Factors for Successful Entrepreneurship in Commercial Photography

This presentation explores the factors for successful entrepreneurship in the booming business of commercial photography. It discusses the importance of market size, demographics, capital, management, and risk mitigation. It also provides recommendations for attracting customers and offering customized packages, as well as strategies for making profits and building customer loyalty in the town of Abu Dhabi.

Entrepreneurship
‘Exposure N Shutter’
Name of the Student
Name of the University
Author Note

Introduction
• Commercial photography is one of the booming
business in the world market currently
• Provides self-employment to many people who have
a good sense of frame and are capable of capturing
the moment

Successful business factors
• Market size is a major factor, as the population that is
present in the market needs to use the products and
services that are being offered
• The demographic section along with their wants and
demands need to be studied as well

Contd…
• Capital is one of the major resources that will help the
business in continuing its operation
• It will help the business to invest in the equipment so
that it can gain competitive advantage
• The capital will also be used for marketing campaign
so that awareness can be spread among the customers

Contd…
• Management is also an important part, as the
efficiency level of employees can be increased
• Photographer, editor, sales and operations manager
will be the major employees
• They will help in running the business and delivering
best quality service to the clients

Contd…
• The risks also need to be calculated so that it can
result in tackling those situations
• The mitigation of the risks will help the business in
surviving in the market as well
• It will also provide a competitive advantage to the
business over the rivals

Analysis
• It can be seen that the business is already present in
the market but has not reached a saturation point
• Customers are looking for fresh companies that will
offer more benefits than the existing ones
• Different types of packages need to be given to the
customers

Contd…
• The more number of equipment that will be used by
the company will help the customers to be loyal due
to the better level of photographs that can be provided
to them
• The variety of the packages and the custom package
will attract more prospective clients

Recommendation and
Conclusion
• The company will be able to make profits in the town
of Abu Dhabi
• The positive sales return will be due to the loyalty
among the customers for its premium services
• The customers will have the choice to select the level
of services that they want within their budget

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