Business Plan for Australian Fresh Food Restaurant

Portfolio Business
Plan

Executive summary
In the below report there is a discussion of the business plan. In which there is an introduction of
a restaurant that is Australian food. This report will contain of Market and Industry Analysis,
Competitor Analysis, Marketing and Pricing Strategies, Operations Plan and Financial
Requirements.

Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Business details............................................................................................................................4
Location.......................................................................................................................................5
Market and Industry Analysis......................................................................................................5
Competitor Analysis....................................................................................................................6
Marketing and Pricing Strategies.................................................................................................7
Operations Plan............................................................................................................................8
SWOT Analysis...........................................................................................................................9
Financial Requirements.............................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
Appendices....................................................................................................................................13
BUDGET.......................................................................................................................................13

INTRODUCTION
Business plan is the plan that is in written form of document that state about the details
that why and how the business will start. As it defines the start-up that termed all the ideas that
how the company will going to accomplished their task as effectively. Business plan is
considered as mainly a written roadmap from the business from marketing, functional and
financial sections. It will also influence various investment before a business that has established
a proved track a record (Rabrenović, Mitrović, and Kovačević, 2020). In this report there is an
introduction of the business plan that is started as a Cuisine business in Australia as in this
company the work is of supplying of the food facilities to their consumers or guest. In this report
there is the discussion about the business plan that is being made by such Cuisine business.
TASK
Business details
The business plan is the plan that will be continued with their terms by which there is the
terms of the sources as relates to the new start-up business orientation. It will includes various
courses of actions and planning like planning of the market situation and type of business to start
or where to start it. Catering business is now a very famous business which is being starting by
many of the people. As it is mostly depended on this customer choices and their demands and
needs. The name of a business which is starting is “Australian Fresh food”. This is considered to
be the biggest restaurant of Australia (Kock, and et.al., 2020). It will provide food of Australia
that is being provided to the consumers in effective way. The company will use high quality of
products and facilities to the consumers will get influenced towards the brand. This could be like
by consumers because in Australia as there is no other brand like this and it will be liked by the
consumers.