Entrepreneurship: Background, Opportunity Recognition and Competitive Advantages of Go Get

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the student
Name of the University
Author note

1ENTREPRENEURSHIP
Executive Summary
The primary purpose of this report is to elucidate on the background of Bruce Jeffreys who
was instrumental in opening the car sharing service called Go Get. It discusses about the
process in relation to opportunity recognition and the competitive advantages of the company
as compared to other competitors within the market. It also recommends measures that can
help the firm in expanding in the market.

2ENTREPRENEURSHIP
Table of Contents
Introduction................................................................................................................................3
Background of the entrepreneur.................................................................................................3
Entrepreneurial characteristics...................................................................................................4
Opportunity recognition and idea development process............................................................4
Competitive advantages.............................................................................................................5
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................7
References:.................................................................................................................................8