Entrepreneurship (Part 2)

This assignment discusses the analysis of the market and competitors, risk contingency plan, sales and marketing strategies, sources of funds, and leadership styles in entrepreneurship. It focuses on a parcel delivery company and provides valuable insights for success in the competitive market.

Entrepreneurship (Part 2)

Executive summary
According to the report it can be evaluated that every business organisation plays and
important role with concerned to to achieving their success and maintaining a long-term
sustainability into the marketplace.. The assignment is been discussed about the analysis of
market and the competitors so that the company can determine their unique support proposition
which can be used by them in order to defeat the competitors. There are several risk contingency
plan which can be analyse by the organisation as it is important for them to overcome with the
issues in future. The assignment Evan discussed about the sales and marketing strategies which
can be used by the organisation in order to promote their goods and services into the competitive
market. Lastly, several sources of funds and leaderships and management styles are discussed
which can be used by the chosen organisation.

Contents
Executive summary .....................................................................................................................................2
Introduction ................................................................................................................................................4
Main body ...................................................................................................................................................4
Conclusion ..................................................................................................................................................8
References ..................................................................................................................................................9

Introduction
Entrepreneurship refers to the creation for extraction of values which is developed by the
entrepreneur as it takes service beyond what is normally encountered in stating a business. The
essay report is been discussed about a parcel delivery company named as quick step courier
services (Shi and et. al., 2020). The assignment is discussed about the business details with
respect to its location and analysis of market. The description of products and services which are
offered by the company. Unique selling proposition and competitors analysis is also discussed.
The operational plan and the risk and contingency plan so that the company can overcome with
the issues faced by them. The marketing mix, several sources of funds and various management
styles
Main body
Quick step courier services are the company which is dealing in a parcel delivery
organisation. The main objective of company is to provide the products from one place to
another. With respect to the pandemic situation due to covid-19 there are several opportunities
which can be availed by the organization as in this situation everyone wants to get a delivery of
their goods as a contactless delivery so that the customers can take proper precautions with
respect to the virus. The headquarter of the quickstep courier services will be located in London
and the organization will provide their services in the United Kingdom which includes England,
Scotland, Wales and Northern Ireland. With respect to the opportunities the company can expand
their business in European Union but for this the companies required higher capital as it will be
not possible to provide there quick services of courier into such territory.
It is important for the organization to analyses and define the five competitive factors
which helps them to shape every industry in order to determine their weaknesses and strengths.
This can be done with the help of porter's five forces model which is used in order to determine
the corporate strategy as the model can be applied to any segment of the economy in order to
understand the level of competition which is present in to competitive market so that the
company can enhance their long-term profitability (Galli, 2019). The first factor of the five
forces is refers to the number of competitors which are available in the competitive market and

their ability to undercut a company. There are large numbers of competitors which are present in
the competitive market so it is important for the quick step courier services to determine the
competitors and also provide better offers in order to deal on lower prices of their services so that
it will be easy for them to attract the customers towards their services. Another factor is refers to
a potential of new entrants into the same industry as it can be also says that when any new
companies coming into the same competitive market while providing a same products and
services then it will be difficult for the chosen organization to defeat the competitor and analyses
their strategies (Abu-Rahma and Jaleel, 2019). Industry with strong barriers to entry is ideal for
existing companies within the same industry since it will be difficult for the competitors to
charge higher prices and negotiate in the better terms. The next factor under the five forces
model is to address how it the suppliers can drive up the cost of inputs is. This can be affected by
the number of suppliers who are providing the goods and services to the company and the unique
manner in which they are providing. It also includes how much it would cost a company to
switch to another supplier. It can be also says that the supplier has more power and can drive up
imports cost and push for others advantages and trade (Shi and et. al., 2020). One of the factors is
also discussed about the powers of customers which is affecting of how many buyers a company
has and how significant role of each customer is playing in order to attain the common goal of
the organisation. A smaller and more powerful client base means that each customer has a power
tour negotiate for lower prices and have a right to get better deals. Lastly, the threat of substitute
which can be used by the organisation in order to provide their goods and services as it can be
when it possesses a threat from the competitors who are providing same services into the
competitive market. It is important for the organisation to produce goods and services in such a
manner so that there will be no close substitution this one have a more power in the hands of
organisation in respect to increase their price and lock in favorable terms (Eckhardt, Ciuchta and
Carpenter, 2018). It is important for every organisation to determine the market in which there
going to deal so that it will be easy for me quick step courier services to analyse their strategies
which helps them to attend their objective into an effective manner.
Quick step courier services deals in tracking of packages from starting to finish point.
The company is providing a satisfaction guarantee of delivery the parcel and refunds their money
if there is any loss to their parcel (Colbert, 2020). The organisation is also providing in
confirmation and proof of their services on every delivery of their parcel. This helps the

customers to track their parcel. The company is also providing regular messages with respect to
their track of the parcel so that the customers can allocate the location of their parcel and their
expected time is also mentioned in the message. Th
It is important for every organisation to become a unique so that it helps them to develop
positive brand image in order to attract the customers towards the organisation. The quick step
courier service used to provide unique manner of delivering their parcels to the assigned person
and it is also providing and track on the parcel which helps the customers to track the parcels
location. Connect2go is the competitor of chosen organisation. It is the most famous company
into the United Kingdom which provides a quick simple and cost-effective ways to transport the
items around the United Kingdom. The company has innovated and online booking system
which helps the customers to save their time and money and also used in order to ensure their
shipment is professionally managed and monitors from collection of parcel to the delivery of
such item.
Operational plan helps the company to determine the manner in which they can execute
their day to day activities in order to achieve their objective with the help of appropriate
strategies. The quick step courier services used to determine an operational plan so that each
manager and each employee know their specific obligations as well as how they have to execute
their work within a specified period of time.
It can also says that every business organisation have some risk which can be faced by
the quick step courier services. The company can face the issue related to the late deliveries of
their problems. The goods delivered is an unacceptable conditions. This means the person with
was delivered is not sent in to the original condition of the product is broken or unfit for the
purpose for which it was send. In order to avoid these types of situation it is important for the
organisation to hire appropriate delivery manners so that they can provide safely packaging
parcel. Then there will be nothing too damaged or lost during the delivery. It is important for the
organisation to determine the competitive pricing there is nobody wants to pay over the odds for
the services that they are not receiving so it is important for the organisation to find the right
balance between the affordable and widely expensive prices. It is important for the chosen
organisation to determine the pricing of the competitors so that they can find the right balance
between the two extremes (Berawi and et. al., 2020).

The marketing mix model has typically deals with 4 Ps which are discussed as follows:
the first P refers to the price it is is the value which is taken by the organisation in order to
provide their services and products to their target customers. For this P companies use to
determine the pricing strategies which can be used by them in order to differentiate and enhance
their needs of the organisation and to the competitive market. Another P is referred as products
which mean the actual item which is being sold by the organisation. The quick step courier
services used to deliver their services into an effective manner so that the customers can avail
there services. Places refers to the point of sale where the organisation is providing their services.
the main objective of firm is to deliver parcel from one place to another. Another P refers to
promotion which means all the activities undertaken by the organisation in order to promote their
goods and services into the competitive market. The company can also use digital marketing
strategies in order to promote their goods and services and to the competitive market platform
can also used in order to take feedback from their customers with respect to their services which
are provided by them.
There are several sources of funds which can be used by the organisation in order to raise
their funds but with context to the chosen organisation the company can raise their funds with the
help of crowdfunding (Piñeiro-Chousa and et. al., 2020). It is the practice of funding a project on
mental by raising a small amount of money from the large number of people from the
competitive market. It can be done with the help of internet services at it is the form of Crowd
Sourcing and alternative Finance. It is constructive similar with the mail order subscription as it
refers to internet mediate registries.
There are several types of leadership styles which can be adopted by the company.
Participative leadership style is the rooted and democratic theory as it helps the organisation to
involve their team members while taking the decision into the firm with respect to their
operations (Dees, 2018).

Conclusion
It can be concluded from the above report that it is important for every business
organisation to determine their business with respect to their location and which they are going
to provide their goods and services and their targeted audience. Lastly, the assignment is
discussed about the management of the team members so there is several leadership and
management styles which are discussed in the report but the chosen organisation can adopt a
participative leadership styles which can be used by them in order to motivate the team
members.

References
Books and journals
Abu-Rahma, A. and Jaleel, B., 2019. Perceived uncertainty and use of environmental
information in decision making: The case of the United Arab Emirates. International
Journal of Organizational Analysis.
Berawi and et. al., 2020, October. Developing Public-Private Partnership Model with
Blockchain-Based Crowdfunding Concept for Port City Project. In Proceedings of the
2nd International Scientific Conference on Innovations in Digital Economy: SPBPU
IDE-2020 (pp. 1-7).
Colbert, F., 2020. Marketing the arts. In Handbook of Cultural Economics, Third Edition.
Edward Elgar Publishing.
Cristofolini, P.M. and Thies, G., 2019. 2. Verkaufsförderung im Marketing-Mix.
In Verkaufsförderung (pp. 41-70). De Gruyter.
Dees, J.G., 2018. The Meaning of Social Entrepreneurship 1, 2. In Case Studies in Social
Entrepreneurship and Sustainability (pp. 22-30). Routledge.
Eckhardt, J.T., Ciuchta, M.P. and Carpenter, M., 2018. Open innovation, information, and
entrepreneurship within platform ecosystems. Strategic entrepreneurship journal, 12(3),
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Galli, B.J., 2019. An engineering manager's guide for commonly used change management
approaches—from one practitioner's experience. IEEE Engineering Management
Review, 47(3), pp.118-126.
Kareem, J. and Patrick, H.A., 2019. Educational Leadership Styles Scale (ELSS): Construction,
Validation and Reliability Analysis. IUP Journal of Organizational Behavior, 18(4),
pp.50-67.
Kibbe, M.R., 2019. Leadership theories and styles. In Leadership in Surgery (pp. 27-36).
Springer, Cham.
Piñeiro-Chousa and et. al., 2020. Innovation, entrepreneurship and knowledge in the business
scientific field: Mapping the research front. Journal of Business Research, 115, pp.475-
485.
Shi and et. al., 2020. Predicting firm stock returns with customer stock returns: Moderating
effects of customer characteristics. Research in International Business and Finance, 54,
p.101280.