Green Stay: An Eco-friendly Business Venture by Green Stay in New Zealand

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ENTREPRENEURSHIP
Entrepreneurship
Name of the Student
Name of the University
Author notes

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ENTREPRENEURSHIP
Executive Summary
This is the business report for the new business venture by Green Stay that is designed to
provide eco-friendly stay for the tourists who visits New Zealand. The environment concerns
are a huge problems in recent days. The number of tourists in New Zealand is increasing
every year. The studies say that tourism increases the economic stability of the country but at
the same time this effects the environmental stability of the place. Hence the environment
friendly means of travelling and tourism is the main concern for the present world. This
business strategy is planned to give an overall conception of how this going to be
implemented with different functional and operational attributes.

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ENTREPRENEURSHIP
Table of Contents
1. Idea Overview............................................................................................................2
Overview....................................................................................................................2
Business Idea..............................................................................................................2
Objectives and Mission..............................................................................................2
2. Market Opportunity and Industry Research...............................................................3
a. Advantages.............................................................................................................3
b. Competitors............................................................................................................4
3. Marketing Mix...........................................................................................................4
Product/service...........................................................................................................4
Price............................................................................................................................4
Place...........................................................................................................................5
Promotion...................................................................................................................5
4. Finance.......................................................................................................................5
5. Management...............................................................................................................6
6. Operations..................................................................................................................7
7. Risk Mitigation Strategy............................................................................................8
Legal Consideration...................................................................................................8
Risks...........................................................................................................................8
References......................................................................................................................9

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ENTREPRENEURSHIP
Part 1
1. Idea Overview
Overview
The treaty of Waitangi is based on three basic principles- partnership, protection and
participation. The business idea for Green Stay service is based on the protection and
participation principle of the treaty of Waitangi. The environment concerns are a huge
problems in recent days. The number of tourists in New Zealand is increasing every year. The
studies say that tourism increases the economic stability of the country but at the same time
this effects the environmental stability of the place. People are becoming aware of the effects
that they are casting in the environment while travelling.
Business Idea
New Zealand is a country that welcomes huge number of foreigners and students every year.
Most of them are here for temporary stays and they usually stay in rental houses, hotels or in
University hostels. There are students who travel to the country for higher studies as well.
The problem is that, these people often find it difficult to get the eco-friendly staying or food
options. They travel and trek in places where the use of plastics becomes unavoidable. The
Green Stay will give them the opportunity have all the eco-friendly products for use all along
their journey. This way the idea is unique and impressive for the tourists and tourism
students.
Objectives and Mission
The short term objective of the company is to provide an eco-friendly travel options
for the tourists and the tourism students. They will have the products for their usage which
are totally eco-friendly. In long term, the Green Stay in intended to make New Zealand free
from the environmental challenges in future for the tourism business. This is the business
idea that is designed for social enterprise and have a commercial angle to it as well.
The idea of the service by Green Stay is not totally unique. The concept of green
tourism is there in the context but at the same time, there is no overall package from staying
to food, from trekking to relaxing, from having adventurous sport option to having an eco-
friendly packaging for foods. This is why the idea is a mixture of the existing and new one.