segmentati
on.
Key metrics
 In first
year,
achieving
$ 30000
shows that
the
venture
will gain
success in
future.
Channels
 Selling
organic
juices and
drinks
from
physical
shops.
 Distinct
food
ordering
apps
including
Deliveroo,
Uber Eats
and so on.
Cost structure
 Cost of buying organic ingredients
 Utility cost
Revenue stream
 Income through physical shops.
 Revenues from food ordering apps.
2